Global Marketing Communications•In six months launched into new category with NPD sub brand. Brand lead for integrated campaign including PR, Facebook, YouTube, pack designs, in-store, OLV, and three TVCs. Deployed creative as well as media strategy for successful launch in Europe and estimated $100MM+ launch worldwide.•Leveraged consumer insights to develop fully integrated 360 Comms for four $10MM+ NPD launches across Europe, North America, and Russia. Executed from brief through testing and production. Provided markets with full launch recommendation including media guidelines, key product visuals, social and digital assets, and point-of-sale materials.Market Insights•Built consumer promo, media, distribution, and shopper launch plots for all Air Wick NPDs/EPDs and validated through Nielsen BASES.Consumer Activation•Developed and deployed brand’s largest-ever seasonal activation. Led campaign design from brief through deployment resulting in strong customer sell-in of seasonal collection.

Comms Innovation•Developed all-time highest scoring Mucinex TVC (LINK) which delivered double-digit in-year share growth.Channel Insight•Responded to underdeveloped class of trade with new EPD lineup tailored to the channel needs. Resulted in nomination for outstanding marketing innovation of the year and prioritization as strategic focus for Mucinex.

Strategic Leadership•Identified emerging product opportunity in first two months of cold & flu season. Leveraged insight to develop two new SKUs and build successful category story resulting in national distribution across key customers less than one year from ideation. Became top-selling Mucinex C&F NPD in 2014 generating over 5% of year-end NR. P&L Management•In addition to full P&L and forecasting responsibilities for segment-leading Mucinex multisymptom and sinus brands, administered $100MM+ marketing budget covering all above- and below-the-line programs for #1 OTC Healthcare brand.

Market Strategy and Analysis•Conducted a business audit on a profitable but underperforming brand. Utilized quantitative and qualitative research to discover true segmentation insight which fundamentally changed all assumptions about the market. Delivered findings to brand leadership which resulted in buy-in for strategic brand realignment.•Developed brand strategy to align existing products with non-commercial segment and identified new products to penetrate underserved commercial segment. Resulted in a $3MM opportunity for the existing portfolio and a $2MM new product opportunity. Offered a full-time position based on project performance.

Cross-Functional Team Leadership•Led a diverse team of designers and product marketers to develop and implement Vishay’s integrated marketing communications plan. Collaborated with upper-level management to gain buy-in, execute strategy, and evaluate the return on investment. Resulted in a more focused marketing strategy and a rebranding of Vishay.Category and Segment Development•Developed previously underutilized relationship with niche distributor. Relationship became the fastest growing sales opportunity for the company.

Strategic Leadership•Partnered with senior management to develop training strategy for global internal and external sales force. Led cross-functional team of product marketing and engineering partners to effectively communicate product priorities and initiatives. Resulted in record quarterly sales growth and channel between sales and product marketing.Analytical Problem Solving•Identified underutilization of Vishay website. Developed survey and analyzed results to highlight key shortcomings and improve user experience. Relaunch of website increased traffic and enabled commercial use of the web.

Creativity/Innovation•After successfully reducing trade show expenditures in the Americas by over 50%, developed agile alternative communication tool, the Vishay Virtual Trade Show. Strongly positive response by customers resulted in adoption by distribution partners yielding double exposure for Vishay products.

Results Oriented•Responsible for project management of all global marketing communications. Identified opportunity to improve service and quality through a streamlined production process. Effectively reduced turnaround time and improved quality of output. In recognition of effectiveness was promoted to overseeing and administering all North American trade shows.

Analytical Problem Solving•Discovered substantial waste in the club inventory orders. Created inventory-management system which forecasted club’s need when ordering by providing demand-based guidance. Once deployed, reduced order waste by more than my salary.(Left position to pursue opportunities closer to fiancee in Philadelphia)