Kyle Feng Email & Phone Number

Los Angeles, Ca, Us

Culver City, California, Us

Mountain View, Californië, Us

Led research for 6 projects, planning and executing 25+ user research studies across multiple titles and endpoints (Controller, M&K, Mobile).Enabled 12 successful exec-level product reviews, supporting critical leadership decision-making for R&D and games in active development.Served as SME for foundational gameplay research. Co-led collection and analysis for 16 titles and highly speculative R&D projects across 1st and 2nd party publishing teams.Identified org-wide need to align diverse stakeholders' mental models and expectations for game genres and mechanics. Successfully advocated for exec-level buy-in to integrate foundational gameplay research into exec-level product review process for the SG&E portfolio.Conducted robust landscape analysis of 35 UI/UX control schemes for AAA games translated into mobile endpoints. Adopted as key source of truth for mobile gameplay UI/UX by Platform and Content teams across Stadia.

Redwood City, Ca, Us

In lieu of team coverage, took initiative to transition from Combat Balance Specialist to be the Lead Combat Designer. Led unit and map design with a focus on player enjoyment, retention, and competitive balance for C&C Rivals.Led balance team to foster a true, competitive environment for our players, drive complexity through player creativity and decision-making, and remain accessible for new players.Worked directly with the Creative Director to prototype and implement new meta-systems to drive high priority KPIs and satisfy player needs. Identified any pain points or areas of improvement in existing and upcoming features alongside the UI/UX designers. Supported re-design and exploration of different approaches.Guided artists and engineers to ensure the final product meets the vision of the design. Worked directly with QA teams to root out any game breaking bugs or exploits, set up team-wide playtests, and perform audits on upcoming features and developments.Helped design and implement various tournament formats for upcoming esport scenes to capture a playstyle that is unique to Rivals’ various nuances.

Coached a tournament team for Overwatch to two consecutive, national 1st place finishesOrganized practices, scheduled scrimmages, and lead teammates to national finals Performed analysis of team roster and professional play to improve competitive standing

Nicosia, Cy

Analyzed trends, data, to better optimize revenue while trying to make players happy. Created and presented reports to clearly demonstrate to other teams what the data suggests in terms of focus.Created several design docs to help improve UX and UI.

Coached a team of five players and competed in Collegiate Star League, Division 1 Organized practices, scheduled scrimmages, and trained players as a team and as individuals Dedicated time to study the competitive meta and observe professional level play to create strategies suitable for the team

Coached a tournament team for Heroes of the Storm to a 1st place finishSet up practices, provided feedback on practices, scrimmages, and matchesAnalyzed team compositions, patterns, and timings of opposing teams throughout the tournament

Designed and deployed online tutorials on efficient library use Performed routine maintenance and technical support for UC Berkeley Law students

Anaheim, California, Us

Interned at ZyXEL Communications Inc. as a Broadband Solutions Engineer.Major job functions included testing access points to ensure performance capabilities during typical consumer applications such as online gaming, network storage, hosting games (port forwarding), etc.