From conception to execution, oversee the team responsible for driving growth through integrated, multi-channel campaigns aimed at C-level hospital, health system and IDN executives, stakeholders and influencers. KEY CONTRIBUTIONS• Results: Developed innovative and immersive, data-driven B2B campaigns, promoting technology, services and consulting portfolio through interactive, integrated digital assets that enabled users to choose journeys focused on topical areas related to their priorities. Lead contact for product marketing, creative and web/social teams ensuring alignment to campaign objectives and deliverables, supporting over $1.3 billion in attribution to pipeline in 2023.• Content strategy: Aligned value-statement-driven campaign narratives to client needs through “meaningful conversations” framework. Measured and optimized engagement through channel and messaging test-learn-optimize approach.• Audience activation: Led engagement and segmentation efforts to increase net-new contacts and re-engage lapsed contacts through increasing message and channel relevance.

Elected to the School Board in 2020 and re-elected in 2024. Upon taking office, I've served in the following leadership positions: - Board Treasurer, 2021- Board Chair, 2022- Board Chair, 2023- Board Clerk, 2024

Lead market-facing communications for the nationwide role out of enterprise technologies and services for brokers, consultants and employers. Supported monthly development, delivery, and measurement of broker and employer communications program. Initiated health equity thought leadership initiatives.

Lead all aspects of relationships with premier national health care professional organizations and media partners, including contract negotiation, execution and evaluation with the goal of creating marketing opportunities that grow affinity for Optum among C-level executives. Aligned thought leadership with peer-to-peer engagement opportunities, conference strategies and membership activation. KEY CONTRIBUTIONS• Lead cross-enterprise collaboration on sponsorship, conference/event participation and earned-speaking efforts, overseeing a $2 million budget and driving over 100 Marketing Qualified Leads and $75M in growth office pipeline opportunities annually. • Created innovative, interactive approach to delivering interactive solution demonstrations and brand-level conversations at conferences, reducing costs and increasing lead generation. • Developed simpler, more processes that enable the Growth Office to leverage event and networking opportunities to nurture client and prospect relationships • Authored and lead promotion of marketing assets advancing Optum’s point of view on emerging technologies, such as AI and virtual care, and supported strategies to position Optum as a leader in advancing performance improvement for Providers and Payers.

Developed and executed thought leadership strategies and content that increased awareness, understanding and affinity for Optum360 revenue cycle technologies and services. KEY CONTRIBUTIONS: • Developed thought leadership narratives, including an e-Book on ways to combine expertise, technologies and outsourcing services to reduce denied claims• Managed direct marketing campaigns that increased contacts with health care finance and revenue cycle leaders and converted contacts into qualified leads• Optimized coordination of product marketing and product management teams internal processes to increase performance of Optum solutions measured by the client satisfaction ratings firm, KLAS. • Lead Optum sponsorship strategy for HIMSS and HFMA, increasing qualified leads and helping generate over $30 million in new sales opportunities annually

Drive go-to-market strategies technologies and services that increase patient satisfaction, enable providers to transition to value-based care, and secure timely accurate payment for medical care. KEY CONTRIBUTIONS• Lead the market launch of interactive patient services platforms developed in partnership with Cisco, including market research, value-proposition development and integrated marketing communications campaigns. • Managed product marketing for risk and quality improvement solutions that helped physician practices to accurately assess RAF scores for patients and populations, implement care interventions and secure propper payment in value-base contracts. • Created innovative, interactive framework to standardize delivery of solution demonstrations and brand-level conversations at key trade conferences, reducing costs and increasing lead generation capacity.

Developed Corporate Communications strategies for a global health information technology business, including media and influencer programs to enhance the company’s reputation and drive revenue growth. Provided counsel to business and marketing executives, on media and analyst relations, employee communications and public affairs efforts.KEY CONTRIBUTIONS:• Lead media strategy supporting the market entry of two major health system technology platforms, gaining top-tier national media and analyst coverage. Gained buy-in by previewing technology and market strategy to internal executive leadership.• Drove national media coverage across the health care industry and bolstered employee awareness of Optum technologies, services and expertise in areas including artificial intelligence technology innovation, population health management and revenue cycle performance. • Lead external communications programs, instituting best practices to optimize performance, supporting rapid improvement in media coverage and sentiment.

Lead communications activities across the Healthcare business, including organizational communications programs, change management, crisis communications and emergency preparedness. Implement, execute and refine strategic communications plans for employee and executive communications, site leadership, rewards and recognition programs, new employee orientation, and acquisitions and divestitures. Considered a trusted communications advisor to executive leadership across the Corporation.

Provided strategic communications council to management, product developers, corporate subsidiaries and colleagues. Managed media relations strategies designed to build awareness and affinity for key businesses and brands. Also oversaw internal programs such as change management, restructurings, acquisitions, technology initiatives and strategic partnerships.

Supported marketing communications by leveraging relationships with reporters and editors at trade and business publications to drive positive coverage and reviews of products and technologies, including West’s efforts to deliver electronic court filing solutions to the legal industry, Westlaw solutions, and print offerings.