Interactive Media Supervisor
Helping brands surpass goals through creative digital strategies and executions. Pushing boundaries of what's been done before. Staying current with emerging media and educating clients.* Won a Cannes Titanium Grand Prix for work on Best Buy's Twelpforce Campaign.> Developed Communications & Media Strategies, working closely with clients on objectives.> Managed digital projects (mobile apps, websites, social platforms, banner ads and microsites) from client brief to… Show more Helping brands surpass goals through creative digital strategies and executions. Pushing boundaries of what's been done before. Staying current with emerging media and educating clients.* Won a Cannes Titanium Grand Prix for work on Best Buy's Twelpforce Campaign.> Developed Communications & Media Strategies, working closely with clients on objectives.> Managed digital projects (mobile apps, websites, social platforms, banner ads and microsites) from client brief to post analysis.> Pushed vendors and partners beyond their technical capabilities to develop the most engaging and interactive experiences possible.> With Best Buy's Movie Mode, managed strategy, development and marketing of a mobile app that syncs with movie theaters.> Managed and tracked budgets of over $5MM.> Developed campaign media mix recommendations, digital platforms and tactics.> Consumer Insights: Identified target audiences, performed primary and secondary research to find campaign insights, which act as the hub and catalyst to tactics and engagements.> Worked closely with creative teams to develop concepts and media extensions tied to cultural tensions including a banner campaign that dropped Christmas gift hints to potential gifters. (Because gift giving can be stressful!)> Increased Best Buy’s share of holiday sales by 40% through an integrated marketing campaign (including the above Hint Dropper).> Raised number of electronics recycled at Best Buy stores by 130% through “Recycle It Forward” Facebook social sharing app.> Exceeded estimated downloads of Best Buy’s Movie Mode app (which synced with movie screens) by 300% through online media.> Online Media Planning & Buying (CPM, CPC, CPA, mobile, social)Tools: - Google Analytics - Simmons & MRI - Atlas, Dart Ad Serving - Nielsen - Comscore Show less