Kyle Herbst

Kyle Herbst Email and Phone Number

Senior Director, Data + Marketing Automation @ Mod Op
Austin, TX, US
Kyle Herbst's Location
Dallas-Fort Worth Metroplex, United States, United States
About Kyle Herbst

Kyle Herbst is a Senior Director, Data + Marketing Automation at Mod Op. He possess expertise in leadership, adobe creative suite, copywriting, creative conception, strategic planning and 20 more skills. He is proficient in Spanish. Colleagues describe him as "I had the pleasure of having Kyle as my Business Development representative for a year. He was very diligent in his approach in reaching out to key stakeholders within his account list. He was successful in using strategic marketing in his outreach and has a great sense of creativity that separates him from others. He is a hard worker and is always willing to go the extra mile for his team. I look forward to following his success.", "Kyle is an amazing resource to have around. He is a conceptual thinker, has a creative eye and has just about every skill you need for content creation, including photoshop skills, animation, art direction—all with a great mind for strategy. It's the kind of skillset everyone needs to compete in the age of content.", and "Kyle worked on special projects with me dealing with Large Enterprise campaign tactics. Kyle worked diligently and independently, but was not shy to ask questions. He was a pleasure to work with and will be an asset to any team!"

Kyle Herbst's Current Company Details
Mod Op

Mod Op

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Senior Director, Data + Marketing Automation
Austin, TX, US
Kyle Herbst Work Experience Details
  • Mod Op
    Senior Director, Data + Marketing Automation
    Mod Op
    Austin, Tx, Us
  • Ascend Marketing
    Digital Experience + Campaign Management Group Lead, Senior Marketing Technology Manager
    Ascend Marketing Oct 2018 - Present
    Grapevine, Texas, Us
    Leading digital transformations for major B2B and B2C clients utilizing Adobe Marketo Engage, Salesforce Marketing Cloud, Pardot, Adobe Campaign, HubSpot, and iContactActively constructing automated email workflows for demand generation, acquisition and retention campaigns using list segmentation best practices, automated nurture streams, personalization, and A/B, champion/challenger testingOrchestrating full-stack multi-channel marketing programs through customer journey mapping, content auditing, database/CRM hygiene enhancement, UTM and pixel tracking, competitive analysis, positioning and buyer persona development, and lead generation architectureLeading development, optimization, and deployment of responsive WordPress websites utilizing UX best practices with complex marketing automation and analytics integrationsOverseeing SEO optimization, strategy, and reporting utilizing Google My Business, Google Analytics, backlink development, and local SEO enhancementActively managing growth accounts, leading business development efforts, and responsible for strategic technology partner and vendor relationship managementExperience in Adobe Marketo Engage, Adobe Experience Manager, Adobe Campaign, HubSpot, iContact, Salesforce Marketing Cloud, Pardot, WordPress (WPBakery, Visual Composer, Elementor), HTML/CSS, Yoast SEO, Google Analytics, Google My Business, Google AdWords, HootSuite, Facebook/LinkedIn Analytics, DiscoverOrg database, LinkedIn Sales Navigator, Excel, Adobe Creative Suite
  • Imagearb
    Technology Lead
    Imagearb Jun 2019 - Present
    Dallas, Texas, Us
  • Oracle
    Team Lead, Smb Core Technology Consultant
    Oracle Jun 2017 - Oct 2018
    Austin, Texas, Us
    Managed active and dormant install accounts in Illinois, Indiana, Minnesota, Missouri, Ohio, Ontario, and WisconsinLed Oracle Cloud trial pilot lead generation program for < $200 million core technology and cloud infrastructure accountsOversaw complex CRM, ERP, BI integrations and "lift and shift" migrations to Oracle Cloud Infrastructure115% average FY18 attainment, 190% Q4FY18 attainmentTrained team of 10 core technology business development consultantsEloqua targeting, LinkedIn social selling and demand generation practices implemented organization-wideAwarded highest Oracle technology product training examination score
  • Nokia
    Global Enterprise Campaign Strategy And Execution Co-Op
    Nokia Aug 2016 - Jan 2017
    Espoo, Southern Finland, Fi
    Managed global marketing campaigns for service provider, public sector, enterprise, transportation, and energy segmentsCoordinated global IoT campaigns and vendor relationships/deliverables for Nokia Networks websitesGenerated and adjusted complex Marketo nurture streamsTracked SEM and PPC campaign performance through Google AdWords
  • Willow St. Agency
    Digital Strategist, Creative
    Willow St. Agency May 2015 - Aug 2016
    Dallas, Tx, Us
    Held lead strategic and design roles for Thomson Reuters, Universal Studios, Uniden, Petmate, Dallas ISD, The City of Southlake, The National Ovarian Cancer Coalition, Zaycon Fresh Foods, i2r, Valeta, TruConnect, Whitmore, Sage Telecom, LaWorldDeveloped and led comprehensive social strategy refresh for Uniden, increasing followers by 120% and engagement by over 300% in four monthsCreated animation, package design, video, long and short-form copy, WordPress websites and digital design assetsOrganized comprehensive client content calendars and tracked metrics via Facebook Analytics and HootSuiteWorked extensively in Photoshop, Premiere, After Effects, Illustrator, Final Cut Pro, WordPress, and Google Analytics
  • Austin Pets Alive!
    Digital Marketing Specialist
    Austin Pets Alive! Jan 2013 - Jan 2014
    Austin, Tx, Us
    Managed team of 15 writers and digital content producersOrganized CRM system, web analytics, and digital content calendarIncreased website traffic by 48%, helped over 1000 dogs become adopted

Kyle Herbst Skills

Leadership Adobe Creative Suite Copywriting Creative Conception Strategic Planning Creative Writing People Skills Mentoring Event Planning Team Building Photoshop High Pressure Situations Social Media Marketing Advertising Time Management Microsoft Office Public Speaking Social Networking Microsoft Excel Microsoft Word Powerpoint Logo Design Fundraising Community Service

Kyle Herbst Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Plan Ii Honors

Frequently Asked Questions about Kyle Herbst

What company does Kyle Herbst work for?

Kyle Herbst works for Mod Op

What is Kyle Herbst's role at the current company?

Kyle Herbst's current role is Senior Director, Data + Marketing Automation.

What is Kyle Herbst's email address?

Kyle Herbst's email address is ky****@****ncy.com

What is Kyle Herbst's direct phone number?

Kyle Herbst's direct phone number is +181760*****

What schools did Kyle Herbst attend?

Kyle Herbst attended The University Of Texas At Austin.

What are some of Kyle Herbst's interests?

Kyle Herbst has interest in Chocolate Chip Cookies, Cult Classic Films, Cartoons, Cars, Curly Fries, Corgis, Cats, Cheeseburgers, Craft Beer.

What skills is Kyle Herbst known for?

Kyle Herbst has skills like Leadership, Adobe Creative Suite, Copywriting, Creative Conception, Strategic Planning, Creative Writing, People Skills, Mentoring, Event Planning, Team Building, Photoshop, High Pressure Situations.

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