Design and branding studio located in Dana Point, California specializing in the active lifestyle market offering full-service apparel design packages and branding solutions. • A few current clients: Stance, Travis Mathew, Buell Wetsuits, WestBrew, PopHeavy.• Additional services include brand design, marketing, and packaging solutions for the cannabis and craft brewery industry.

• Managed 4 to 5 designers and created structure, direction and leadership.• Design men’s “Superfleece” program added $300k resulting in $50 million in annual sales.• Mentored new members of design staff during on boarding.• Responsible for designing a wide variety of product categories including woven's knits, sweaters, fashion fleece and jackets.• Worked directly with Vice President of M&D on seasonal direction, themes, color stories and presentations.• Delivery of over 50 designs a quarter.• Extensive network of factory's and resources worldwide.• Deep knowledge of all technical aspects of product design, fabrication, construction, wash, embellishments of apparel.

• Design entire Rusty segmented collection which grew to $20 million in annual sales.• Responsible for Market analysis design of all categories including denim, board shorts, woven, knits, fleece, jackets, printables and accessories.• Managed seasonal direction, color stories and storyboards.• Support trend shopping, concept and color direction, design direction, fabric development, denim washes, tech packs, fittings, merchandising and sales presentations each season.• Management and close collaboration with design team.

• Conceptualized and implemented initial launch of brand.• Oversaw design and merchandise department of all categories including, denim, board shorts, knits, woven's, jackets, fleece and printables.• Established all vendors and makers for manufacturing of apparel both import and domestic.• Extensive European and Asian travel for trend shopping, concepts, sourcing, wash trips, mill visits and development.• Key participant in creating line plans based on trends and sales results each season.• Initiated new procedures to increase productivity in art department.• Managed four (4) design assistants fostering teamwork among a variety of product deliveries.• Spearheaded art direction and seasonal ad campaigns for both print and web.

• Major contributor to substantial growth from 35 to 85 million during my employment.• Research and development (R&D) include researching fashion design trends, sourcing, and development in Asia and Europe. • Presented each seasons art direction and printable collection at quarterly sales meetings.• Responsible for product design and category management of each season printable collection.• Key participant in creating board short prints and woven prints.• International and domestic travel for trend shopping, concepts, sourcing, factory visits and development.• Assist in supporting design team in program

• Responsible for generating and servicing an extensive client base.• Diversified companies client portfolio with young action sports brands.• Managed the design and production of apparel graphics, package design, pop, and collateral.• Worked directly with high-level corporate accounts; Warner Bros, Disney, Pioneer, and Chuck Jones.• Implemented new techniques for operation and maintenance of equipment.• Offered technical expertise in offset printing, large format printing and high end color separations.