* Planned, executed, and optimized integrated marketing campaigns across various channels, leveraging automation tools to generate demand and drive engagement.* Ensured brand consistency and strengthened brand recognition by managing brand guidelines and maintaining a centralized repository of creative assets.* Oversaw the production and coordination of marketing content such as website copy, blog articles, white papers, case studies, videos, and infographics, ensuring alignment with strategic objectives.* Conducted in-depth market research and competitive analysis, gathering customer insights to identify trends, pain points, and new opportunities for growth.* Enhanced lead generation processes through the implementation of lead nurturing campaigns, advanced lead scoring models, and marketing automation techniques.* Defined and monitored key performance indicators (KPIs) for marketing operations, regularly analyzing and reporting performance to guide data-driven adjustments.* Developed and streamlined marketing operations strategies to align with business goals and target key customer segments effectively.

* Managed and administered marketing automation systems—HubSpot, Marketo, Salesforce, and Pardot—on behalf of clients. Formulytic is a Diamond Partner with HubSpot.* Built reports and dashboards to track marketing and sales lifecycle stage performance from lead through to opportunity pipeline and closed won.* Managed and implemented an array of third-party vendor integrations, including SalesLoft, ZoomInfo, Slack, and Zapier.* Partnered with the Director of Revenue Operations to communicate sprint status updates and progress against client goals.* Maintained lead scoring models across various marketing automation platforms and reported on scoring model efficacy.* Supported new client marketing campaign launches through asset development, including landing pages, emails, and list segmentation.* Managed client lead lifecycle models and provided strategic recommendations on stage definitions based on internal processes and go-to-market needs.* Collaborated cross-functionally with stakeholders, including paid media, content, and demand generation teams, to drive growth through strategic campaign initiatives.

* Client-facing role presenting strategies and deliverables on a weekly basis to SaaS clients.* Coordinated with SEO, Paid Media, and Graphic Design specialists to complete projects with complex timelines.* Audited client marketing strategies (strength and validity of their brand, visual identity, social presence, website, traffic sources, conversion rates, and sales support).* Developed custom brand identity strategies for start-up and mid-level companies (ICP, Buyer Personas, Mission, Vision, Brand Promise Pyramid).* Built full funnel strategies and campaigns for start-up and mid-level companies (Inbound Marketing, Bowtie Funnels, Lead Scoring, ABM Strategy).* Built and optimized Websites for inbound marketing conversion (Landing pages, CTA's, Lead Magnets).* Designed marketing and sales enablement collateral for conversion and persuasion.

* Developed and lead digital marketing strategy to optimize website SEO/SEM with Squarespace by introducing copywriting, keywords, google analytics, and methods of Hubspot Inbound Marketing.* Managed existing marketing materials and tools using graphic design tools like Adobe Lightroom.* Created content for Digital Marketing Campaigns, including advertisements and commercials, with professional film equipment and editing software. (Sony a7 iii, Black Magic Ursa Mini, Final Cut Pro, Adobe Premiere)* Managed social media brand profiles with Instagram and Facebook introducing inbound marketing methods. Reviewed performance based on analytic trends.* Collaborated with social media influencers with campaigns and giveaways to develop brand awareness and potential leads.* Oversaw Mailchimp email marketing campaigns like newsletters, email drip, and other special offers.

I assisted with the contract management process with my employers. I was tasked in performing research related to new products and markets. Some of my other responsibilities included auditing, organizing, and archiving contracts, notices, and other controlled documents