Kyle Maccallum Email & Phone Number

Toronto, Ontario, Canada

Work in tandem with the sales team pitching digital campaigns to returning and new clients in the Greater Toronto Area covering a wide range of budgets (between $500 to $20,000 monthly). Onboard clients to a mix of advertising platforms such as SalesForce, AffinityX, and PDI while managing tickets to these platforms overseeing that all campaign components (display, social, geofencing) for each client are operational. Initiate campaigns on numerous platforms including Meta (Facebook/Instagram), Spotify, Twitter, TikTok, LinkedIn. Create and launch marketing strategies with individualized targeted parameters per client including location demographics, retargeting, pixel and GTM implementation. Analyze campaign performance throughout the life-cycle to provide further insight on the health of the campaign, develop strategy in multiple ways to improve/stabilize campaign performance, and present data-driven changes to key stakeholders.

Toronto, Ontario, Canada

Worked with talent management and talent buyers to manage various shows in small-cap venues nation-wide. Managed marketing budget for shows as well as digital outreach to social media influencers/accounts and other digital organic alternatives to promote shows outside of paid media. Gathered and updated assets prior to a show/tour launch to ensure all communication is consistent. Gained vast experience in out-of-home outreach such as posters, billboards, radio spots and street teams were organized. Additionally, I managed the paid social strategy for MRG Live and its subsidiary businesses.

Toronto, Ontario, Canada

Managed social media accounts for two separate entities (MRG Live & AdmitONE) under the MRG Group umbrella. This entailed posting, social, creative and digital strategy and management of content. On top of this, buying digital ads for the artist roster promoted on MRG Live and their six venues located in Toronto and Vancouver. Created audiences, lookalikes, detailed targeting and managing budgets for online strategy to deliver the best results possible for online ads. Collaborated with managers to strategize best social and digital practices are most effective in marketing the artists concerts promoted nation-wide.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Collaborated with marketing coordinators and managers to manage and assemble bi-weekly updates of “Bullet” utilizing company’s Content Management System. Writing copy for Warner Music accounts (UrbanVibes and Warner Music Canada) on all available social media platforms as well as assisting with reporting of domestic roster’s socials for OMIF reports using Sprout Social. Creation and management of LinkFire’s for upcoming releases to be used in various outlets. Ran ads for a variety of digital and print campaigns (WAVO, Exclaim! Magazine, Toronto Star). Assisted in creation of purchase orders and submitting claims. Attended concerts and artist events for social media content as well as sit in on meetings with managers and coordinators for content idealization and management.

Toronto, Canada Area

Serving food and beverage to customers with ease, in-depth knowledge of what's being served to them and interacting with customers in a relaxed, but professional manner. Other tasks included delegation of duties to servers, training new hires and opening/closing the restaurant.

Toronto, Canada Area

Worked closely with clients to deliver unique and exciting ways to leverage their brand. Through several phases from proposal ideation and creation to management and upkeep of social media accounts (Instagram, Twitter, Facebook, LinkedIn, etc.), communication with the client is maintained to develop strong and effective results to further expand and potentially build their brand from scratch, depending on what their needs may be.

Toronto

Fulfilling customer orders and making sure the food they ordered is given to them. Involves in-depth knowledge in regards to each dish and ingredient that's involved. Also includes a supporting job for the servers.

Toronto, Ontario, Canada

Involved cash management (i.e. bank deposits, balancing and counting safes/tills), floor management (i.e. delegating tasks to baristas, making sure the floor is running cohesively and effectively), inventory management (i.e. counting product, inputting product into an Inventory Management System, managing product waste). Was in charge of store setups and making sure the store marketed each promotion effectively. Side duties included tip out processes (making sure each barista received correct amount of weekly tips) and training of new baristas in the store.

Fredericton, New Brunswick, Canada

Involved in managing the floor and responding to guest requests. Also worked on doing floor setups in the clothing department, making sure each rack was arranged accordingly to promote sales and new lines of product.

Fredericton, New Brunswick, Canada

Involved basic duties (i.e. cash management, task management, time management) and required that I train new crew members in the job. This involved me being cross trained in all departments of the store (cash, drive-thru, kitchen) and training new crew members in each of their assigned areas.

Certificate, Music Business

Advanced Diploma, Business Administration - Marketing

Business Administration And Management, General

Communication And Media Studies, 3.7 Gpa