Kyle Borner Email & Phone Number

Companies in saturated, highly competitive markets have worked with White Buffalo Creative to differentiate their brand, marketing, and everything else that reaches their customers. Owners, C-Suite executives, and Marketing and Sales leaders have learned to not just expect marketing that's different, but marketing that is supported by science, reason, logic, innovation, and creativity. No templates. No copycats. Nothing you've seen before in your marketplace, but everything your customers have come to expect from you and your competition.We solve urgent problems by delivering value-based solutions:📈 doubled & tripled inbound leads year-over-year for a leading midsize enterprise IT company📈 doubled & tripled inbound traffic and leads year-over-year for a worldwide swimming pool company📈 doubled & tripled client portfolio by creating a differentiated brand for a wealth management firm📈 doubled & tripled the fan experience, live and online, for a junior sports franchise🔲 created brands, positioning, and messaging that intimately resonates with client target markets📓 created content marketing campaigns that went viral and influenced copycats across the industry🗺 built intricate buyer's journeys for clients to engage prospects, convert leads, and nurture clients🔎 discovered and resolved online and offline marketing problems that clients weren't aware of🤝 consulted with other marketing firms to help their clients' branding and buyer's journey efforts

Buffalo, Ny, Us

Creative, versatile and persistent marketing professional with the reputation for growing client value by resurrecting lifeless projects, engaging unresponsive audiences, proposing new responsibilities and generating innovative programs to multiply their return on marketing spend. Collaborates with client owners, marketing and sales directors, and product and communications managers as the Content Marketing Manager for a B2B inside sales company. Authors and designs content campaigns that increase response rates, lead qualification, demand generation and overall sales funnel optimization for Fortune 500 and Inc. 5000 clients. Continually improves marketing project management, meeting efficiency, corporate culture and employee training.• Directs, and has directed, content marketing campaigns for fifteen clients.• Writes, and has written, copy promoting twenty solutions to twelve verticals.• Supports client event marketing with landing pages and email marketing.• Develops gamified surveys that multiplies prior engagement and completion rates.• Tracks and discovers insights to adjust personas, voice, messaging and design.• Lead a program that prepared clients and sales teams for CASL compliance.• Continually influences adoption of email marketing. 175k+ monthly sends.• Authored and proofread copy for company website and explainer video.• Innovates and shares best practices with clients to support internal needs.• Manages a marketing automation platform to support team calling efforts.Programs:• Marketo • Salesgenius.com • Adobe Creative Suite • Microsoft Office • Salesforce.com • AsanaClient Solutions:• ITSM & ITAM • Business Intelligence • Cloud Computing • Private Health Exchange • Sales Intelligence • Electronic Signatures • Office Space • DAM • Fleet Telematics • Video Marketing • Terminal Emulation • Legacy Integration, Mobilization and Modernization • File Transfer / File Sharing • Mobile Device Management / BYOD

Battle Creek, Mi, Us

Coordinated projects of various marketing disciplines for a leading marketing services company.• Created and troubleshot COGNOS reporting for the business' largest clients.• Trained new COGNOS users and sales teams on launching reporting programs.• Generated reporting on prospects, industry trends and competitive activity.• Improved Salesforce.com user experience, adoption and online collaboration.• Authored and designed client projects, sales presentations and case studies.• Managed trade shows and enhanced the overall booth presentation and strategy.Programs:• COGNOS • Salesforce.com • Adobe Creative Suite • Microsoft Office • Prezi

Clarence, New York, Us

• Wrote copy for direct mail, e-mail, online advertising and company website. • Directed an internet marketing strategy and improved SEO.• Managed trade shows and enhanced the company's overall methodology.• Generated a sales lead study to monitor trade show followup.• Developed, sustained and advanced relations with key trade associations.

Depew, Ny, Us

• Managed booth marketing at 70+ events a year as the Tradeshow Coordinator.• Collaborated with divisions to improve lead gen, and display and demo design.• Directed the set-up and tear-down of company booth. Managed labor crews.

Buffalo, Ny, Us

• Composed news releases, media databases and other public relations duties.• Drafted a comprehensive brand survey to assist in the development of a brand analysis.• Created and edited marketing research questionnaires for various clients.