Kyle Brostek Email & Phone Number

Bloomfield, Connecticut, United States

As Market Insight Senior Manager, I continued with my campaign development and execution responsibilities, while at the same time leading a team of campaign builders focused on enterprise, digital, and client-specific communications; and serving as an advanced technical resource for the campaign management and email deployment tools used within the direct.

United States

As Market Insight Senior Manager, I continued with my campaign development and execution responsibilities, while at the same time leading a team of campaign builders focused on enterprise, digital, and client-specific communications; and serving as an advanced technical resource for the campaign management and email deployment tools used within the direct.

Bloomfield, Connecticut

As Marketing Insights Senior Specialist, I was part of Cigna's CRM Execution team, but in an expanded role. Responsibilities included increased data testing and validation, participation in strategic sessions as a more experienced campaign builder, and assisting in the on-boarding and training of new execution team members. Responsible for the execution.

Bloomfield, Connecticut

• Part of Cigna’s CRM Execution Team, responsible for the development and execution of customer communication campaigns with a focus on the medical engagement series for new and existing insurance customers.
• Developed and executed 10-15 campaigns in first nine months of employment in 2017, with total campaign sends of over 5 million emails, with a focus on the medical engagement series of campaigns which resulted in a.
• Just completed pre-effective and post effective communications for the January plan starts, with a customer count of approximately 3 million individuals; the largest such effort at Cigna to date.
• Collaborate with CRM IT department in order to bring in new data for selection attributes or personalization elements within customer communications; and doing so within an Agile environment.
• Mentored and trained new campaign builder in order to expand department capabilities; mentee was up to speed within six months.
• Serving as the CRM representative on the Marketing Insights Central Intelligence Unit; an all-encompassing committee of the areas of Marketing Insights to better promote cross functionality and business intelligence.

Colchester, CT

• Responsible for the management of the S&S marketing database, which includes ensuring data integrity from all feeds coming in and out of the external and internal marketing databases and manage relationships with.
• Execute of the circulation plan for Sports Master and newly developed Sports Prospect catalog – a new vehicle for sports prospecting; which exceeded budget in 2015 and 2016.
• Work with outside list vendors and external marketing database to ensure timeliness and accuracy of data stored therein for further analysis or creation of catalog mail files.
• Responsible for creation and maintenance of process documentation repository for the circulation and database marketing departments.
• Develop analysis for Direct Marketing activities and for other internal customers who require data from the internal or external marketing database, up to the executive level.
• Ensure accuracy and validity of all information stored, produced, processed, and distributed internally and externally; including but not limited to month-end reporting and matchback analysis for catalog performance.

South Windsor, CT

• Responsible for the development and execution of marketing initiatives for the marketing department for the Engineering Services and Products Company, with a focus on direct media through catalog circulation and.
• Responsible for maintaining processes pertaining to catalog circulation, which include but are not limited to analysis, name selection, and managing transactions for data.
• Integrated two separate departments into one (direct marketing & ecommerce) to further company objectives and promote cross-functionality.
• Created metrics and set goals for a team of 8 employees, whose responsibilities ranged from trade show and event management, direct advertising, social media, ecommerce, affiliate management, and catalog production.

South Windsor, CT

• Responsible for the multi-million dollar catalog circulation department of a direct marketing company that mails over 20 million catalogs per year and worked to maximize all marketing spend in the direct media space.
• Planned, developed, and executed an action plan prompting Engineering Services to control all circulation activities independently, translating into a savings of $500K annually.
• Worked with outside data vendors to consistently improve quality of names mailed while driving down list costs, translating into a reduction in list expenses of over 5% YoY.
• Managed marketing assistant to coordinate process for maximizing advertising spend with over 100 publications.

South Windsor, CT

• Responsible for maintaining data integrity for a company that mails over 20 million catalogs per year.
• Worked with outside consulting company to help sustain circulation program for a company that mails 20+ million catalogs across three titles.
• Used address correction software to maintain data integrity of entered records into customer database and was responsible for processing of duplicate records.

Simsbury, CT

• Responsible for daily management of the marketing activities of Veeder-Root products with a primary focus on the TLS-450, Veeder Root’s new Automatic Tank Gauge.
• Successfully drove commercialization efforts on budget for entire Veeder-Root suite of products, including Enhanced Vapor Recovery and Tall Tank products, with multimillion-dollar impact.
• Played a key role in conjunction with marketing director to develop integrated marketing campaigns, messaging, and collateral, including the “Welcome to the New World” campaign of the TLS-450.
• Based on technical skills and expertise, selected as sole content director of veeder.com website in Simsbury office.

Simsbury, CT

• Provided direct marketing support to product managers and marketing department, including editing and reviewing marketing materials and conducting market research.
• Led all trade show and training road show coordination activities, including vendor relationships and logistics management, delivered programs on time and on budget.
• Took responsibility for improving the efficiencies for the cooperative marketing and enhanced trade up programs.
• Ensured compliance to set budgets by tracking marketing expenditures to line item details.