As an innovative and results-driven eCommerce Director, I have extensive experience advancing online retail operations and driving digital transformation through the development and implementation of cohesive integrated brand strategies and technological solutions. Throughout my career, I have established and executed organizational visions and operational strategies, translating high-level objectives into actionable growth steps that expand stakeholder awareness of priorities and programs. I have also envisioned and produced compelling multi-channel initiatives that elevate the customer experience by fostering collaboration between cross-functional teams and external partners. I have distinguished myself as someone who applies creative problem-solving skills and genuine enthusiasm to resolve complex business challenges and deliver exceptional growth and profitability. A few notable accomplishments of which I am incredibly proud include:- Orchestrating a full high-efficiency marketing funnel using multiple relevant ad platforms for JoeBoxer.com, contributing to consistent revenue growth of over 200% in the first two years.- Spearheading the development of all SOPs and documentation for cross-functional operations at PPI Apparel Group, collaborating with internal and external contacts to ensure seamless integration across departments.- Expanding the online catalogue from 2,500 to 250,000 SKUs at JMAC Supply by leading a team of multi-disciplinary programmers to build complex, audited systems powered by Claris Filemaker.AREAS OF EXPERTISEeCommerce ManagementDigital Marketing StrategyProduct Data ManagementBusiness Intelligence AnalysisCross-Functional LeadershipData-Driven Decision-MakingVendor ManagementChange ManagementOperational Procedures DevelopmentProject ManagementSystem Architecture & IntegrationOmni-Channel MarketingRecruitment, Training & DevelopmentProduct Catalogue ManagementDigital Systems StrategyTECHNICAL INVENTORYBigCommerceShopifyKlaviyoGorgiasNotionNuOrderDOMOChannel AdvisorBlueCherry ERPFilemaker ProMicrosoft 365ShogunPayPalAvalaraHTML/CSSJavaScriptPythonGoogle AnalyticsGoogle AdsSezzleLABLMeta (Facebook/Instagram) Ads