Kyle Getz Email & Phone Number

Seattle, Washington, United States

Seattle, WA

• Founded profitable, award-nominated media company with a podcast in the top 5% based on downloads.
• Hit 3.5 million total downloads through marketing via social media, organic & paid search, and display.
• Developed and executed on content production plan, including podcast, video, and social media content.
• Earned mentions from Oprah Magazine, Buzzfeed, Esquire, and influencers with over 1MM followers.
• Develop strategic and financial growth plan, including developing advertising media kit.
• Coordinate promotional product advertising, including both placing Gayish ads in other podcasts and apps, and incorporating product plugs into Gayish.

Seattle, Washington, United States

Seattle, Washington, United States

• Wrote, edited, and published content for world events and trending queries, such as Covid-19 and Russia-Ukraine conflict, shown on millions of SERPs (Search Engine Results Pages) each month.
• Maximized site engagement by optimizing CTR (click-through-rate) performance of content & features.

Seattle, WA

• Developed organic marketing strategy for 30 clients to grow traffic and conversions with engaging content.
• Increased conversion performance of eCommerce site by 10% through product-line optimization efforts.
• Performed technical audit of websites to identify SEO technical issues and recommend improvements
• Trained clients on SEO basics, including technical- and content-driven best practices to maximize organic website visibility and performance.

Seattle, WA

• Prioritized advertising product requests for $130MM/yr. dealer and dealer group advertising business by analyzing client spend and cancellation data, opportunity projections, and financial performance.
• Created new CDK Facebook advertising solution by developing action plan for product, account, and support teams, which lead to retention of a $1MM/year at-risk account and a new line of business
• Grew revenue for $500k/yr. account by developing short- and long-term product solution for complex client challenge.
• Coordinated with product team to ensure successful engineering project completion.
• Persistent analysis and coordination with product team led to resolution of 5+ year old bug, resolving reporting inconsistencies of up to 20% to 0%.

Seattle, WA

• Developed cohesive digital advertising strategy for top CDK clients through analysis and synthesis of PPC search, display, mobile, social, contextual, and retargeting channels.
• First at company to secure on-going commitments for pre-roll video, in-app display, and digital audio advertising.
• Coordinated with clients, traditional agency, and internal teams to develop annual marketing plans.
• Combined industry research and strategic thinking to propose annual advertising plan, resulting in 300% YoY increase in revenue for luxury dealer group client.
• Analyzed historical advertising campaign performance and created an advertising strategy, which lead to client buy-in for a $4MM multi-channel program which contributed to the strongest performing month in OEM's.
• Oversaw 3 analysts, including establishing KPI goals, managing project prioritization, creating new-hire training plan, removing roadblocks to ensure success, and career development.

• Connected advertisers with dynamic in-game advertising opportunities within Xbox and PC by developing strategic media plans, creating campaigns, and tracking performance against goals
• Managed display campaigns that included branding (ex: impressions, video) and direct response (ex: text-in, social media) components
• Created and negotiated media plans and insertion orders with clients and agencies, including pricing (CPM), schedule, and value-add deals to ensure quality and legal compliance
• Served as project manager by coordinating creative, operations, marketing, vendor, and finance teams to ensure 100% delivery on all campaigns
• Created first training documents for team to capture best practices and teach new team members

• Managed 6 pay per click (PPC) search clients generating $4MM/year in adCenter revenue
• Experience managing clients within a variety of verticals, such as retail, technology, health, and lifestyle
• Implemented campaigns utilizing new advertising mediums, including mobile search and Bing Cashback, which exceeded client’s ROI target by 171% and 131%, respectively
• Wrote blog posts for the Microsoft adCenter Community on advanced search advertising topics
• Developed, implemented, and analyzed solutions to improve search engine marketing (SEM) performance through keyword expansions, ad copy improvements, and bid updates
• Collaborated with engineering team, product manager, agency, and account team to ensure client satisfaction

• Supported team responsible for $16MM/year of adCenter revenue
• Developed tool to reduce time spent submitting new keywords by 20%
• Established best practices for client communications within premium advertising group
• Forecasted annual client revenue

Liberal Arts, Spanish

Business Honors, Marketing, Business

Activities and Societies: • Senate of College Councils (Communications Director) • Honors Business Association (President) • GLBTQA.