Kyle Brierley Email & Phone Number

United States

Austin, Texas, Us

San Diego, California, Us

- Lead the discovery, development and gtm launch of Tealium Functions, a serverless javascript runtime enabling customers to transform data and build custom integrations.- Technical product management lead for Connectors (integrations) architecture, delivering major AWS infrastructure enhancements as well as feature enhancements for all customers and integrations such as Retry, Error Logging, Batching- Ownership of core product area EventStream

San Diego, California, Us

Managed all strategic partner products and integrations, from gathering customer feedback and business problems to delivering product integrations with vendor APIs to solve those problems.

San Diego, California, Us

Responsible for the engineering and development of both client and server side vendor integrations for Tealium Universal Data Hub. Strategy and technical lead for client use cases involving vendor integrations. Responsible for the growth and development all strategic partnerships, and product development related to new/existing integrations.

San Diego, California, Us

Responsible for the development and implementation of strategic use cases for Tealium’s full Data Management Platform on behalf of clients. 1st party segmentation strategy and customer journeys, integrated client side or server side across hundreds of vendors. Offline to online data mapping and visitor stitching for omnichannel marketing strategies.

Waltham, Ma, Us

Responsible for the development, performance and growth of all Digital Ad Products. The Sr. Director of Programmatic & Advertising Solutions provides leadership, develops processes and training, performs forecasting and analyses and directs the resources and operations towards achievement of maximum profitability. Also represents Business.com at industry events and meets with key accounts & agencies to discuss potential campaign structure or campaign performance, and the associated technology.

Waltham, Ma, Us

Sales and Account Strategy:-Head sales engineer for all top advertisers and agencies, traveling with sales team to present, develop strategy and proposals-Directly on boarded and managed all DSP/SSP relationships for client integrations and programmatic deals-Running strategy and managing $10mm+ annual media buys-Monthly face to face meetings nationally with top 10 agencies and fortune 100 brands to grow relationship or close new business.-Attend all majors conferences to represent Business.com Ad Tech and Ad Operations:-10+ ad tech systems successfully evaluated, negotiated, onboarded, and trained team for process and functionality-Migrated Business.com off of OpenX Enterprise to DFP Premium in 3 weeks, reducing operating expenses and adding functionality-Built Business.com programmatic monetization strategy, now 40% of display revenue with direct DSP/SSP relationships-Built in house trading desk with several DSP relationships, trained team, and brought ‘Audience Extension’ product to market-Identified and evaluated 3rd party DMP - Krux - which is now used to power content and advertising with 1st and 3rd party data on all media activityLeadership and Finance:-Lead weekly team meetings to facilitate client campaign pacing, creative/media issues and discrepancies, and optimization-Manage and approve monthly/quarterly P&L across four major ad products, and present company KPI’s to executive team-Contract negotiation for all new tech vendors and clients, working directly with CFO and legal – 50+ contracts-Lead monthly product and process training for sales, account management, and ad ops teams

Waltham, Ma, Us

- Responsible for the overall strategy and growth of affiliate network and strategic partner relationships.- Oversee supply side economics and fulfillment strategy for the affiliate network across all ad products.- Responsible for identifying and establishing relationships with new affiliates/partners with company strategy and goals in mind.- Responsible for working with sales on campaign strategy for new advertisers.- Business Development strategy across all ad products and fulfillment channels- Management of fulfillment and delivery of all ad products / channels- Oversee economics, quality, and performance - Process development for campaign and affiliate onboarding, and optimization/analysis- Oversee billing/finance and all performance reporting- Technology and tracking platform management and process development- RFP completion and sourcing for all strategic accounts- Ad product collateral for sales, and associated product marketing- Strategy and management of media buying and contextual search campaigns- Email database growth and strategy across multiple channels- Self serve affiliate network management and strategyThe Affiliate Coordinator, Affiliate Relationship Manager, and Business Development Associate report to the Senior Marketing Manager.

Waltham, Ma, Us

- Creating and maintaining key strategic media relationships with publishers and affiliates.- Finding opportunities and aligning partner traffic with advertiser budgets.- Sourcing of asset, email and display creative projects.- Management of 120+ Affiliate Partner's for our PPL and PPC operation.- Strategic implementation of different marketing channels to generate qualified leads & clicks.- Email/Paid Search/Landing Page copy writing- Managing production schedule for our inventory of white paper assets and email creative- Quantitative analysis of affiliate performance in 40+ verticals - Identifying and capitalizing on opportunities for growth through qualitative analysis and pricing/volume analysis.- Developed and launched content syndication product, which doubled revenue with multiple affiliates/advertisers.- Exhibited all major conferences (LeadsCon, Affiliate Summit, AdTech) generating new affiliates/advertisers- Managed the on boarding and implementation of new affiliate tracking platform for the company- Managed department budgets, forecasting, and KPI reporting for executive team.

- Coordinating all marketing strategies for TAG's Software, Family CFO and Accounting Divisions.- Created 2012 Marketing Action Plan, social media marketing plan, and marketing communication plan.- Committee positions with ABC and AGC San Diego - Chairperson for multiple networking events.- Social Media Marketing strategy built from scratch. Created and managed all social sites (FB, Twitter, LinkedIn, Google +, etc.) and company blog. Increased followers from 0 to 700+, “likes” from 0 to 300+- Lead and coordinated TAG website redesign, and currently maintain site using WordPress. In charge of all website updates, and company blog.- Search Engine Optimization: developed back links, optimized the company website text/meta tags- Use Google Analytics/Webmaster reporting and keyword analysis for site optimization and market research.- Manage Google Adwords paid search campaigns, keyword analysis, budget analysis, landing page development.- Email marketing campaign management using Mailchimp, Constant Contact, and custom html emails. - HTML coding for TAG website.- Graphic Design using Adobe Illustrator and Microsoft Publisher for TAG print marketing, email marketing, and digital ads. - Sage and NetSuite CRM database management and customization. Pipeline management and sales reporting.- Sales and lead generation using guerilla marketing techniques. Successfully created marketing lists and databases for company.- Internal Communications, HR responsibilities, ran company newsletter- Opportunity / Lead management for TAG sales team. - Sales & Marketing: Sage Timberline - MAS 90/200 - Master Builder - Sales and Marketing: NetSuite ERP - CRM - Ecommerce