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– Led a cross-functional team focused on UGC and growth– Redesigned product hubs, resulting in 32% CTR growth and improvements to other key KPIs– Designed and implemented a new category taxonomy on over 5,000 products, which grew 2x in the first 30 days of use– Improved UX/UI of post flow, decreasing support issues by 28%– Collaborated with content team to develop a new user acquisition flow and drip email campaigns that improved new user retention

– Led product design and strategy across web, iOS, and Android– Bootstrapped a lean product team to over 600,000 registered users– Redesigned mobile applications for React Native with a focus on usability and user feedback. Featured in the App Store (2x)– Developed a programmatic SEO strategy that increased organic traffic by 60%, driving over 1 million monthly page views– Authored ~20% of total front-end codebase

• Increased global conversion rate by 23% — and over 50% on some key landing pages.• Worked with CEO to identify relevant KPIs and migrate company metrics to more accessible tracking with Metabase.• Redesigned a key quote flow that resulted in a 53% conversion increase

– Planned and implemented a web redesign + re-architecture, improving average page views by 35%– Established a new design system that simplified our front-end codebase and improved page load times by 3x– Designed a photo browsing experience that increased TOS by 25%

– Designed a B2B asset acquisition system responsible for over 7,000 photography and video jobs per month– Defined product strategy and roadmaps with executive team– Developed new UX to reduce errors in high-volume photo and video uploads for partners like UberEats and Yelp.

I was responsible for the UX and visual design of the web, iOS and Android applications for Bloodhound's event and lead management products. Worked closely with the CEO and Head of Engineering to map out product plans and strategy. Close collaboration with both front-end development and mobile development teams.

I worked on a range of interaction design projects with a great group of talented designers. Projects included information architecture, brand strategy, userflows, responsive prototypes, visual/mobile design, or interaction specs.

- Responsible for the creation and management of departmental websites within the campus CMS- site architecture review and content organization- part of a team focusing on the redesign of departmental home pages- design and coding of templated home pages for the campus CMS- mockups for new layouts based on results of user research-work on the mobile optimization of UCSD's web properties

• Extensive marketing and competitive research• Management and creation of social media resources for Triathlete Magazine• Graphic design for electronic and print materials• Direct involvement with marketing and project development of a new venture-backed startup• Website critique and design mockups• Placed in a variety of leadership roles, including managing interns