Architect of digital products, experiences, and campaigns for pinnacle brands such as HP, Nike, Patreon, Taco Bell, Aramark, and the Oregon Treasury Savings Network

Guided cross-functional teams through the design/build of Fortune 50 websites, strategies, and process evolutions.

Partnered with a team of strategists and designers in the planning, creation, and execution of end-to-end customer journeys, product launches, and campaigns for active and lifestyle brands.

Leveraging a passion for consumer psychology, I directed brands through user research, digital strategy, UX design, brand evolution, and product development synthesizing insights to inform business and marketing decisions.

Drove product innovation; designed user interfaces; conducted user research; and facilitated the evolution of SaaS solutions and process management tools.

In this role, I partnered with clients, internal teams, and 3rd parties in the execution of digital/brand projects, products, and process improvement plans as well as development and growth of client relationships. At a high level, my responsibilities include growing accounts while managing project scope, timeline, and budgets. This required the knowledge, experience, and strong communication skills in order to guide clients and projects from ideation through research, strategy, and implementation.

At the Merrell concept store, I maximized sales opportunities and increased brand awareness through interactions with customers.

As a Marketing Coordinator, I managed creative content production through digital media channels to promote clients' products and increase brand awareness. I also provided a foundation for marketing projects by analyzing and maintaining campaign databases, forecasting project sales and ROI, and researching site traffic history.In totality, my role at Adaptive Campus extended beyond the Marketing Coordinator position to duties associated with branding, research, analysis, strategic development, communication optimization efforts, and product sales.

My main priority was to create and implement a national marketing campaign based around sales representation for an internationally manufactured furniture line. In order to ensure a successful, holistic operation I restructured the business and sales strategies as well as the logistical operation.I also produced direct mail and email campaigns and used phone solicitations with retailers, vendors, sales reps, and customers to increase brand awareness and promote our new identity.

As an intern in the Bankruptcy Department, I directed two interns in daily operations, consolidated customer accounts to increase collection efficiency, processed legal documents, and implemented new designs for the weekly department newsletter.