Senior Search Engine Optimization Specialist
CurrentOperated within an experienced team of SEO specialists to develop, implement, and continuously optimize organic search strategies for Deluxe’s multiple enterprise websites. Made meaningful contributions across various digital platforms to improve search engine performance, engagement, and conversions. Brought a strong work ethic and “get-it-done” attitude that resonated with cross-functional teams. Closely followed industry trends to incorporate new white-hat tactics into the company’s ever-evolving SEO strategy.Built reporting workspaces in Adobe Analytics to calculate key revenue metrics for e-commerce sites, then used those performance insights to prioritize future SEO projects. Provided analysis and helped the content and UX teams optimize sites for key moments in the searcher’s journey. Accountable for conducting technical website audits, information architecture optimization, external/internal link analysis, and keyword/topic research. Laser focused on completing the projects that would make the most substantial impact. Experience & Accomplishments:∙ Performed SEO on an enterprise-level website with $100M+ e-commerce business.∙ Executed weekly/monthly e-commerce reporting and quarterly/annual forecasting.∙ Conducted SEO audits to identify the issues negatively impacting site performance.∙ Collaborated with cross-functional teams to drive site optimization projects forward.∙ Developed and presented organic search strategy to business stakeholders.∙ Communicated technical requirements to product owners and development team.∙ Performed keyword research & analysis to produce SEO-focused content briefs.∙ Certified ScrumMaster®, worked in an Agile software development environment.