Kyle Hanxiao Li Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

Greater Los Angeles Area

- Forged lasting partnerships with local businesses as the preferred promotional media provider, increasing FY'22 revenue by 60%- Co-Produced and translated subtitles for a Chengdu Food Documentary, garnering 275,000+ views on YouTube- Published an original song on Spotify, Apple Music and NetEase Music as a verified artist with 10,400+ streams in total- Wrote, produced, and co-directed a 30-minute short film, and composed 2 original songs for its soundtrack

New York, United States

- Developed and oversaw product strategies for Repechage’s Q3 skincare lineup via product portfolio analysis and cost structure analysis, increasing e-commerce sales- Optimized go-to-market influencer marketing strategy for major lifestyle accounts via target audience portrait and sentiment analysis, sourcing influencers, and quantifying campaign efforts- Spearheaded localization of foreign brands’ (German and French) marketing campaigns, researching and connecting media assets to create multicultural, brand-aligned storytelling content to penetrate target markets and establish brand identity

Los Angeles Metropolitan Area

• Directly managed and supported 30+ influencer activations across 3+ time zones via copywriting, managing timelines, scouting influencers & negotiating rates, coordinating with outside vendors (paid media, PR, key art, etc.), providing white-glove client services, creating & monitoring influencer content (YT, IG, Twitch, Twitter, TikTok, etc.), leading cross-functional teams, running market analyses, analyzing performance data, generating reports, translating documents, etc.• Designed brand strategies and creative briefs for integrated marketing campaigns (influencer, PR, paid media, UGC, OOH, etc.) and ideated creative campaign deliverables for clients, including Tencent, Bytedance, miHoYo, Xiaomi, etc.• Organized a company-wide online workshop on working with gaming influencers for ~500 Tencent employees, researching and creating the 3-hour presentation, ensuring quality translations for the Chinese audience, and facilitating communication between expert panelists and Tencent representatives on behalf of BENlabs HQ• Ran the official BENlabs China WeChat account and published biweekly newsletters with quality BENlabs case studies and industry insights, increasing average engagement and views by 100%+• Managed the chronological arrangement of proposals from the past 4 years into a streamlined deck pipeline for the APAC client services team and presented noteworthy cases to the global client services team, eliminating organizational silos

New Brunswick, New Jersey, United States

▪ Selected from 1,400 applicants to provide comprehensive technical support and troubleshooting for computer lab patrons ▪ Coordinated communication between patrons and OIT Help Desk as a Dispatch Consultant both remotely and on-site▪ Delivered on-site network troubleshooting during move-in week to 1,200+ incoming students each year

Chengdu, Sichuan, China

▪ Analyzed financial statements of 5 major real-estate companies in the Asia-Pacific area to assign risk rating used in decision-making processes to produce business contracts▪ Visited 6 business partners’ properties for sale with the retail banking team and introduced available mortgage loan services to patrons, which, in total, accounted for $1,428,500 in loan portfolios for the bank▪ Ran background check for 30+ loan applicants, providing due diligence to mitigate potential risks for team▪ Provided daily administrative, logistical, and creative support for senior managers, greatly enhancing organizational workflow

Totowa, Nj

▪ Communicated with local colleges, government departments, and organizations regarding the visit of 3 Chinese government delegations, which, in total, generated $500,000+ of revenue for the company.▪ Translated several thank you letters written by Chinese government leaders into English.▪ Conducted market research for China-US governmental delegation trips to discover potential business opportunities.

Chengdu, Sichuan, China

▪ Communicated with a dozen parents and generated weekly reports on 3 students’ performance at school▪ Customized study plans and devised lecture slides presented to over 200 students across two different campuses▪ Tutored 3 students once a week on English reading, listening, speaking and writing▪ Worked closely with English teachers during TOEFL & SAT classes and evaluated students’ work

Chengdu, Sichuan, China

▪ Coordinated communication between clients and business partners and maintained close relationships ▪ Designed 3 projects introducing Chinese acrobatic groups of 500 performers to perform in the US▪ Designed, translated and published newsletters in both Chinese and English and posted on company’s website ▪ Cleared outdated information on company’s social media and boosted social media presence by 25%

Master'S Degree, Communication And Media Studies, 4.0/4.0

Bachelor'S Degree, Accounting, Summa Cum Laude

High School, 3.97/4.00