Kyle Wagner Email & Phone Number

Bangkok, Th

Bangkok, Bangkok City, Thailand

Shaped the tone of voice for the major rebranding initiative of Minor Hotels, an umbrella company for a diverse portfolio of hotel brands, marking its evolution from a B2B hospitality company to its new, guest-facing B2C role.Developed a comprehensive communications and content strategy for 2025 to support Minor Hotels' global launch, ensuring alignment with brand strategy, market positioning and audience engagement across all channels.Led the development and successful execution of content for Minor Hotels' new website, which consolidated over eight hotel brands into a single platform, overseeing content development and coordination from soft launch to official launch.Crafted, copyedited, and approved high-quality content for a variety of materials, including EDMs, corporate collateral, website copy, UX copy, internal communications and articles, spanning eight hotel brands and Minor Hotels, ensuring consistency in tone, messaging, and brand alignment across all touchpoints.

Spearheaded the conceptual direction and oversaw the development of multiple websites, content productions, asset designs, and portfolio decks, ensuring alignment with brand vision and objectives.Served as the instructional designer and content manager for atingi, a digital learning platform implemented by GIZ, overseeing the creation and management of over 100 sustainable tourism development learning modules in English, Spanish, and French.Led the creative direction of design assets for multiple videos promoting the Formula 1 season in Singapore in collaboration with ESPN and the Singapore Tourism Board, enhancing brand visibility.Handcoded HTML, CSS, and JS powered website and digital portfolio presentation assets for a UAE-based production company, enhancing online presence and showcasing capabilities effectively.Developed and implemented automated budget planner, master schedule, and rolodesk database templates for CW& to streamline workflow processes and improve efficiency.Provided concept and style frames for print, video, and online content for projects with Citi and abrdn, demonstrating versatility in creative ideation and execution.Contributed to the creative development of a visual communication package for Laung Prabang Handle with Care, implemented by GIZ in collaboration with UNESCO, promoting heritage protection in multiple languages including English, Lao, Vietnamese, and Mandarin.

Bangkok City, Thailand

Led the development and execution of comprehensive integrated marketing communication strategies, encompassing digital ad campaigns, online and offline promotions, newsletters, on-page SEO, and social media channels.Provided creative direction and collaborated with web agencies to redesign websites, focusing on content strategy, user experience design, and conversion rate optimization to enhance brand visibility and drive engagement.Successfully managed our rebranding process, providing creative consultation and overseeing the full execution of the company's rebrand, designed by Pentagram.Developed and executed digital advertising strategies for pre-opening campaigns of new properties in Penestanan and Weligama, ensuring targeted outreach and maximum exposure in the market.Implemented analytics dashboards with live updating features to monitor and analyze ad performance, revenue metrics, and website analytics using Google Data Studio, enabling informed decision-making and optimization strategies.Designed and implemented internal automation workflows utilizing Monday.com, streamlining event organization, asset creation, and property management processes to enhance efficiency and productivity.

Bangkok City, Thailand

Luang Prabang, Lao Pdr

Directed regional B2B and B2C marketing strategies across seven offices in Southeast Asia, overseeing the production of design assets for websites, social media platforms, newsletters, and trade shows.Provided creative direction for trade show booth at ITB Asia and ITB Berlin, including the development of a microsite, newsletter design, and printed collateral, ensuring a cohesive and impactful brand presence at the event.Developed and optimized monthly and yearly content calendars for newsletters and social media platforms, driving engagement and brand awareness through strategic content planning and execution.Led the conceptualization and execution of a rebrand for the luxury travel segment of Refine Asia, encompassing brand strategy, logo and identity development, brand positioning, and website programming, resulting in enhanced brand recognition and market differentiation.

Luang Prabang, Laos

Developed and executed comprehensive marketing strategies, including online and offline promotion, monthly newsletters, blog creation, website SEO, and seasonal ad campaigns. Orchestrated complete visual redesign and curated engaging content for Explore-Laos, resulting in increased website traffic and engagement; managed programming and production of website content for Fairtrek and Biking-Laos, ensuring consistent branding and user experience.

Toronto, Canada Area

Instructed two weekly tutorials classes and marked written assignments. Facilitated discussions and coordinated engaging group activities. As a field researcher, I successfully coordinated and conducted village interviews with a local interpreter. Additionally I co-produced a promotional ecotourism film advertising wildlife conservation.

Master'S Degree, Geography

Activities and Societies: Canadian Association of Geographers (CAG), York Center for Asian Research (YCAR)My thesis broadly focuses.

Bachelor Of Arts (B.A.), International/Global Studies, 3.90

Activities and Societies: Phi Beta Delta, Interrupted Silence NewsletterDean's list for 2012-2013 academic year. Member of Phi Kappa Phi.

Certificate, Japanese Language And Literature

Activities and Societies: Tea CeremonyParticipated in a Tea Ceremony. Studied Japanese at the advanced level. Lived with a host family.