Kyle Elder Email & Phone Number

Portland, OR, US

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Beaverton, Oregon, United States

Portland, Oregon Area

• Formulate recommendations for go-to-market strategy based on the analysis of gen Z data isolating key issues.
• Researching Strategy/Product Positioning, to include pricing and positioning strategies for successful market expansion.
• Problem solved a unique approach that focused on key data points and metrics for 3 key distribution retail channels.

Ho Chi Minh City, Vietnam

City Of Industry, California

• Key Role: Developed a successful go to market strategy for Fall and Holiday ‘17
• Adopted marketing research tools like AdRoll to streamline processes and maximize efficiency
• Directed and facilitating over $50k in monthly sales and objectives via multiple sales channels
• Managed complete sales cycle from new business development to post-sales support
• Communicated daily with production to ensure all products meet hard monthly deadlines
• Attended events and trade shows to gather direct customer feedback with over 10,000 surveys

Los Angeles, California

• Key Role: Build a customer-driven market concept that disrupts the startup streetwear market
• Created, edited, and story-boarded video and various content to target key demographics
• Increased and track brand visibility on social media channels to achieve a growth rate of 30%
• Reached out to a multitude of influencers on a day-to-day basis via meetings, email, and calls
• Integrate new software to optimize time and maximize JIT process in a fast-paced environment
• Time management, prioritize tasks, balance workload while building sales for the firm

Studio City, CA

• Key Role: Understand the customer mindset and identify opportunities in the lifestyle apparel landscape
• Managed marketing team day-to-day needs and social media following of over 100k
• Coordinated the team with special in-store events for artists such as 2 Chainz and Diddy
• Worked in Adobe Illustrator and Photoshop for ideas pitched to the team for product ideation
• Maintain contact with buyers to assist the company getting into over 150 doors

Santa Maria, CA

• Key Role: Work a cross functional role to elevate brand positing while maintaining core brand relationships
• Maintained 5-12 stores in to ensure brand positioning in key markets
• Successfully increased sales by 10% through product placement
• Gathered customer feedback to constantly improve the visual aspect of the retail experience

Master'S Degree, Sports Product Management

Activities and Societies: Sustainability Club A comprehensive graduate program that mirrors the 18-month product creation process..

Bachelor Of Applied Science (Basc), Marketing

Associate Of Science (As), Business Administration