Owner
CurrentMy wife and I purchased a small-town pizza parlor in 2007, and shortly afterward the economy began a slow, plodding descent to recession. While business around us struggled, and as many closed shop, we increased our revenue dramatically and reduced costs across the board.Our main focus was to provide for the community. Where we could have raised prices to accommodate for increasing food prices, we reduced our prices and began giving away large amounts of food to various local charities and schools. We instituted across-the-board pricing for teachers and school administrators that reached nearly 45% off our standard cost. With our prices going down, we saw the return in our gross sales increasing. In addition, I negotiated a better pricing structure with our food supplier, and we focused heavily on cost control with our employees, increasing our net revenue further.In 2008 we founded "Lower Lake Safe Halloween" and united downtown businesses to provide an afternoon of trick-or-treating for elementary kids. The area we service is plagued by dirt roads and a lack of adequate lighting. We wanted to introduce something where the kids didn't have to miss out on Halloween because it wasn't safe, and where savvy businesses could take an opportunity to reach out to potential customers. In the pouring down rain we saw an even larger turn out than anticipated. Every business involved in our maiden voyage called it a resounding success.We've bartered deals and held special events with wineries, schools, farms, other restaurants and even a jail. As always, our focus was never to put money in our pocket. We wanted to provide a high-quality, affordable service and product to anybody who was interested. We've held many fundraisers in our building for various charities and school organizations, all at zero-profit to ourselves. The reward comes from the personal satisfaction of giving back, and the exposure to people that might not have tried us otherwise.