Director Of Digital Marketing
Dallas, Texas, United States
Recruited and charged with directing all aspects of digital marketing strategy and implementation for this $10M healthcare company consisting of more than 1.1K independent physicians spanning 17 counties in North Texas and covering more than 100K commercial, direct-employer, and Medicare lives; the largest physician-owned CIN in North Texas. Oversaw all lead-generation initiatives including search (organic and paid), social media and email. Recruited and managed team of in-house and contract content producers, UX designers and social-media resources as well as third-party resources including Ahrefs, MOZ, SEMRush and others. Developed and oversaw P&L for digital marketing initiatives and reported KPI’s to executive leadership. - Shattered internal marketing forecasts by achieving 832% growth in organic traffic to enterprise website within the first year.- Expanded footprint from 6 to 17 counties from 2017 through 2019 through online lead generation efforts and targeted marketing initiatives- Achieved page 1 SERP ranking for over 200 highly-competitive keywords within the first yearReduced user bounce rate by 15% in one year through UX redesign and website optimization efforts- Grew physician network by 9.6% in 2019 through targeted marketing and cross-functional sales efforts- Developed digital marketing and lead-generation strategy for new business venture resulting in expansion into 15 new geographical markets