Kyle Hendren, Pcm, Cdmp Email & Phone Number

Raleigh, Nc, Us

KH Marketing is a freelance/project-based, digital marketing consultancy based in the Raleigh, North Carolina-area. Specializing in brand strategy, digital marketing, content creation, and analysis to boost SEO and help small businesses stand out online and attract new customers. Focus is on small to mid-size businesses in home services, manufacturing, and retail/e-commerce.

San Diego, California, Us

OneScreen, based in San Diego, CA, is a comprehensive EdTech and collaboration software provider known for their customized interactive whiteboards/touchscreens, video walls, security and AI applications for education (K-12 & Higher Ed) and business customers. >> Developed to- and through-channel marketing (TCM) strategies, programs and communications to drive revenue growth and increase market share with key partners. >> Worked closely with cross-functional national and international teams, including product management, marketing and sales to align channel strategies with overall business goals and objectives.>> Created, managed and hosted a channel webinar series including episode concept, script writing, production, promotion and follow up analytics utilizing Zoom and new CRM (HubSpot) system. >> Managed all aspects of exhibiting at national trade shows (pre-show, at-show, and post-show) and supported the field sales team for individual local/regional events.>> Developed and deployed a new Certified Training program to the channel for the new Touchscreen T7 model. Key elements included sales presentation, demo script, a series of how-to demo videos, final quiz and completion certificate hosted on a new training platform.>> Launched new products and services to the channel including AI-powered QuizWiz, OneScreen OPS with Android, a revamped Video Wall lineup, Touchscreen Mobile Cart and EDLA-certified Touchscreen T7.

Milan, Italy, It

Responsible for Marketing and Product Management for global elevator segment within Prysmian Group (Milan, Italy). Serving on the business unit management team, provided strategic marketing direction for product planning and communications, executed yearly integrated marketing plans and helped define and develop product brands for international distribution of manufactured and third-party elevator components.

Cary, Nc, Us

Ply Gem Windows is a window manufacturer selling new construction and replacement windows and doors through distribution and dealers nationwide. A business unit of $1.3B building products manufacturer, Ply Gem, headquartered in Cary, North Carolina. (Parent company renamed to Cornerstone Building Brands in 2019)>> Identify, develop and implement marketing programs that deliver sales growth>> Plan and execute customer promotions and rebate programs>> Manage and direct annual co-op funds that help distributors engage key industry professionals and grow market share>> Key contributor to annual marketing plan; identifying key programs that drive business value

Chicago, Il, Us

Komatsu dealership with 7 branch locations (at the time) in Nevada, Utah and Wyoming. Headquartered in Salt Lake City, Utah. Komatsu Equipment offers a broad range of construction, utility and mining equipment for sale, including both new and used sales as well as rentals. (Renamed Komatsu in 2020, at KomatsuStores.com)>> Develop annual marketing plan to increase awareness and grow business for parts and service sales>> Analyze market research including market share and customer satisfaction>> Redesigned web site to increase user interaction and distribute used equipment online>> Perform Web site development, writing, maintenance and statistical analysis>> Plan and direct sales events, tradeshows/expos and corporate events>> Directed public relations efforts; writing, editing and pitching stories to key editors>> Development of lead programs managed with Microsoft CRM (email, direct mail, online)>> List management, segmentation and maintenance>> Create reports, articles, presentations and stories for management

Salt Lake City, Ut, Us

A $75M window company with over 300 dealers, operating nationally and internationally. Headquartered in Salt Lake City, Utah.>> Developed annual marketing plan and strategy for business growth and market penetration>> Developed and managed annual marketing budget>> Created and delivered product training to sales and distribution network>> Documented product development process>> Introduced new products to the market: Artisan Series, Serenity Series, Studio Series, SentryLock, Renaissance Series pocket window, SuperCapSR color technology, and triple glazed IGs>> Created Windows 101 strategy for consumer education>> Performed Web site development, maintenance and statistical analysis>> Created competitive database for product development purposes>> Directed public relations efforts; writing, editing and pitching stories to key editors

Portland, Oregon, Us

The Regence Group is comprised of BlueCross BlueShield of Utah, BlueCross BlueShield of Oregon, BlueShield of Idaho, BlueShield of Washington and Asuris Northwest Health.Introduced new products to the market that included Medicare Advantage, Medicare Part D, HSAs and Wellness programs.

New York, Ny, Us

Integrated marketing communications agency. Formerly Martha Felt Group, USWeb/CKS, marchFIRST, boede&partners and McCann Erickson.Notable clients included: McAfee Security (anti-virus software), ConvergeNET / DELL (data storage), Microsoft, Zevex Medical (medical device mfg), Talarian / TIBCO (middleware), Utah Foster Care Foundation, ClearOne (conferencing equipment), CyberSource (payment processing).

Small boutique advertising agency.Clients included: Hoyt USA (archery mfg), Powder River (livestock handling equipment), Apache Gold Hotel Casino Resort (hospitality), Utah Medical (medical device mfg), and Pinnacle Multimedia (software).

Small boutique advertising agency.Clients included: Centers for Alcohol and Drug Abuse, Wendy's Old Fashioned Hamburgers, Rockwell Transportation and RE/Max Realtors.