Kyle Roberts Email & Phone Number

California, United States

Lead teams through the product vision space, define the visual direction for apps, and create design systems that can scale. Responsible for mentoring designers by helping them hone their creative process while maintaining a high level of design output. Consistently deliver high quality visuals against quick deadlines and loose project scopes. Clients.

Influenced strategic UX decisions and created the design language across websites, apps, and digital campaigns while evaluating their effectiveness against business goals. Managed a team of six designers, tracked their career growth, and mentored in both design craft and project leadership. Created a company-wide education initiative to help creatives grow.

Understood user motivations and journeys to identify steps to improve or redesign brand sites, ecommerce, and mobile apps. Directed studio and on-site photo shoots, including prep, styling, and editing. Clients include: Flame Broiler, Dita Eyewear, Ricoh, Custom Comfort Mattress, and Pivot POS.

Created microsites, product catalogs, and edited photography for the launch of upcoming Cleveland and Srixon products.

Designed case studies for Howww, a website that takes viewers behind the scenes of commercial production. Optimized site performance with UX testing and updates.

Supported art directors with design tasks and asset management. Worked across different touchpoints for Yogurtland, Wienerschnitzel, and California Avocado.

Designed and developed a revolutionary iPhone case with a retractable strap and submitted to the US Patent & Trademark Office. Worked through 63 prototypes, CAD drawings, and partnered with a US plastic manufacturer.Created branding, packaging, website, and photo and video content, which resulted in the sale of 1,600 cases in a year.