Kyle Cunningham Email & Phone Number

Palo Alto, California, Us

Palo Alto, California, Us

Santa Clara, California, Us

Boston, Massachusetts, Us

Providence, Rhode Island, Us

Responsible for the digital lead generation and acquisition strategy for Credit Card, Checking, Deposits and Business Banking business lines for Citizens Bank.

Boston, Massachusetts, Us

Responsible for advising search engine marketing and e-retail optimizations for Fortune 50 CPG company home care and fabric care category brands. Accountable for building and aligning search marketing strategies with brand fiscal-year goals and objectives. Create and maintain close working relationships with brand, agency, and internal business stakeholders. Provide ongoing research and analysis on markets and competitors to identify new niche opportunities and trends within digital landscape.. Oversee team of search marketing professionals that execute day to day operations in alignment with the fiscal year search strategy. Liaise with other digital agency leads to identify new and missed opportunities within digital market space and build fully-integrated digital marketing plans. Oversee analysis and evaluation of search marketing campaigns and recommend necessary changes.

Boston, Massachusetts, Us

Directed daily search engine optimization strategy for CPG and pharmaceutical client websites with annual revenue of $120K each. Identified and developed most effective search engine strategies and plans to achieve client’s objectives, goals, and strategies. Created detailed project plans aligned with each brand and searched campaign goals and objectives to establish bench marks and milestones. Established and managed internal/external deadlines and expectations relating to project plans. Integrated client’s search strategies and plans with additional active digital media. Identified new sales opportunities that facilitated new business growth. Encouraged idea exchange, takeaways, and best practices throughout account management team and company and delivered to client and brand teams.

Contracted to improve online visibility and acquire new sales leads for new corporate and registration services websites. Developed and executed online marketing plan consisting of search engine optimization, pay per click advertising and email marketing.

Broomfield, Co, Us

Create and implement yearly online marketing planManage (2) company websites and (3) e-commerce websites for Search Engine Optimization, Pay per Click advertising and Organic Search Engine Rankings. Liaison between IT and Graphic Design teams when maintaining and updating websites and landing pagesManage all aspects of Google Adwords and Overture Sponsored Search accountsMonitor keyword bid requirements, ad placements, A and B testing with different ad copy, click paths and bounce ratesMonitor website traffic and usability with Urchin, Google Analytics, and Net-Leads softwareDevelop and execute targeted marketing campaigns based on industry and product needs for current customers and prospective customersManage email blast campaignsManage online resources for list purchase, rent or creationCreate and maintain social networking accounts to attract new customers and maintain and educate current customers.Research and subscribe to specialty search engines and online directories to increase product and brand awareness and increase requests for quotes and orders from websites.Write and edit written communications such as brochures, newsletters, posters, press releases, proposals and correspondence for marketing functions of sales, advertising, business development, public relations and website copy.Maintain and catalog accurate records of all marketing activities for quarterly and annual reports to assist with marketing-sales forecastsAttend 70% of annual tradeshows(13-15 shows per year)Act as sales contact at shows for current customers, potential customers and building brand and product awarenessTrain and educate customers on 18 brands and the 100+ products within the brands

sports marketing, game day promotions

Coordinator of marketing efforts for the company's products and servicesSupervise direct mail promotions resulting in increase of services providedResponsible for conducting email blast campaignsHandle all onsite event management for 1000+ persons annuallyManage comprehensive registration process and databases RegOnlineAct as primary customer service representative at all events

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies

A Bachelor Of Science, Marketing