Drawing on two decades of experience in corporate sales and marketing, I founded a boutique marketing consultancy to help companies accelerate sales and grab market share. I work with businesses large and small, in order to develop effective marketing strategies that optimize customer acquisition and retention. I orchestrate and manage the entire process from planning to executing and analyzing. My background spans a variety of industries and channels, from Fortune 500 companies to startups and local businesses. My services include special events, public relations, branding, training, and content creation. Let me help you grow your business and tell your story. I can even leverage my knowledge of customer service to teach your team how to create wonderful customer experiences. Contact me today to learn more. Consultations are always free.

Developed a startup brand and orchestrated a national launch with QVC and SEPHORA. Spearheaded retail negotiations, new account creation, e-commerce, product training, product development, and in-store merchandising.As the creative director, guided the brand image, managed the development of marketing materials, company website, packaging, and fixtures, and wrote all copy and content. As the company’s publicist, represented the company to professional makeup artists, the media, and New York beauty editors, even appearing on QVC as the spokesperson.

Strong leadership in driving retail sales for 14 cosmetic specialty stores in Florida with 28 direct reports. Responsibilities included supervising, training, and motivating store managers to achieve: sales, payroll, and expense budgets. Directed daily operations, merchandising, and visual and quality standards. Organized recruitment, staff development, and the execution of corporate initiatives. Forecasted annual/monthly sales, and revised forecasts weekly. Identified trends and potential liabilities and guided the business accordingly. Time management was essential. #1 District above sales plan (company-wide) 2005.

Relocated to San Francisco, the home of Sephora's corporate headquarters, to manage Stila's vital relationship with Sephora's senior management and merchant team. Responsibilities included sales/ marketing/merchandising strategies, negotiation, business analytics, account management, corporate training, and sales presentations. Awarded 'Brand of the Year' by Sephora, in 2002.

Serviced 32 stores, and hired, supervised, and trained over 60 beauty advisors. Responsibilities included: account management, marketing strategy, writing wholesale orders, executing special events and promotions, sales presentations, event planning, and merchandising. Named 'Account Executive of The Year' in 2000.

Hired as a salesperson, promoted to manager, then joined the corporate headquarters as the cosmetics buyer for 43 department stores throughout Florida. Key takeaways include sales management, inventory and purchase order management, business strategy and partnerships, marketing plans/budgets, promotional campaigns, and persuasive negotiations.