Founder, Ceo, Cmo
Phoenix, Arizona, Us
Acquired by Gannett / USA TODAY -----------------------------------• Top 10 in food vertical online with over 15 million monthly unique visitors (comScore).• Created custom programmatic ad stack and dashboard with multi-user log-in’s, analytics, and revenue tracking to monetize large and mid-size websites (adverting partners: Google (AdX, AdSense, DV360), A9 (Amazon), Rubicon, TripleLift, GumGum, OpenX, Yieldbot, Aol., and The Trade Desk (TTD). • Sustained 125% year-over-year revenue growth from top advertising brands, including Kraft Heinz, Nestlé, Walmart, Pepsi, Tyson, Diageo, Kitchen Aid, and General Mills.• Built and managed the top-ranking exclusive influencer network of elite food bloggers (15+ Million unique website visitors and 100+ million social media followers). In addition to selling and managing all advertising revenue for websites/influencers, we offered a wide array of agency/business services (custom dashboards, display banners, website sponsorships, social media sponsorships, WordPress management, site hosting (AWS), site redesigns, UX/UI, SEO, content, video production, and more). • Launched websites, social and syndication platforms for the Grateful brand, Thanksgiving.com, and FoodBlogs.com. • Lead our award-winning video production team that produced multiple video series and 1,000+ recipe videos. Which garnered over 750+ million video views across various websites, social media, and connected tv platforms.• Partnered on national events including; Martha Stewart’s Wine & Food (14 cities with multiple celebrity chef activations) and Pinterest on their first-ever Creators Conference.