Kyle Brostek Email & Phone Number

Bloomfield, Connecticut, United States

As Market Insight Senior Manager, I continued with my campaign development and execution responsibilities, while at the same time leading a team of campaign builders focused on enterprise, digital, and client-specific communications; and serving as an advanced technical resource for the campaign management and email deployment tools used within the direct to customer communication team. I also served as the project lead for campaign operations in the initial migration of communications to the new enterprise customer data platform - by building and executing the first direct to customer communications out of the tool (which will serve as the campaign tool for all communications going forward).

United States

As Market Insight Senior Manager, I continued with my campaign development and execution responsibilities, while at the same time leading a team of campaign builders focused on enterprise, digital, and client-specific communications; and serving as an advanced technical resource for the campaign management and email deployment tools used within the direct to customer communication team.

Bloomfield, Connecticut

As Marketing Insights Senior Specialist, I was part of Cigna's CRM Execution team, but in an expanded role. Responsibilities included increased data testing and validation, participation in strategic sessions as a more experienced campaign builder, and assisting in the on-boarding and training of new execution team members. Responsible for the execution and launch of digital Explanation of Benefits (EOBs) and Medical Provider Review campaigns.

Bloomfield, Connecticut

Part of Cigna’s CRM Execution Team, responsible for the development and execution of customer communication campaigns with a focus on the medical engagement series for new and existing insurance customers.• Developed and executed 10-15 campaigns in first nine months of employment in 2017, with total campaign sends of over 5 million emails, with a focus on the medical engagement series of campaigns which resulted in a 0.50% lift in retention of new and existing customers from the prior year.• Just completed pre-effective and post effective communications for the January plan starts, with a customer count of approximately 3 million individuals; the largest such effort at Cigna to date.• Collaborate with CRM IT department in order to bring in new data for selection attributes or personalization elements within customer communications; and doing so within an Agile environment.• Mentored and trained new campaign builder in order to expand department capabilities; mentee was up to speed within six months.• Serving as the CRM representative on the Marketing Insights Central Intelligence Unit; an all-encompassing committee of the areas of Marketing Insights to better promote cross functionality and business intelligence across all units.

Colchester, Ct

Responsible for the management of the S&S marketing database, which includes ensuring data integrity from all feeds coming in and out of the external and internal marketing databases and manage relationships with internal and external customers.● Execute of the circulation plan for Sports Master and newly developed Sports Prospect catalog – a new vehicle for sports prospecting; which exceeded budget in 2015 and 2016.● Work with outside list vendors and external marketing database to ensure timeliness and accuracy of data stored therein for further analysis or creation of catalog mail files.● Responsible for creation and maintenance of process documentation repository for the circulation and database marketing departments.● Develop analysis for Direct Marketing activities and for other internal customers who require data from the internal or external marketing database, up to the executive level.● Ensure accuracy and validity of all information stored, produced, processed, and distributed internally and externally; including but not limited to month-end reporting and matchback analysis for catalog performance.

South Windsor, Ct

Responsible for the development and execution of marketing initiatives for the marketing department for the Engineering Services and Products Company, with a focus on direct media through catalog circulation and advertising, but includes ecommerce, social media, and content development. ● Responsible for maintaining processes pertaining to catalog circulation, which include but are not limited to analysis, name selection, and managing transactions for data.● Integrated two separate departments into one (direct marketing & ecommerce) to further company objectives and promote cross-functionality.● Created metrics and set goals for a team of 8 employees, whose responsibilities ranged from trade show and event management, direct advertising, social media, ecommerce, affiliate management, and catalog production.

South Windsor, Ct

Responsible for the multi-million dollar catalog circulation department of a direct marketing company that mails over 20 million catalogs per year and worked to maximize all marketing spend in the direct media space.● Planned, developed, and executed an action plan prompting Engineering Services to control all circulation activities independently, translating into a savings of $500K annually.● Worked with outside data vendors to consistently improve quality of names mailed while driving down list costs, translating into a reduction in list expenses of over 5% YoY.● Managed marketing assistant to coordinate process for maximizing advertising spend with over 100 publications.

South Windsor, Ct

Responsible for maintaining data integrity for a company that mails over 20 million catalogs per year.● Worked with outside consulting company to help sustain circulation program for a company that mails 20+ million catalogs across three titles.● Used address correction software to maintain data integrity of entered records into customer database and was responsible for processing of duplicate records.

Simsbury, Ct

Responsible for daily management of the marketing activities of Veeder-Root products with a primary focus on the TLS-450, Veeder Root’s new Automatic Tank Gauge. ● Successfully drove commercialization efforts on budget for entire Veeder-Root suite of products, including Enhanced Vapor Recovery and Tall Tank products, with multimillion-dollar impact.● Played a key role in conjunction with marketing director to develop integrated marketing campaigns, messaging, and collateral, including the “Welcome to the New World” campaign of the TLS-450.● Based on technical skills and expertise, selected as sole content director of veeder.com website in Simsbury office.

Simsbury, Ct

Provided direct marketing support to product managers and marketing department, including editing and reviewing marketing materials and conducting market research.● Led all trade show and training road show coordination activities, including vendor relationships and logistics management, delivered programs on time and on budget.● Took responsibility for improving the efficiencies for the cooperative marketing and enhanced trade up programs.● Ensured compliance to set budgets by tracking marketing expenditures to line item details.