Kyle Guo Email & Phone Number

The Young Professionals Programme is a UN initiative to recruit talented and qualified professionals starting a career as an international civil servant. I am qualified to sit in the YPP Economic Affair. Once becoming a successful candidate, I will be added to the UN Roster waiting for the vacant P2 position related to the Political, Peace, Human Rights, and Economic Affair.

Guangzhou, Guangdong, China

Happy Tennis is a tennis-focused platform aiming to help tennis amateurs to look for their best-fit tennis partners.1.Business model generationPerformed measurable business insight and conducted market research for consumer-profiling analysis to develop tactic business model. Since its establishment, it has successfully held 200+ events.2.Brand developmentDeveloped the brand proposition and value, including trademark design, registration, and campaigns. Explored effective brand communication for media and live events, leading up to 35% conversion rates.3.CRM set-upLeading the team to deliver CRM solutions. Established and maintained the users’ database, with the active members’ numbers reaching 300+. Developed new users’ acquisition program and triggered the lapsed users by the real-time data evaluated, to drive the consume loyalty with a 40% repurchase rate. 4.Community/Group EngagementCultivated and maintained a strong relationship with users within communities through social media updates. Co-worked with another brands in synergy to drive anticipation and engagement. Improved the consumer lifetime values by providing timely tailor-made solutions before and after sales.

Guangzhou

• Established and maintained a relationship with the second-largest key account, Pousheng (PS) in Greater China by regular visits, providing competitor analysis and strategic, resulting in 100% scale and comparable growth.• Took responsibility to forge PS as the market leader in sportswear retailer by developing megastores with +1M monthly sales in key trade zones, contributing 50% of total business in NIKE in southern China, and achieving 100% of target.• Forecasted and planned the depth and assortment for the future OTB (Open to Buy) every three months to sell in NIKE seasonal order to PS, which helped our key strategy account to attack the market with detailed business plan and innovative assortment, leading to 65% above sell-through every season. • Selected the right stores' location with high traffic and targeted consumer, mapping with the consistent stores' segmentation, to elevate the shopping experience. • Directed the Load in and Fill in before season kicking off to ensure the product allocation execution plan, resulting in the healthy inventory.• Initiated the localization for NIKE centralization strategy including, assortment, door process, account operations

Shang Hai (Hq In Greater China)

• Delivered the planning and periodical forecast for future seasonal production collection by the competitor analysis and consumer insight.• Used Tableau to launch the first visualized sales analysis tools among the Greater China sales Team. • Delivered a timely suggestion and adjustment by identifying the risk and opportunities with weekly reviewing sales data.• Provided the category regular sales reporting of overall Greater China Marketplace and future sales trend together with consumer behavior research.

Guang Zhou

• Planned and adjusted the depth and width for each key store to fit the strategy according to the historical sales trend of key accounts. • Maintained a healthy inventory level based on the sell-through and sell-in forecast.• Processed regular sales report for south region sales team and sales tool development with Tableau and efficiency database processing with Microsoft Access.

Guangzhou (Hq)

• Drove financial and seasonal product planning and analytics for Watsons Greater China delivering sales growth.• Coordinated and designed flow of product for over 1000 National Department Stores• Agency management: to work with the creative agency for the DM design and production for the new season product launched. • Ensure cross-functional alignment and execution of key monthly sales launched.

Master Of Science - Ms, Management And Corperate Sustainability, Distinction

Achievement in studies: • Achieved equivalent Distinction Grade for the Master Programme • Awarded university bursary to Cranfield School.

Bachelor Of Business Administration (B.B.A.), International Trade