Worked with the launch team to outline, design and develop the Piñata Farms mobile app, the fastest and easiest way to create and share video memes.

Supported the Neighborhoods team by launching and growing programs designed to bring Ring hardware and software to community groups nationwide.Key Accomplishments- Launched Ring’s Community Partner Programs targeted at HOAs and community groups- Worked with the Neighborhoods team on technical integrations to support National Night Out events across the country- Defined and released software solutions to increase automation and streamline internal processes across the Neighborhoods team

Assisted the founding team on defining initial concepts for the Camera Experience Manager product while working with design/development teams to create AR experiences for brands and media companies.Key Accomplishments:- Worked with the Camera IQ team alongside the NBA to launch the ARKit-powered "NBA AR" experience for iOS 11- Worked with media companies to define and develop proof-of-concept AR applications- Helped define initial concepts for the Camera Experience Manager product

Founded in New Zealand in 2007, Seedling took the international toy world by storm, and became the go-to brand for stylish, quality products for children. 2014 marked the launch of U.S. operations, as well a merger with family-oriented startup P.S. XO, which brought together Seedling founder and CEO Phoebe Hayman with partners Kara Nortman and Soleil Moon Frye. 
Key Accomplishments:- Helped define initial concepts for Parker, an augmented reality physical/digital hybrid experience launching later in 2017.- Launched Littles, an augmented reality companion app (iOS and Android) for the company's spring 2017 product line.- Launched Maze (iOS and Android), Seedling's first digital/physical hybrid product, and the company's first virtual reality experience.- Launched Emoji Relay for iOS, a pass-and-play variation on the classic "Telephone" party game.- Launched Loop for iOS, a simple tool for creating, sharing and editing fun looping animations.- Launched Comic Studio, an iOS app that allows kids to create their own original comic stories.- Launched Scavenger Bingo, an iOS app (with Apple Watch support) that lets anyone easily create real-world scavenger hunts to play with friends and family.- Launched Grow, an iOS app (with Apple Watch support) that teaches responsibility by helping children grow their own real-world plants, then create and share animated time-lapses of their handiwork.- Post-merger, helped operate and transition the company's B2C e-commerce site to a full-time resource.

As an early employee and digital product lead, worked with co-founders Soleil Moon Frye and Kara Nortman to define and launch websites and mobile applications for the Moonfrye and P.S. XO brands.Key Accomplishments:- Launched the P.S. XO party planning app for iPhone and iPad, which was featured by Apple in their "Lifestyle" category.- Launched the P.S. XO responsive e-commerce website, allowing customers to easily browse and purchase party supplies from their favorite devices.- Launched the Moonfrye app for iOS and Android. Designed to inspire creativity in children, the app was featured by Apple in their "Photo & Video" category.- Launched the Moonfrye.com responsive website, featuring unique, simple and time-effective ways to get creative with your family.

Inspired by the “mobile first” movement and innovation in mobile development, took on product design, development and distribution for Ning’s first mobile product, expanding it from an iPhone-only application to an iPad, Android and web application as well. Key Accomplishments:- Defined, designed and oversaw the development of a new mobile product, from conceptualizing new features to implementing third-party integrations, including restaurant searches (powered by Yelp), photo editing (powered by Aviary), location sharing, improved YouTube support and streamlined social signup using Facebook, Twitter and Google.- Partnered with the band Dispatch on their summer 2011 tour to spread the word about Ning’s mobile product while supporting their Amplifying Education initiative.- Worked with a video production firm to define, cast, shoot and launch an official promotional video for the product.

Founded Ning’s first in-house design and development function for the highest-profile Ning Networks, while growing relationships and integrations with third-party application developers and companies to expand the functionality and uses of the Ning Platform. Key Accomplishments:- Directly managed a team of five designers and developers responsible for interfacing with and launching showcase clients on the Ning Platform, including Linkin Park, Tony Hawk, Soleil Moon Frye and others.- Supervised Ning's third-party integration efforts, which resulted in the launch of the Ning Apps directory (with 90+ partners) and the Ning Everywhere API. Partners included Mobile Roadie, Ustream, Seesmic, HootSuite, Aviary, WordPress, Box.net, Huddle and more. - Worked with video production crews in multiple cities to shoot, edit and distribute a "Ning Creator Stories" mini-documentary series, featuring interviews with Eve Ensler, Seth Godin, Chris Anderson of Wired and others.

Founded in 2004 by Marc Andreessen and Gina Bianchini, Ning was an early social software pioneer and one of the largest online platforms for social websites, with over 300,000 social networks and ~100 million active users. The company was acquired in December 2011 by Glam Media.I was recruited by Marc Andreessen and Gina Bianchini as a result of my early experimentation with Ning’s original programmable platform for social applications, and became one of the two Product Managers hired at Ning to define, design and develop what became Ning’s flagship product, “Your Own Social Network for Anything” in February 2007. Within days of its launch, Ning had doubled its number of social applications, registered users and engagement and went on to grow exponentially to web scale in less than a year. Key Accomplishments:- From December 2005 to February 2007 and the launch of Ning social networks, conducted user testing, focus group research, ongoing product experimentation and rolled out continual improvements to Ning’s original 26 simple social apps, from a marketplace to photo sharing, video sharing and tag clouds, in order to define product-market-fit for Ning. - Launched the precursor to Ning Networks in the fall of 2006 (“Bang Apps”) to validate market opportunity for “Your Own Social Network for Anything.”- Defined and designed key aspects of Ning Networks including photos, videos, discussions, blogs and theming that we launched in February 2007.- With the launch of Ning Networks in February 2007, drove new features requested by users including groups, events and expanded visual theming and customization. - Throughout it all, worked closely with CEO, CTO and a small team of developers to deliver and optimize new features.

Joined Yahoo!’s Movies and TV product team in June 2004 as the company expanded its Santa Monica presence and made Entertainment a strategic focus. Through this period, each of these properties became the #1 site in their respective categories, with over 15 million unique monthly users and 600 million monthly pageviews. At Yahoo!, I was responsible for maintaining and expanding content, product features and partnerships for Yahoo! Movies and Yahoo! TV.Key Accomplishments:- Worked with a team of engineers, designers and developers on the day-to-day operation and expansion of Yahoo!'s Movies and TV products.- Worked closely with Paramount on the co-branded Entertainment Tonight and INSIDER sub-properties.- Supervised online ad scheduling/implementation throughout Yahoo! Entertainment.

At FOX Broadcasting, I produced, designed, developed, wrote content and created supplemental video material for primetime web properties.Key Accomplishments:- Produced and contributed to numerous official show websites for properties including Arrested Development, Firefly, Andy Richter Controls the Universe, Greg the Bunny, Undeclared, John Doe and Banzai.- Performed celebrity interviews and supervised video production on behind-the-scenes web content pieces.- Supervised online ad creation for media buys on portals including Yahoo!, AOL and MSN.

At News Digital Media (a News Corporation digital content spinoff) I worked on a number of FOX primetime web properties, with a specific focus on The X-Files. News Digital was disbanded in summer 2001 as part of the dotcom collapse, and I then transitioned to FOX Broadcasting Company proper.Key Accomplishments:- Worked closely with Chris Carter’s Ten Thirteen Productions to maintain an official site consistent with their desires.- Co-produced numerous site initiatives (in close collaboration with third-party vendors) including The Episode Brain, The Mytharc Tracker and a 3D online role-playing game.- Regularly designed and launched custom Flash pieces to promote on-air events.