- Established a 1-year and 3-year SEO roadmap, forecasting revenue gains based on budget and investment level.- Led the entire SEO and organic search strategy for Emeritus.org, helping increase monthly impressions 1,700% and monthly clicks 1,200%, within the first year. - Maximized the SEO performance of all paid search landing pages hosted on University subdomains, by ensuring proper indexing, content optimization, and technical SEO practices.- Led the development of the University microsite product, from ideation to execution, collaborating with Engineering, Product Marketing, Content Marketing, Data & Analytics and University Partnership team. - Fully aligned the SEO and Content Marketing teams - Identified our content gap compared to top ranking competitors.- Scaled up content production, with over 1,200 pieces of search-optimized content for every step of the user journey.- Established and maintained international SEO best practices between the India Marketing and Global Marketing LOB.

+ Created scalable processes to execute SEO and Reputation services for 200+ clients. + Created an environment of innovation by empowering each member of the team to safely test and measure the impact of new strategies and optimization tactics. + Improved the process and execution of all SEO and Reputation services to increase the value for all clients, reducing churn, while being highly profitable for the organization.+ Build and develop a team of 5 SEO and Digital Reputation specialists.+ + Bi-weekly 1 on 1 professional development meetings.+ + Quarterly and annual performance reviews.+ Collaborate with the Client Experience team to set and manage client expectations. + Collaborate with the Director of Technology and Director of Client Experience on key initiatives such as custom client reporting dashboards, improving pages peed, SSL migrations, custom web development, and more.

Responsible for the execution of SEO services to all dealerships under the Sonic Automotive umbrella. Kyle worked closely with a team of SEO analysts and copywriters to ensure effective and sustainable SEO services. Specialties included: - Technical SEO - Content Creation and Optimization - Blog Strategy - Reporting to the CMO of Sonic Automotive

Research, implement, and monitor results of customized SEO campaigns for automotive dealerships across the country. - Schema.org markup- Google Data Highlighter markup- Strategic on- and off-site linking- Monthly calls with clients- Analyze data on a monthly basis and make adjustments based on website performance- Conversion rate optimization- Landing page optimization- Technical SEO troubleshooting - Google Plus optimization- A/B Testing

Follow Google quality guidelines and best SEO practices to help drive more traffic and form submissions to a dealerships website.- Keyword research- Advised clients on best SEO practices- Internal and External Linking- Created unique content and blog posts for clients- Monitor SEO performance / make adjustments when needed- A / B page testing to increase form submissions and conversions