Developed and launched SHOESTRING DIGITAL the digital marketing division of The Shoestring Agency dedicated to providing full-service digital marketing solutions for nonprofits & good causes. Designed and launched our digital marketing suite of services and pricing models and built a team of experts in digital creative, SEO, Google Ads, PPC, social media campaign development, video production, web design and more.Deliver my direct expertise in digital marketing strategy, Google Ads, social media campaign management and creative direction.Direct the division’s lead generation through digital marketing and business development efforts to include sales pitches and developing appealing service proposals.Ensure we optimize results for client goals for building brand awareness and growing capacity.Lead SaaS project management software solutions to manage project management efforts. Manage the general operations, including finance, legal vendor management and quality control.

Orchestrate all bottom-line factors, including our vision, long-range strategic planning, agency service management, client lead generation, and quality control to ensure quality and value of services for our clients. Direct and generate digital marketing lead generation, support proposal development and design service pricing models. Manage business operations, agency P/L, develop short- and long-range financial goals, budgeting (agency and clients), and resolve a wide array of challenging problem solving for our operations and the company’s performance and results.Developed and launched agency’s first digital marketing service to meet today’s highly coveted digital needs for our client base which expanded the agency’s revenue streams. Spearhead agency’s lead generation and client acquisition through my direct efforts in digital marketing strategies and campaigns to include social media, SEO and paid search.

Directed the marketing department to include product development, brand management, sales support, and marketing plans. Led strategic marketing initiatives to include a rebranding of World Harbors and the development of a new BBQ sauce CPG product line accepted in 85% of U.S. supermarket chains, including Target and Walmart, earning a 7-figure annual sales milestone at launch. Capital funding was raised to launch nationwide and successfully accepted in 85% of national supermarkets and retailers. Streamlined the development and launch of a national advertising campaign to introduce the BBQ product to both consumers and trade.