Kyle Fillmore Email & Phone Number

Salt Lake City, Ut, Us

Richmond, Va, Us

Buffalo, New York, Us

Wilmington, North Carolina, Us

Directly responsible for all demand generation activities. Ran all SEM, paid social channels, and on-site and off-site SEOManaged Event Marketing, Content Marketing, and Website Teams (5 team members)Implemented 6Sense as ABM platform and developed ABM strategyBrought paid channels in house resulting in savings of 130k and an increase in inbound leads by 31%Audited and fixed the inbound lead process. Increased inbound to demo % by 25%Identified true TAM allowing us to cut the paid social budget by 35% while increasing inbound demo and pricing requests by 31%

Seattle, Washington, Us

Directly responsible for all SEM, Paid Social, ABM, content marketing, email, events, and website conversion optimization activitiesManaged Marketing and SDR functions (5 employees)Tested and adjusted to new ICP increasing 2nd meeting rate by 25%Brought paid channels in house resulting in savings of 70k and decrease in CPL by 22%Created new SDR processes and strategy leading to 25% increase in meeting conversions

San Jose, Ca, Us

Directly responsible for all SEM, Paid Social, and ABM demand generation activitiesResponsible for increasing marketing sourced revenue by 220% Decreased CPL by 370%Increased on-site demo requests by 55%Responsible for managing $5.5 million digital marketing budgetDecreased sales cycle length by 2 months with inbound digital leads

Salt Lake City, Utah, Us

• Primarily responsible for developing and increasing lead generation pipeline for leading third-party cyber risk solutions provider• Delivered and improved demand generation-related KPIs (marketing ROI, CPL, CPA, lead quality, lead-to-MQL conversion rates, and facilitated other funnel conversion rates)• Generated 325% increase in inbound leads year-over-year via digital advertising, content syndication, sponsored webinars, and industry events• Analyzed data to identify proper budget distribution, optimize marketing channels, and contribute to revenue• Delivered 3,500 net new leads, contributing to 168 MQLs, 77 qualified opportunities, and 15 new customers• Directed content syndication program, resulting in more than 1,500 inbound leads at 60% of our CPL goal• Managed all PPC channels, including Google, Bing, Facebook, and LinkedIn• Managed RiskRecon’s Hubspot instance and worked with inbound team on lead quality, volume, and velocity

La Jolla, California, Us

• Managed SpinGo’s four-person online marketing team• Created marketing content using Adobe Creative Suite• Created and managed marketing campaigns across all digital channels, including SEM, Social Media, and SEO• Created and managed all of SpinGo’s outbound communications (blogs, print, sales literature, and articles)• Managed and grew SpinGo’s social media channels including Facebook, Linkedin, Instagram, and Twitter• Responsible for developing and maintaining sales pipeline• Decreased SpinGo’s cost per conversion 487% from $47 to $8 per lead• Increased revenue directly tied to inbound leads by 46%

La Jolla, California, Us

San Jose, California, Us

• Developed, designed, and implemented joint marketing campaigns (outbound content, social media, email, online, and events) between Symantec and its Partners• Created white papers, blog content, and sales presentations for sales teams• Managed partner base of 500-plus Symantec partners• Created partner profiling program to identify key partners, enabling our team to find and utilize new Symantec partners and increase revenue