Kyle Gellatly Email & Phone Number

Saint Thomas, On, Ca

London, Ontario, Canada

St Thomas, Ontario, Canada

Empowering local SMBs to thrive in the digital landscape through affordable, results-driven marketing strategies that foster growth, trust, and long-lasting business relationships.

Kitchener, Ontario, Canada

As a Digital Marketing Manager, I led numerous internal and external teams that improved client branding, visibility, engagement and conversions/results. This was done predominantly through major website builds and multi-channel campaigns.* Drove PPC Success: Spearheaded Google Ads and social advertising campaigns that increased client lead generation by 767% and conversion rate by 1,800%.* Boosted SEO & CRO: Conducted comprehensive SEO audits and CRO strategies that improved client organic search rankings by 78% and organic leads by 171%.* Executed High-Impact Email Marketing: Launched targeted email campaigns that achieved open rates of 41.1% and click-through rates of 10.3%, and boosted email traffic 186% YoY.* Fostered Strong Client Relationships: Collaborated closely with account representatives and clients, developing insightful performance reports and ensuring alignment with client goals, which maintained high satisfaction and retention rates.* Mentored and Trained Teams: Trained and supported new team members on digital processes and best practices, fostering a collaborative and high-performing team environment.* Enhanced user engagement through strategic content updates, SEO, email, social and paid ad campaigns.* Leveraged data-driven insights from GA4 to optimize campaign performance and guide strategic decisions.* Enriched user experience and the customer journey through numerous full website redesign projects, where I led internal teams and ensured the projects stayed on scope and budget, and were delivered with high client satisfaction.

St Thomas, Ontario, Canada

As Director of Digital Marketing, I drove visibility, conversions and ROI across multiple platforms, led omni-channel campaigns, and launched results-driven websites from the ground up. My efforts enhanced client e-commerce sales, optimized performance through data analysis, and strengthened team culture and client relationships.* Directed a high-impact digital team and orchestrated over $500k in ad spend across Google, Bing, LinkedIn, Facebook, and AdRoll, driving significant growth in e-commerce sales and lead generation for clients.* Harnessed data-driven insights from Google Analytics to make strategic decisions, ensure accountability, and optimize campaign performance.* Spearheaded omni-channel marketing campaigns, including paid ads, email, social media, and on-site optimizations, to enhance client engagement and conversion rates.* Energized the team with a company retreat, enhancing organizational culture and skill development, resulting in improved team performance.* Presented actionable insights and performance reports to clients in regular meetings, ensuring projects met deadlines and exceeded expectations.* Engineered and launched multiple websites, handling all technical aspects, including DNS setup and email authentication, to deliver high-quality digital experiences.* Designed compelling marketing assets using Photoshop and Canva, boosting brand visibility and campaign effectiveness.

North America

As a Digital Marketing Manager, I spearheaded impactful e-commerce, and lead generation campaigns, delivering strong ROI through data-driven insights and optimization. I managed global production teams and built strong client relationships, ensuring high retention and successful project outcomes.* Executed high-impact e-commerce and lead generation campaigns on Google and Bing Ads, driving significant growth for clients across North America.* Delivered data-driven insights through comprehensive monthly performance reports and ROI-focused discussions, enhancing client strategies.* Oversaw and streamlined daily production from overseas teams using PM software, ensuring timely project delivery despite time zone challenges.* Led client-facing production calls and built robust relationships, resulting in a high client retention rate and sustained business growth.* Implemented effective SEO strategies, optimizing website and blog content based on high-volume keyword research to boost organic search visibility.

Kitchener, Canada Area

As an Associate Paid Campaign Lead, I drove digital marketing success for a large franchise network by managing and optimizing multi-channel campaigns, developing growth strategies, and delivering data-driven insights. My efforts significantly increased traffic, conversions, and franchise sales across North America.I was restructured out of this role due to lack of work when COVID struck.* Led digital marketing initiatives for a North American franchise, managing Google Ads and Facebook campaigns for 30+ locations, driving substantial traffic and conversions.* Developed and executed a strategic growth plan to enhance traffic, conversions, and franchise sales across all locations.* Optimized ad performance with targeted Search, Remarketing, Display, and SMART Display campaigns on Google Ads, and Audience-targeted campaigns on Facebook.* Designed and tested high-impact landing pages in Unbounce, utilizing split-testing to maximize campaign effectiveness.* Produced and presented actionable insights through detailed monthly performance reports in Google Data Studio, enhancing franchise owner engagement and decision-making.

Milton, On

As a Senior PPC Specialist, I delivered high ROI lead results to over 30 paid ad accounts that I managed and optimized. Here I implemented CRO strategies, and delivered insightful performance reports based on user behaviour data. I also created engaging internal content and mentored staff, both of which drove growth.* Managed and optimized 30+ paid ad accounts across Google, Bing, and Facebook for diverse SMB clients, driving impactful results in the GTA.* Developed and implemented data-driven CRO strategies to enhance website performance and user conversion rates.* Delivered actionable insights through comprehensive monthly performance reports and in-person client reviews, improving campaign outcomes.* Produced and circulated a highly engaging bi-weekly internal blog on digital marketing trends, enhancing team knowledge and industry awareness.* Created compelling content for email blasts and social media posts, boosting client engagement and campaign effectiveness.

Milton, On

As a Digital Marketing Account Manager, I was the main point-of-contact (POC) for numerous client accounts. My priorities were client support, and to ensure marketing initiatives were executed and delivered on-time and up to the clients standards. I also enhanced client email campaigns through newsletter creation and list clean up.* Working closely with a handful of professional clients, where I manage the maintenance of current websites and services. * I also manage the process of developing new websites/re-designs and their services, ensuring that the client's passion's and offerings are best represented.* Solely responsible for managing a large client's entire Brand offerings. From PPC, Email, CRM, Lead Gen and more.

Mississauga, On

As a Senior PPC Analyst, I managed high-budget PPC campaigns and drove significant growth in online bookings and conversion rates. My expertise in developing dynamic campaigns and utilizing advanced tools resulted in outstanding performance across global travel accounts.I was restructured out of the role after a large company shift in services.* Oversaw and optimized large-scale PPC campaigns on AdWords and Bing for major travel industry accounts, managing over $4M in annual ad spend for Red Label Vacations and its subsidiaries.* Drove exceptional growth by increasing online bookings by 185%, reducing cost per conversion by 41%, and boosting conversion rates by 73% while maintaining similar average CPCs.* Developed and executed high-impact dynamic campaigns across key travel verticals (Vacations, Flights, Hotels, Car Rentals, Cruises), targeting global locations for maximum reach.* Utilized Adobe Optimizer to build and refine campaigns, enhancing performance and driving significant bookings across multiple travel platforms.* Conducted in-depth user behavior analysis and A/B testing to continuously improve ad effectiveness, ensuring optimal appeal to target audiences.

Milton, Ontario

As a PPC Specialist, I managed diverse client accounts and executed data-driven strategies across multiple ad platforms. My focus on ROI and detailed analytics drove significant client growth and optimized advertising performance.* Managed all PPC accounts for WSI Milton clients, including Google AdWords, Bing Ads, AdRoll, and Twitter Ads, to drive targeted traffic and conversions.* Executed data-driven PPC strategies focused on maximizing ROI, enhancing client growth and achieving significant advertising results.* Conducted in-depth analysis and reporting using Google Analytics, providing actionable insights to optimize campaign performance and client strategies.* Implemented comprehensive PPC management to ensure effective ad spend allocation and high-performance outcomes across multiple platforms.* Specialized in ROI-focused advertising to boost conversions and support client growth through strategic campaign management and optimization.

London, On

As a PPC Specialist, I led and optimized comprehensive multi-platform ad campaigns, developed data feeds for enhanced visibility, and implemented tracking strategies to provide actionable insights and drive client success.* Managed and optimized multi-platform PPC campaigns across Google AdWords, Bing Ads, AdRoll, Twitter Ads, and Facebook Ads to drive client success and performance.* Developed and utilized data feeds in Google Merchant Center for effective Google AdWords PLA campaigns, enhancing product visibility and ad effectiveness.* Implemented and managed tracking codes in Google Tag Manager, and performed in-depth analysis and goal monitoring in Google Analytics to ensure accurate data and campaign insights.

London, Canada Area

In this role, I drove business growth by acquiring new clients and talent, executed impactful SEO strategies for significant organic growth, and optimized Google search ads to boost performance.* Acquired new business and talent through targeted business development outreach, expanding opportunities and driving growth.* Executed comprehensive SEO strategies, including on-page, off-page, and website audits, resulting in substantial organic growth.* Set up, managed, and optimized Google search ads to enhance campaign performance and achieve marketing objectives.

Business Administrative Marketing, 3.99 Gpa

Activities and Societies: OCMC (Ontario Colleges Marketing Competition) in November 2008 in Niagara Falls.I passed my Google Advertising.

Business Marketing, 4.02 Gpa

This was a two-year program, and I completed it in four consecutive semesters, which is why it appears I wasn't in school as long as I.