Kylee Barton Email and Phone Number
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Kylee Barton personal email
With 19 years of experience as a strategic product management leader, I have been fortunate to look across many segments of Nike’s complex global business. I have led teams responsible for bringing actionable consumer insights to create desirable, profitable products, as well as being experienced in merchandising, and go-to-market strategies, with a deep understanding the dynamic global marketplace. As a leader, it is my passion to create positive team environments, to learn from the past but still create the future, and always keep the consumer at the center to fuel growth. Some of my key achievements include:✅ Currently lead 2 teams of 45 in an end-to-end product process including Product Management, Development, Design, Brand, and Digital Operations, overseeing operations of Nike by You and Nike Design Exploration teams, approving products going to market, resulting in a +40% revenue increase within a $400M digital customization business for Nike by You in FY21✅ Redesigned employee acquisition and retention process, cutting the line to the correct human capacity, ensuring employees were engaged and motivated, creating a new team culture, as well as increasing employee retention and satisfaction✅ Integral in resetting the consumer profile and framework, heading the largest cross-functional consumer dig Running has done in the last 10 years in an end-to-end matrix environment, leading a large team reaching 4 continents and 250+ consumers✅ Increased market share, reestablished position in critical retail channel, built authenticity with runners, and partnered with Geo teams to create an aligned and clear consumer construct used by each function from global to territory✅ Led the team responsible for creating Trail product, gaining authenticity by listening to the voice of the consumer, bringing new innovation and growing the product line from 247K to 3.3M pairs from FY19-FY21, increasing revenue 92%, and 52% FY21 over FY20I am interested in connecting with other like-minded professionals. Feel free to contact me through this profile if you wish to connect.
Altra Running
View- Website:
- altrarunning.com
- Employees:
- 204
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Head Of Product And Merchandising, Altra RunningAltra RunningDenver, Co, Us
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Head Of Product, Altra RunningAltra Running Jul 2024 - PresentDenver, Colorado, Us
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Global Senior Product Director, Nike By You Customization & Nike Design ExplorationNike Oct 2020 - PresentBeaverton, Or, Us• Currently lead 2 teams of 45 in an end-to-end Product process including Product Management, Design, Brand, Merchandising, Development and Operations, overseeing operations of Nike by You and Nike Design Exploration teams, approving products going to market, resulting in a +40% revenue increase within a $400M digital customization business for Nike by You in FY21•Redesigned employee acquisition and retention process, cutting the line to the correct human capacity, ensuring employees were engaged and motivated, creating a new team culture, as well as increasing employee retention and satisfaction •Made both an entrepreneurial and strategic shift to move to a Women's first offense in Nike by You by identifying a market and consumer need, leveraging the team's expertise to build the plan bottom's up to drive engagement and ownership to accelerate our DTC footprint• Utilized edit-to-amplify metrics to create a more impactful product line, driving the business to reach current and new consumers, consistently delivering premium products on time•Created a long-range Innovation & Sustainability roadmap, providing the team with clear direction to develop new methods of make, identifying new sustainable ingredients helping build the future for our consumer ensuring Nike is 1st to market with game changing innovation • Implemented a seed and scale approach for innovation, aesthetics, and sustainability, partnering with various leadership teams, tracking revenue and brand impact, fostering a team able to visualize the future of Nike's sustainability impact -
Global Footwear Senior Product Director, RunningNike Feb 2019 - Oct 2020Beaverton, Or, Us• Integral in resetting the consumer profile and framework by leading the largest cross-functional consumer dig Running has done in the last 10 years in an end-to-end matrix environment• Led a large team reaching 4 continents and 250+ consumers, increasing market share, reestablishing position in RSG, building authenticity with runners, partnering with Geo teams to create an aligned and clear consumer construct used by every function from global to territory for $2B running business• Gathered global consumer insights and led the team that created a women-specific running product from inception, creating the 1st performance running shoe for women in 15+ years, driving 26% sell-through at global launch with a product that is now in its 3rd generation and continuing to drive impact with women and grow revenue• Led the team responsible for creating Trail product, gaining authenticity by listening to the voice of the consumer, and growing the product line from 247K to 3.3M pairs from FY19-FY21, increasing revenue 92%, and 52% FY21 over FY20• Created a new running shoe, the Nike React Infinity Run, statistically proven to reduce running injuries, a claim no other brand has ever been able to make, headlining the 2020 ISPO convention, partnering closely with Brand, helping to increase market share in a segment of the running business that is dominated by other brands• Increased revenue and sell through by listening to the consumer and creating the product they desired, increasing Market Share in 5 key countries during tenure, including capturing the #1 Market Share spot in Japan for the first time in company history
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Global Footwear Product DirectorNike Oct 2015 - Jan 2019Beaverton, Or, Us• Drove the turnaround of Women's Training Footwear Business, encouraging a unified, transparent leadership vision, creating a unique POV for Nike's only women-specific performance business, and overhauling the product and GTM strategy to halt business's double-digit decline, leading to +7% revenue and +4% unit sales in less than 2 years• Partnered with key accounts and merchandising to validate market capacity to fuel benchmark line planning process, focusing on edit-to-amplify method, decreasing number of products by 50%, generating laser-focus on remaining products while increasing revenue, and resetting global pricing while driving profitability• Improved processes, hitting key deliverables, creating crucial downtime for employees, boosting morale and team performance, and reducing employee burnout• Transitioned from Women's Training to Global Football, driving profitability of a highly-visible $1.2B category across wholesale, retail, and e-commerce operations and increasing Football's market share•Spearheaded the Inline Innovation Team, conducting long-range planning through 2023, delivering innovative products, capitalizing on high-heat brand moments, and laying the foundation for the product scale strategy
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Global Footwear Senior Product Line Manager, Entry RunningNike Feb 2014 - Oct 2015Beaverton, Or, Us• Managed multi-person Running and Women's Training Team, creating an innovative product line for under $100 targeting the largest distribution channel, setting and maintaining a 3-year line plan, identifying global business opportunities, defining strategy for women's sporting goods in Western Europe, managing key franchise models, generating growth and profitability• Developed important global business relationships with key accounts such as DSG, Footlocker, Sports Direct International, and Deichmann, exceeding profit targets for fro $1.5B category with +7% in profit
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Footwear Brand & Category (Emerging Markets) MerchandisingNike Jan 2011 - Feb 2014Beaverton, Or, Us• Led NSW & Running for Singapore office overseeing the merchandising plan for 5 Southeast Asia countries, including distribution, pricing, bookings and sell through• Produced an end-to-end plan for 52 emerging markets, focusing on 9 key markets, taking calculated risks in assortment decisions, attracting consumers at the right time, in the right quantity, and the right distribution, increasing revenue by +13% for Athletic Training and +17% for Women's Training• Utilized entrepreneurial and creative skill, influencing the global team to make training shoes and bags with Brazil's National Team logo and colors to be merchandised with Soccer, creating excitement and initiative for the Training category while maintaining price point and profitability targets, leading to growth in business for 9 key territories• Spearheaded Women's offense for footwear, apparel, and equipment, curating key looks for Nike's important female consumer, driving female engagement and interest in the brand and generating revenue
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Global Footwear Product Line Manager, Women'S Training & RunningNike Apr 2008 - Jan 2011Beaverton, Or, UsDrove a new line planning approach and innovation agenda to set a vision for our cross-functional team in order to create beautiful, cutting-edge footwear that truly connected with the consumer at an accessible price point. This change in direction coupled with an edited line set the stage for 5 consecutive seasons of double-digit business growth, and enhanced relationships with key accounts within that marketplace channel. I was moved into the much larger core performance running business in 2009, which was roughly $750M.
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Nike Footwear DeveloperNike Nov 2004 - Apr 2008Beaverton, Or, UsIn 2004, I joined Nike as a Sr. customer service representative working with sales on Dicks Sporting Goods. From there, I moved into product creation in development. As a developer, I led cross-functional teams to deliver on-time, accurate samples, drove deep analysis to recommend improvements, and gained an in-depth understanding of manufacturing processes through extensive travel to our Asia factories.
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Co-Founder & VpTrinity Soccer Academy, Llc Jan 2002 - Dec 2002I partnered with 2 former teammates to build a business, achieving sustainable growth in a highly competitive market. In addition to starting Trinity Soccer Academy, I went on to coach high school, UP soccer camps and was a Skyhawks Sports Director leveraging my motivational leadership abilities to draw out the best in my teams. I also played Division 1 soccer for the University of Portland, captained the Under-16 National team, and played for the Under-20 National Team, including making a 1996 U-20 World Cup appearance.
Kylee Barton Skills
Kylee Barton Education Details
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University Of PortlandOrganizational Communications
Frequently Asked Questions about Kylee Barton
What company does Kylee Barton work for?
Kylee Barton works for Altra Running
What is Kylee Barton's role at the current company?
Kylee Barton's current role is Head of Product and Merchandising, Altra Running.
What is Kylee Barton's email address?
Kylee Barton's email address is ky****@****ike.com
What schools did Kylee Barton attend?
Kylee Barton attended University Of Portland.
What skills is Kylee Barton known for?
Kylee Barton has skills like Merchandising, Sporting Goods, Shoes, Product Development, Sports Marketing, Sports, Brand Management, Marketing Strategy, Management, Product Marketing And Merchandising, Business Strategy And Execution, Matrix Team Leadership.
Who are Kylee Barton's colleagues?
Kylee Barton's colleagues are Exodams Photographies, Emma Hauer, Cornelius Weber, Wayne Routten, Kyle Moore, Gian Marco Giuntini, Lindsay Cosper.
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