Versatile branding and digital marketing strategist with a record of achievement developing and directing strategic marketing initiatives in dynamic environments to include business co-ownership, start-ups, nonprofits and SMBs. Intuitive, creative marketing leader with acute business acumen with deep expertise in branding; integrated marketing solutions; digital marketing; lead generation; and excel at aligning core business, revenue, and growth goals to enhance KPIs.Areas of Expertise:• Strategic Marketing Plans • Digital: Social Media / PPC / Email Marketing • Market Research Studies (Design & Launch)• Branding & Brand Development• Website Development: UX, CMS & Google Analytics• National Marketing & Ad Campaigns • Content Development • CRM & Project Direction/SaaS tools• Creative Direction / Creative Briefs• Print / Video Production / Traditional Advertising • Public Relations Strategy• Budget & Financial Management• Marketing Agency & Consultant Management• Vendor Management
Listed skills include Integrated Marketing, Marketing Communications, Brand Development, Advertising, and 19 others.