• Formulate recommendations for go-to-market strategy based on the analysis of gen Z data isolating key issues. • Researching Strategy/Product Positioning, to include pricing and positioning strategies for successful market expansion.• Problem solved a unique approach that focused on key data points and metrics for 3 key distribution retail channels.

Key Role: Developed a successful go to market strategy for Fall and Holiday ‘17 • Adopted marketing research tools like AdRoll to streamline processes and maximize efficiency• Directed and facilitating over $50k in monthly sales and objectives via multiple sales channels• Managed complete sales cycle from new business development to post-sales support• Communicated daily with production to ensure all products meet hard monthly deadlines • Attended events and trade shows to gather direct customer feedback with over 10,000 surveys

Key Role: Build a customer-driven market concept that disrupts the startup streetwear market • Created, edited, and story-boarded video and various content to target key demographics• Increased and track brand visibility on social media channels to achieve a growth rate of 30% • Reached out to a multitude of influencers on a day-to-day basis via meetings, email, and calls• Integrate new software to optimize time and maximize JIT process in a fast-paced environment• Time management, prioritize tasks, balance workload while building sales for the firm

Key Role: Understand the customer mindset and identify opportunities in the lifestyle apparel landscape • Managed marketing team day-to-day needs and social media following of over 100k • Coordinated the team with special in-store events for artists such as 2 Chainz and Diddy• Worked in Adobe Illustrator and Photoshop for ideas pitched to the team for product ideation• Maintain contact with buyers to assist the company getting into over 150 doors

Key Role: Work a cross functional role to elevate brand positing while maintaining core brand relationships • Maintained 5-12 stores in to ensure brand positioning in key markets• Successfully increased sales by 10% through product placement• Gathered customer feedback to constantly improve the visual aspect of the retail experience