- Conduct operations and systems analysis to identify inefficiencies and waste.- Develop systems and tools to increase operational efficiency, including automation of workflows and integration of various platforms to streamline business processes.- Perform custom development for WordPress and WooCommerce, enhancing site functionality and user experience with tailored solutions.- Create internal tools with frameworks and platforms like Vue.js, Netlify, and Zapier. Such as a custom scheduling app that streamlined gathering availability and scheduling live workshops. Increasing productivity for coordinators by 40%.- Actively experimenting with Large Language Models (LLMs) and AI technologies such as OpenAI and Hugging Face to explore their applications in improving workflows and operational efficiency.- Implement performance marketing strategies to drive traffic, conversions, and ROI through data-driven campaigns and continuous optimization.

- Oversee podcast production and promotion, coordinating with guests and partners to drive leads and acquire clients.- Collaborate with partners to create engaging web and social media content, driving site engagement and audience growth.- Manage multi-channel marketing campaigns to increase brand visibility and user interaction.- Develop and implement data-driven marketing strategies, utilizing operations and analytics expertise.- Participate in the development of internal marketing initiatives aligned with company objectives.- Create and manage content creation systems and workflows for blog content and lead-generating webinars.- Update and maintain SOPs and training materials.

- Created onboarding sequences using AppCues- Setup automated emails for the sales team using MixMax- Worked with developers to implement tracking and data layer changes to accomplish personalized checklists based on product.

- Developed product experience improvements based on business needs and customer research.- Worked with UX/UI Designers, product specialists, business stakeholders, developers, and customers.- Developed multichannel messaging journeys using email, in-app chat, and in-app messaging platforms based on user behavior.- Supported product content production by developing workflow pipelines and providing video production expertise when needed.- Supervised 5 team members across data engineering, product experience, and product content production with the CS team managed by my direct report.- Implemented Snowplow Behavioral Data Platform on Google Cloud Platform.- Set up client and server side tracking and delivery to Customer.io, PostHog, BigQuery and more using Google Tag Manager Server Side and HighTouch Reverse ETL.

- Designed, developed, and maintained data platforms for tracking, analytics, and reporting. Including CDP, ETL, Reverse ETL, and various types of databases.- Eliminated 10 million events being generated monthly that were never used. Removed the need for Heroku data processing.- Audited e-commerce measurement and reporting. Briefed C-level on discrepancies and action items toward accurate revenue reporting. Implemented data platform changes to improve measurement and activation.- Owned acquisition, implementation, and decommissioning of tools across the organization's tech stack.

- Designed and developed an end-to-end workflow for pre-production through the launch of courses and programs.- Created advanced automation flow to transfer and upload content using Airtable, Google Drive, and Zapier.- Implemented structured data capture using Airtable and Process.st to simplify and improve course instructor experience.- Created an automated process of issuing certificates and implemented multi-channel, multi-message engagement campaigns.

- Produced (filmed, edited, distributed, and marketed) 30+ marketing courses and contributed heavily to the growth of the library from 20 Zoom-based “live” classes and 4 multi-course Minidegree programs to over 100 studio-quality courses and 11 Minidegree programs.- Developed workflow for video producers to follow from pre-production through post-production.- Migrated 1,000 + videos from the Vimeo Platform to JW Player- Developed custom PHP implementation of JW Player for WordPress

- Supported all consumer-level products and kept detailed records of each interaction within proprietary CRM software. Experienced with phone, chat, and email support.- Independently managed day-to-day operations with minimal oversight.- Documented and owned escalated support cases and complaints along with service requests, and accommodations for front-line support.- Developed educational support material and held talks with other advisors to strengthen knowledge of products and services.- Apple Product Professional certificate was awarded for dedication to continuous learning beyond required training.

- Taught students Final Cut Pro and Adobe Creative Cloud products using hands-on technique, reinforcing concepts from instructor’s lecture and provided feedback on student projects.- Organized student records current for the instructor, including attendance and project submissions.

- Edited videos and produced graphics on award-winning content for TV broadcast, including football legend Bum Phillips and CBS Sports Anchor Bill Macatee. - Maintained and managed equipment for student use. Responsible for converting studio from tape to all-digital workflow, providing students tutorial sessions on Final Cut Pro.