Brand Manager | Senior Graphic Designer
Impact Labs | 360Cut
- Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for products and services.- Obtains market share by developing marketing plans and programs; directing promotional support and creating digital and physical promotional materials.- Develop and manage sales/marketing operations budget.- Plan and oversee advertising and promotional activities including print, online, and electronic media.- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.- Monitor and identify industry trends, competitor products, sales and marketing activities.- Monitor and prepare marketing activity reports and present to management.- Establish and maintain professional and consistent corporate image throughout all product lines, promotional materials, marketing, and events. Support sales team with territory specific market analysis and the creation of all necessary marketing materials.- Develop and maintain brand awareness and online reputation; identify target customers and content management.- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and engages and encourages community members to take action.- Set up and optimize company pages within each platform (i.e. Website, Facebook, Instagram, Bodybuilding.com) to increase the visibility of Company's social content. Search Engine Optimization and generation of inbound traffic.- Establish and maintain ambassadors and affiliates to increase community outreach, social media presence, and create brand specific content through images and video. Participate in trade shows, expos or events at Company s request.