Cupid Theory is a boutique Direct-To-Consumer digital advertising & sales company.Notable Releases & Campaigns. 🎶🧑‍💻—• PURE NOISE RECORDS — *See Additional Listing• BLACKBEAR, AbsoluteMerch — Winter '21-'22 Evergreen Webstore D2C Sales Advertising• BLACKBEAR, AbsoluteMerch — Fall '21 Merch Drop D2C Sales Advertising• THE USED, AbsoluteMerch — Holiday '21 Merch Drop D2C Sales Advertising• POLYPHIA — Winter '21-'22 Evergreen Webstore D2C Sales Advertising• POLYPHIA — Winter '21 Merch Drop / Post-Tour Merch D2C Sales Advertising• CRIME JUNKIE PODCAST, Home Made Merch — Winter '21 Merch Drop D2C Sales Advertising• ATTACK ATTACK!, Oxide Records — 'East Coast Scuttle' Headline Tour '22 Tour Marketing• ATTACK ATTACK!, Oxide Records — 'Long Time, No Sea' EP Product Management & D2C Sales Marketing• BLACKBEAR, AbsoluteMerch — 'Everything Means Nothing' Merch D2C Sales Advertising• THE USED, AbsoluteMerch — 'Heartwork' Deluxe LP D2C Sales Advertising• THE USED, AbsoluteMerch — Self Titled 20th Anniversary D2C Sales Advertising• BLACKBEAR, AbsoluteMerch — '@ My Worst' EP D2C Sales Advertising• AVOID, Thriller Records — 'The Burner' EP Digital Advertising• CRIME JUNKIE PODCAST, Home Made Merch — Summer '21 Merch Drop Sales Adverting• ATTACK ATTACK! Oxide Records — 'Press F' Single Product Management & Sales Marketing• BLACKBEAR, AbsoluteMerch — Summer '21 Merch D2C Sales Advertising• JOSHUA BASSETT, AbsoluteMerch — Summer Merch D2C Sales Advertising• AMERICAN AUTHORS — Summer '21 Merch Clearance D2C Sales Advertising• THE USED, AbsoluteMerch — Summer '21 Merch D2C Sales Advertising• MEGAN BATOON, AbsoluteMerch — Web Store D2C Sales Advertising• ATTACK ATTACK!, Oxide Records — 'Brachyura Bombshell' Merch D2C Sales Marketing.• ATTACK ATTACK!, Oxide Records — 'Brachyura Bombshell' Single Product Management & Sales Marketing• ATTACK ATTACK! Oxide Records — 'Kawaii Cowboys' Single Product Management & Sales Marketing.

Direct-to-Consumer Marketing & Sales.Notable Releases 🔊—• Senses Fail 'Hell Is In Your Head' LP Presale• The Amity Affliction 'Somewhere Beyond The Blue' LP• Like Pacific 'Control My Sanity' LP• No Bragging Rights 'No Bragging Rights' EP • SeeYouSpaceCowboy 'The Romance Of Affliction' LP• Same Side 'In Place' EP• Knocked Loose 'A Tear In The Fabric Of Life' EP• Four Year Strong 'Brain Pain' Deluxe LP• Hawthorne Heights 'The Rain Just Follows Me' LP• Real Friends 'Torn In Two' EP• The Bouncing Souls 'Volume 2' LP• Seaway 'Big Vibe' LP• Chamber 'Cost Of Sacrifice' LP• Eastwood 'It Never Gets Easy' LP• State Champs 'Unplugged' EP• Masker Intruders 'Turbo' Deluxe LP• Moontooth 'Violent Grief: Acoustic Selections' EP• Strike Anywhere 'Nightmares Of The West'• Sharptooth 'Transitional Forms' LP• Year Of The Knife 'Internal Incarceration' LP• Counterparts 'N.L.T.L.' B-Sides• Can't Swim 'When The Dust Settles' EP• Same Side 'Same Side' EP• Casa Loma 'This Is Coping' EP• Rotting Out 'RONIN' LP • Violent Soho 'Everything Is A-OK' LP• Mundy's Bay 'Lonesome Valley' LP• Belmont 'Reflections' EP• Four Year Strong 'Brain Pain' LP• Spanish Love Songs 'Brave Faces Everyone' LP• The Amity Affliction 'Everyone Loves You...' LP• Boston Manor 'Glue' LPTOURS—• SeeYouSpaceCowboy — The Romance Of Affliction Tour '21• Pure Noise Records Tour '21 — State Champs, Four Year Strong, Real Friends, Just Friends, Bearings• Microwave, "Death Is A World Tour" Winter '20 U.S. Headline Tour• Wish You Were Here, Winter '20 U.S. Headline TourMERCH —• Knocked Loose • The Story So Far• Counterparts• State Champs• Stick To Your Guns• Four Year Strong• The Amity Affliction• Spanish Love Songs• Senses Fail• Hawthorne Heights• Seaway• Can't Swim• SeeYouSpaceCowboy• Meg & Dia• Sanction• Seaway• Reggie & The Full Affect• Masked Intruders• Terror

D2C Sales Marketing & Advertising via Cupid Theory.

Freelance Digital & Direct-to-Consumer Sales Marketing. Over $850k in direct sales for Independent Artists and Record Labels. —• Attack Attack! Sirius XM Satellite Radio — "All My Life" Single • Attack Attack! reboot — "All My Life" Single D2C Marketing.• Attack Attack! D2C Marketing & Sales• Attack Attack! U.S. Store Launch. • Sumerian Records, Black Veil Brides, Pivot Promo / MV Promo — "Scarlet Cross" Single• Sumerian Records, The Smashing Pumpkins, D2C Marketing & Sales — "CYR" LP• Sumerian Records, Meg Myers, D2C Marketing & Sales — "Thank U 4 Taking Me 2 The Disco" EP • Sumerian Records, Meg Myers, Presale D2C Marketing & Sales — "I'd Like 2 Go Home Now" EP• Polyphia, Merch D2C Sales — Merch, Tabs• The Dangerous Summer, D2C Marketing / Sales — Merch• The Dangerous Summer, D2C Marketing / Sales — "FTA" & "Come Down" Singles• Doja Cat, D2C Sales — "Say So" (Remix ft Nicki Minaj) [#1 HOT 100]• Hopeless Records, Neck Deep, D2C Sales — "All Distortions Are Intentional" LP• ROCNATION, GASHI, Ad Buy — '20 U.S. Headline Tour· ROCNATION, Polyphia, Ad Buy — '20 UK/EU Headline Tour VIP· ROCNATION, Bohnes, Product Strategist — "So Pissed" Single/MV Release· ROCNATION, Polyphia, Ad Buy — '19 Japanese Headline Tour· ROCNATION, Polyphia, Ad Buy — '19 "Look But Don't Touch" Tour VIP · Sumerian Records, Sleeping With Sirens, Ad Buy — "Agree To Disagree" DSP Promo· Sumerian Records, Sleeping With Sirens, Ad Buy — "Agree To Disagree" MV Promo· Polyphia, Ad Buy — "New Levels New Devils" LP DSP Promo· Polyphia, Ad Buy — "New Levels New Devils" LP Pre-order Bundles

Drew Chadwick (Pop Artist) March 2018 to June 2018• Liaising with Publicist, Media Outlets + Producers• Developing and Implementing Marketing + Growth Strategies• Guiding Web Development• Overseeing Merchandise ProductionLocals Only (Rock Band) February 2017 to Present• Acting Publicist• Developing and Implementing Marketing + Growth Strategies• Coordinating Brand Partnerships• Executing Tour MarketingSam DeRosa (Singer/Songwriter) June 2015 to March 2017• Liaising with Publicist + Producers• Developed and Implemented Marketing + Growth Strategies

Responsible for booking special events and live talent for The Sayers Club with a focus on the 'Electric Live' Thursday night showcase series.

• Implementing paid funnel marketing tactics to grow awareness for label releases with a focus on label growth. • Earned over 600,000 views on Adwords for an average of $0.0034 per view with a 64% view-rate.

Toured on the 2018 final cross-country Vans Warped Tour with clothing vendors SADBOYCREW. Was responsible for: • Running daily socials on Instagram, Twitter and Facebook.• Facilitating partnerships / summer line collaborations with Alternative Press.• Facilitating partnerships with artists such as Lil Xan, Simple Plan, and more. • Organizing and executing meet & greets with Waterparks, As It Is, With Confidence & more.• Encouraging brand partnerships with Vans Warped Tour — which appeared on the official tour website, official Journey's pins, the main blow up schedules, VWT IGTV animations, VWT re-usable Cool Suppliers water bottles, VIP Laminates and more.• Capturing photos and on site content such as brand photoshoots, live performances and more.

Traveled on the full 2017 Vans Warped Tour selling merch for SADBOYCREW!

Worked as a merchandising assistant for clothing vendor SADBOYCREW for two weeks on the Vans Warped Tour.

• Responsible for driving a network of 15+ digital radio shows and podcasts• Executed daily messaging and community management strategy.• Implemented branded copy styles.• Responsible for 3-6k monthly paid social spend. • Increased average twitter reach 500k monthly impressions to 2.6 million. • Increased Instagram weekly reach from 2.5k impressions to 150k weekly impressions.• Responsible for bi-monthly digital contesting via toneden.• Works in tandem with publicity teams to optimize digital impact for release campaigns.

Temporarily assisted the Head of Marketing with the following:• Executed daily messaging and community management for Vans Warped Tour. • Executed Spotify fangated contesting via ToneDen.

• Managed a portfolio of 4-7 celebrity music accounts.• Execute social planning and messaging strategies. • Optimize social networks consistently to target individual client goals.• Partner clients with social & tech companies. • Execute growth hacking strategies. • Consult clients on optimization and strategy.• Develop social branding / identity.• Accompany new artist releases with social optimization and roll-out strategy. • Work productively in an office setting with a team. • Implement new team processes and strategy.

Responsible for: • Hiring/managing content writers & intern staffing.• Developing original content roll-out plans. • Press Releases. • Trafficking PR outreach for content writers.• Organizing/execution of artist features, premieres & collaborations.• Content design.• Managing event coverage.• Some event photography.• Content writing.• Content blogging.

Worked under Richard and Stefanie Reines at various fronts (such as Drive-Thru Records/War Road Music/Voleur Records/R&S Management) to -• Developed, designed & maintain web/social identity.• Organized live events/gear rentals/day-of productions• International Receipt Holding/Expense ReportsClients included -Nothing But Thieves (RCA Victor/Sony)Allstar Weekend (Hollywood Records)Hollywood Ending (Hollywood Records)The Stellar Life (Drive-Thru Records)The Tragic Thrills (Razor & Tie/Washington Square)

InVogue Records, "Psycho", The Working Group Management.

2012 & 2013 ESPN Little League World Series (Summer Forever, Hollywood Records), Feel The Sunshine (Placed on various Pizza Hut and NBC National Primetime Commercials)

Promoted local tour dates and upcoming Fearless Records releases.