SUMMARYDevelop campaign strategy and demand generation programs supporting Microsoft’s Business Applications solution area. These campaigns incorporate paid media, web, content marketing, email nurture, and inside sales with the goal to deliver MQLs to inside sales and develop opportunities for sales teams. RECOGNITION• FY21 Q4 Excellence Award, Microsoft Marketing runs on Microsoft Technology • FY21 Q1 Excellence Award, Return to the Workplace Campaign• FY20 Q4 Excellence Award, Crisis Response Campaign• FY20 Q2 Excellence Award, Diverse and Inclusive Photography• FY18 Q1 Excellence Award, Power BI Business Model TransformationRESULTS AND IMPACT FROM MY TEAM• Increased opportunities generated by inside sales for Dynamics 365 171% YoY• Increased opportunities generated by inside sales for Power BI 123% YoY• Developed video demo program to scale best experiences from sales channels• Launched first upper funnel campaign for Dynamics 365 to increase awareness and consideration• Established inside sales request a demo program for Dynamics 365 and scaled across 10 scenarios • Onboarded Power BI to a machine learning lead scoring approach and improved conversion 4.6 points • Increased Power BI lead opt-in for phone and email by 22 points• Team has a Work Health Index (WHI) of 86 out of 100

SUMMARYBuilt core social capabilities by establishing Microsoft’s Social Command Center and Social Selling program. Centralized paid media function and focused on improving programmatic media buying. Brought media buying in house to eliminate agency fees and develop internal expertise. Developed acquiring and nurture content to create MQLs. RECOGNITION• Received Circle of Excellence Platinum Club Award for performance in social media and advertising• Awarded participation in Microsoft high potential program “Lab One” RESULTS AND IMPACT FROM MY TEAM• Developed content that drove Microsoft to be rated the 2015 #1 Brand on LinkedIn• Increased total registration and attendance of webinars by 100% • Developed 20 Marketo engagement programs • Engaged with 1,200+ customers per day across 13 products and 50+ social handles• Delivered 1-hour response SLA for Windows on Twitter and Facebook• Initiated Xbox real time social content that increased interactions per post by 12X• Launched social selling program that increased seller generated opportunities by 25%• Reduced paid media cost per try/buy for Office 365 by 70%• Launched Microsoft Azure affiliate program and delivered 150% of forecast• Team had an average annual Work Health Index (WHI) of 90 out of 100

SUMMARYEnabled the field sales and marketing teams to recruit partners through events and digital content. Developed the Azure business with small and medium businesses through the Microsoft Partner Network. Established a field community and launching a trial program capable of supporting custom campaigns at scale. RECOGNITION• Awarded participation in Microsoft high potential program “The Bench” • Received SMS&P outstanding individual contributor award Q1 FY10, Q3 FY11RESULTS AND IMPACT• Owned and delivered “green” scorecard for Azure Paid Subscriptions metric FY11• Developed Azure Pass campaign website and CRM system for special offers• Managed Azure global partner facing field community• Presented at key Microsoft internal and external events (MGX, WPC) • Presented to many potential partners at Microsoft’s Executive Briefing Center and in local field offices • Ran Microsoft’s premier global partner recruitment event (Partnering Executive Summit 2006-2008)

SUMMARYMicrosoft was my primary client and I worked on channel marketing programs which included the launch of Microsoft’s first SMB partner program. RECOGNITION• Received “Tiger Award” for high performance from consultants in the Seattle office RESULTS AND IMPACT• Managed development of the Small Business Specialist program • Wrote functional specifications for web based partner marketing tool

SUMMARYDesigned marketing activities targeted at college students. These included marketing events and online promotions to increase enrollment in loyalty program.