– Lead the strategy, development, and execution of high-impact email and SMS marketing campaigns, focusing on audience segmentation, personalized content, and data-driven optimizations to increase engagement and conversions.– Drive exceptional email deliverability by implementing effective sending techniques, utilizing verified sending protocols, and adhering to strict anti-spam measures, ensuring optimal inbox placement and campaign performance.– Specialize in the technical integration of digital marketing platforms, enabling seamless data sharing between systems such as email, SMS, social media, and paid advertising networks in order to optimize performance, enhance targeting, and improve overall campaign effectiveness. – Implement and optimize server-side event tracking with Facebook Conversions API, ensuring accurate attribution and performance tracking to enhance reporting and ROI across digital marketing efforts.– Oversee the technical implementation and management of Google Tag Manager, configuring advanced tracking solutions to capture critical data points that inform campaign decisions and strategy.– Manage and maintain internal databases, ensuring data integrity and accuracy for campaign targeting, performance analysis, and strategic insights.– Utilize SQL proficiency to analyze marketing data, create custom queries, and develop actionable insights that drive marketing optimizations and strategy refinements.– Design and execute lead generation campaigns and contests, utilizing innovative tactics to grow customer databases, increase brand visibility, and engage audiences through digital platforms.– Collaborate in the development and execution of paid media campaigns across multiple platforms, focusing on driving traffic, increasing conversions, and achieving client goals through strategic media buys and optimizations.