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My first company - Generated $25,000+ in sales for my Tea/Coffee + Apparel brands online, running part-time while in University. • Acquired a German Fitnesswear brand • Established German shipping and receiving point for processing returns and exchanges• Implemented advertising on Google, Facebook, Instagram and TikTok• Developed product roadmaps by conducting market research, competitor analysis, and writing marketing plans• Worked with supplier in China to fulfill orders, design packaging, and maintain quality controlFounded a food service and beverage business centered around authentic South-Asian Spiced Tea, better known as Masala Chai. Focused on developing a line of retail products and bringing them to market. • Built and launched several products by learning and navigating health/safety laws, logistics, material sourcing • Developed processes and workflows for efficient product assembly, ingredient ratio control and packaging • Worked with 6 suppliers and warehouses across GTA to source and purchase quality ingredients & materials• Designed effective visuals for the company including logos, ads, and social media posts

• Drove a 5% increase in Model X P2 vehicle quality by managing an improvement program for several vehicle parts. Conducted Root Cause Analysis to determine the causation of part defects on the manufacturing line, performed tests on reworked parts or adjusted processes to reduce failure rates, worked with Mechanical Design Engineers to ship updated part designs.• Collected meseaurement data on vehicle components and compared to CAD, GD&T Drawings, Meteorology Scans, and Supplier Data to pinpoint the origin of error• Shipped quality-improved parts on Model X by communicating with factory technicians, managers, Process Engineering, and assembly workers, to implement new assembly steps for changed parts to address quality issues. Managed & monitored issues from inception to closure.• Monitored Statistical dashboards on production vehicles to ensure vehicles are shipped within allowable deviations

• Acquired customers for Y-Combinator/VC-backed start-ups such as Paragon & PopSQL, by designing & implementing digital marketing strategies• Built a Salesforce Dashboard to visualize KPIs that fuel next quarter decisions on $30K/month in ad spend• Evaluated Google Data Studio/Analytics metrics such as CPL, CTR, CPC, to inform decisions on new marketing strategies and to update current ones • Assisted a client CEO with recruiting for C-Suite & Sr Engineering roles, managed postings + shortlist• Designed, wrote, and launched advertisements on platforms such as Google, FB, LinkedIn & Instagram• Designed and shipped landing page for pokerwithriske.com by understanding the needs of the client and following brand design guidelines, tools used: figma

• Designed sub-curriculum to facilitate discussion on clean energy, green engineering design, ethics etc.• Conducted 4 classes totaling 40+ students, giving weekly presentations, used excellent communications skills to explain course concepts & provide assignment evaluation and feedback with confidence

• Advised 400+ ecommerce businesses by working in a cross-functional team to root cause & solve problems regarding inventory, marketing, web design, apps & data associated with Shopify products• Gathered merchant feedback on software and proposed improvement opportunities to software developers • Won Most Innovative Product – At Shopify Hackathon - “The Business Experience” by building a Blossom, a fin-tech platform that allows eCommerce companies to go public. See http://bit.do/kylesportfolio

• Generated $2000+ in revenue by spearheading new events and selling merchandise, propelling us to meet yearly financial targets• Hosted events by leading a team of 15 people, planning profitable initiatives that align with EWB and its culture • Increased sponsorship by 50%, by securing a $1500 donation from Bumble and $1000 in product from Monster Energy

• Met and exceeded weekly sales targets by providing an excellent customer experience, which generated several referrals for the store • Curated the best options for cell phones and plans for each customer by understanding their needs and preferences• Provided technical support for cell phones and educated customers on the various carriers offerings (Rogers, Fido, Telus, Koodo)

• Increased council cash balance from $100 to $2000 by generating handsome profits • Raised $5000 for School Food/Clothing bank by running a carnival event, attended by 1000+ students• Led a council of 12 members to boost school spirit and strengthen the sense of community by hosting creative new events and improving on old ones• Worked with local politicians for community development • Created a new logo for school promotions, athletics and spirit wear This position taught me the value of leadership and public service while also fortifying my passion for helping people and creating impact. During my tenure, I obtained many skills such as public speaking, marketing, publication relations, and event planning while gaining experience with fund-raising, securing corporate sponsors, negotiation, and management.