Kyle Collins Email and Phone Number

Patina Restaurant Group is a bi-coastal boutique company that is a leader in the premium segment of the restaurant industry, with locations nationwide. I am responsible for all aspects of Marketing (Publicity, Promotions, Advertising, Creative) and corporate relationships for all Patina Restaurant Group branded restaurants in Florida, New England, California, and New York. This includes development and content for all digital channels, print buys, lead acquisition campaigns, partnership development, and customer-facing communication outlets.

Oversaw Marketing Strategy including Advertising, Promotions, CRM and Social Content on behalf of the brand. Directed all Marketing Analysis while establishing and implementing brand guidelines for local/national partners. Cross-functional team experience, with a proven record of innovative marketing technology solutions and corporate communications.• Activated a variety of new promotions within the first six months of employment including the launch of a CRM program resulting in “first of its kind” customer acquisition data, segmentation and branded B2C communication.• Recognized nationally in 2013 for one of the top Instagram “share” locations within the restaurant industry. Garnered publicity in Nations Restaurant News and Huffington Post.

Led the marketing and promotion of all web sites, web analytics, E-Commerce, CRM, Social, Lead Generation and on-line media buys for Planet Hollywood International’s portfolio of brands (Buca di Beppo, Earl of Sandwich, Planet Dailies, Mixology, Earls Court and Planet Hollywood). Responsibilities also included the management of the creative and promotional development for a variety of off–line elements such as Direct Mail and local publications.•Launched 11 web sites during a 20 month time period.•Took over an existing e-club program for Bucadibeppo.com and increased the database by 40% and increased the open rate by 12%.Doubled the amount of Facebook fans and social community through a series of promotions and email migration campaign.Increased organic search traffic dramatically by developing a focused keyword and web sitearchitecture. Outlined and implemented a corporate database lead generation program segmented by business type, leveraging group sales data and purchased lists.Implemented Google Analytics across all web site platforms and developed a C-Level dashboard that was distributed monthly along with a business narrative on performance.

Championing new and creative ways to make the event relevant and reflective of customer wants and interests. Connecting the show to the market through new business relationships, both local and national sponsors and charitable affiliations. Focusing on partners that enhance the visitor experience, value, financial contribution and/or local support for the event.

Responsible for generating $100 million dollars in timeshare revenue utilizing various on-line marketing segmentation strategies in the Timeshare/Tourism/Travel vertical. Responsible for daily activities related to Internet Marketing, Social Networking, Affiliate Income Strategies, Search Engine Optimization (SEO), Global Search Engine Marketing (SEM). Identified as an expert in building and managing diverse, creative high performing campaigns and programs.Destination Marketing for: -Branson, MO-Gatlinburg, TN-Miami, FL-Myrtle Beach, SC-Orlando, FL-Las Vegas, NV-Park City, UT-Williamsburg, VAMarketing Segmentations Include:Affinity MarketingAffiliate Partnership DevelopmentCustomer Service/RetentionNew Business DevelopmenteCommerceSocial MediaPsychographic Lead GenerationMedia Planning (DRTV, Print, Radio)Proxy ValuationRegression Analysis

Developed and managed relationships with multiple partners, agencies and technology providers. Global clients included Hertz, Delta Airlines, Royal Caribbean, Callaway Golf and Overstock.com. Led the re-branding, brand extension strategy, and promotional launch of the LastMinuteTravel.com advertising business model. Improved web site marketability by leveraging web trend analytics thereby surpassing month over month site visitation.

Held a broad range of Marketing, Sales and Branding roles that included Media, Technology, National Accounts, International Development, Publicity, Road Shows and Event Marketing.