• Partner with external agencies, brand representatives, and cross-functional teams in a fast-paced Agile environment.• Facilitate productive alignment discussions to ensure timely delivery of UX assets.• Synthesize customer insights with existing design systems and native mobile patterns to achieve consistency, brand expression, and ease of use.• Lead the entire design process: from research, journey mapping, and user flows to exploratory design sprints, wireframing, prototyping, and high-fidelity design delivery.• Collaborate with product and engineering teams, iterating designs through the development process to ensure customer-focused solutions.• Enhance and contribute to centralized design systems, accelerating workflows and promoting alignment across teams.• Advocate for user-centered experiences, utilizing responsive design solutions and UX principles across multi-brand and retail-apparel projects.• Clearly communicate design thinking and rationale, leading and influencing complex design discussions with stakeholders and leadership.

• Managed a portfolio of four internal financial and e-commerce products simultaneously that involved ideation, prototyping, testing, iteration, and ensuring a successful hand-off to partners.• Collaborated with cross-functional teams, including product managers, engineers, and stakeholders, to define project goals and deliverables.• Developed UX strategy for long-term and quick-turnaround design projects, collectively valued at $50M. • Streamlined and reorganized design team procedures, making it easier for new team members to assimilate and saving significant time for designers, resulting in annual savings of $56,160 for the department.• Created data-driven design solutions by recruiting research participants, drafting discussion guides, and developing interactive prototypes. By synthesizing data, I provided actionable steps that are in line with our business objectives.• Provided individual and group mentoring to nine designers to improve their skills through monthly team learning sessions and weekly 1:1s.

• Constructed statements of work (SOW) documents, outlining the scope, resources, and timeline, as well as the target users, business goals, and objectives for product development. • Served as the point of contact with cross-functional partners such as SVP, Directors, product managers, and engineers, facilitating the product building process.• Utilised strong interpersonal and collaboration skills to ensure effective coordination between stakeholders and partners in the product creation process.• Orchestrated and headed design sprints for the development of an internal business health dashboard, which included discovery workshops, lo/mid-fidelity designs, prototyping, ideation, and handoff to engineers.• Regularly presented product designs to the SVP for review and feedback.• Upheld UX/UI best practices and accessibility standards in all product development processes, while actively contributing to the design system.• Compiled comprehensive design to development hand-off documentation, featuring information architecture maps, redlines, interaction specifications, use case flows, and interactive prototypes.

• Contributed to the development of the mobile app, day-of-travel merchandise, and adaptive website for Alaska Airlines, focusing heavily on UI/UX designs.• Led the creation of design deliverables, prioritizing the enhancement of user satisfaction and task completion.• Utilized the recommendations of an accessibility panel and WCAG guidelines to produce innovative lobby kiosk designs.• Played a key role in the development and strategic planning of cutting-edge luggage drop-off systems.• Spearhead the UI production of digital baggage tags and flight tracker details.

• Built components and documented release notes for the HP Design System.• Tested components with users and required components pass accessibility standards driven by WCAG.• Developed a dark mode style for the design system components.• Published and communicated new components company-wide.• Generated comprehensive documentation outlining best practices.

* I was contracted through Paradigm Information Services.• Designed and developed visual design (UI) specification documentation.• Collaborated with the UX designer to generated interactive prototypes for extensive UX research• Transitioned visual solutions from concept (lo-fi designs) to implementation stages (hand-off).

• Developed a comprehensive digital style guide for the Sprocket app to increase brand trust and consistency.• Collaboratively designed and provided iOS and Android assets to developers.• Created wire-frames and interactive prototypes for UX Research.• Accountable for arranging design pattern and information architecture for UI.

I worked for a company within their portfolio, MyBite Vitamins, LLC• Constructed a comprehensive library of digital assets, bolstering the efficiency of asset usage.• Fabricated die-line templates for a variety of packaged goods, streamlining the packaging process.• Managed the preparation of large files to enable seamless print production.• Developed creative storyboards for commercials and social media, enhancing the visual representation of ideas.

• Recruited and supervised three designers and two interns.• Constructed a robust brand system.• Created digital and print assets for three lifestyle brands simultaneously.• Generated event materials for an international convention.• Revamped the marketing materials and website of Buzz Franchise Brands.• Prepared assets for print production

• Recruited and supervised two interns.• Created digital and print assets for three lifestyle brands with over 250 franchisees simultaneously.• Generated event materials for an international convention.

• Directed art decisions for commercial photoshoots.• Partnered with a team of ~five to generate strategically developed collateral for in-store events.• Created environmental signage and printed promotional items.

• Updated client websites including graphics and content.• Developed short animations for social media.• Participated in the process of new business pitches and brainstorms.

• Directed art for commercial photoshoots and communicated decisions.• Developed event branding for the Chicago Air & Water show.• Outlined and executed campaign wire-frames.• Produced die-lines for package design and participated in on-site printer quality checks.

• Guided a team of three designers through two national campaigns and four local campaigns.• Created recruitment materials including brochures, social media assets, and video reels.• Designed and implemented a mural for the interior walls of the Iowa State practice facility and local Hyatt hotel.