Kyle Joe Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Responsible for crafting and executing content diversification and growth strategies that drive earned community engagement, expand brand presence, and help maximize revenue opportunities across SJC Media's portfolio and ecosystem.Brands include:- Toronto Life- Maclean's- Chatelaine- FASHION- HELLO! Canada- Canadian Business- Today's Parent

Toronto, Ontario, Canada

• Led digital content operations including creative strategy, ideation, production and post-production for Canadian television platforms and streaming services. • Developed and coached teams of 20+ managers, content creators, strategists, and freelancers, producing comprehensive and innovative conversion-based editorial, curation, merchandising, and social media strategies supporting original productions, acquired programs, and live events. • Built a strategy division to support marketing and content partners with key data analysis, reports on KPIs and ROI, content publishing best practices, and product updates.• Executed integrated 360-degree customer journeys and strategic marketing campaigns, such as SEM, SEO, email, paid, and organic content marketing.• Developed distribution strategies that drove a 217% increase in social audiences across 100+ accounts, achieving 1.7M followers within two years. • Directed entertainment and lifestyle editorial vision, tone of voice, and content calendars, overseeing the publication of hundreds of pieces of weekly content across websites, articles, videos, audio, social, and newsletters.• Pioneered an AI-powered chatbot campaign, exceeding conversion targets by 263%.Brands included CTV, Crave, MTV, MuchMusic, Discovery, Etalk, The Marilyn Denis Show, and others.Series and events included The Amazing Race Canada, Canada's Drag Race, Transplant, Battle of the Generations, The Oscars, The Emmys, the Toronto International Film Festival, and more.

Toronto, Canada Area

• Oversaw 18+ websites, apps, and connected TV platforms, generating over $20M in annual revenue. • Executed the launch strategy for CTV.ca, consolidating 15 entertainment brands into one premiere video streaming platform, and defined ongoing best-in-class merchandising and content curation frameworks. • Led team of 10-15 web producers, content creators, and editors working across editorial, content operations, merchandising, partnerships, and business reporting.Portfolio includes multi-million dollar client campaigns, multiple website/app overhauls and redesigns, and the launch of CTV’s leading AVOD platform.Brands included: CTV, CTV Comedy Channel, CTV Sci-Fi Channel, CTV Drama Channel, CTV Life Channel, Discovery, E!, MTV, MuchMusic

Toronto, Canada Area

Oversaw the digital editorial and operations for over 10 web and mobile sites for the Youth and Specialty brands of Bell Media. Served as one of seven members of the Music Committee, responsible for music programming, MMVA award nominations, artist relations, and features for Bell Media's Music brands.Brands included: MTV, Much, M3, E! Canada, Space, Comedy, MTV Fora, MTV Proto, and Bravo.

Toronto, Canada Area

Executed digital programs, design, site development, client partnerships for the music brands of Bell Media, including Much, M3, and Juicebox. - Launched multi-million dollar brand partnership campaigns, including MuchMusic Video Awards, The Much VJ Search, Much Coca-Cola Covers, and Comedy & Stansfield's Presents Exposed.- Created a fashion/beauty site for Proctor & Gamble, exceeding targets by 160% and a multi-year UGC competition with Coca-Cola, which surpassed targets by 400%.- Produced more than 100 revenue-generating contests, programs and site development in one year.- Introduced the company’s first audience loyalty rewards program.

Toronto, Ontario, Canada

Produced digital music & video content, features, and promotions CTV’s music websites, including MuchMusic, MuchMore, The NewMusic, and The Wedge. Led digital programming and merchandising of music video content. Managed content acquisitions and distribution across multiple portals. - Successfully managed and launched over 200 promotions and campaigns.- Programmed & merchandised over 20,000 music videos and show clips for MuchMusic’s video player, increasing video streaming by 200% YoY.- Implemented over 5 different digital distribution workflows from various content providers and music labels.- Developed and maintained MuchMusic’s digital rate card.

Toronto, Canada Area

Led music industry relations for the digital music brands for MuchMusic, MuchMoreMusic, MuchMoreRetro, MuchVibe, MuchLOUD, and Juicebox.- Successfully launched MuchMusic’s first broadband video player, overseeing operations, programming, artist features, and music promotions.- Creatively programmed over 10,000 music videos, performances and interviews, resulting in a 350% YoY increase in video views.- Set strategic direction for MuchMusic’s video and content strategy.- Created the first digital CMS for MuchMusic’s video and digital rights library and third-party distributed content.

Bachelor Of Commerce, Distinction, International Business, 4.0

Activities and Societies: Director of Services, Commerce Students SocietyStudied International Business

Social Media Marketing

Strategic social media marketing course focusing on developing extensive social strategies, and planning paid and organic media campaigns.

Digital Marketing, Marketing

Comprehensive Digital Marketing course focusing on defining the customer journey, creating personas and brand position in order to create.

Digital Video Editing, Film/Cinema/Video Studies

Digital Video Editing course focusing on the fundamentals of video editing in Adobe Premiere.

International Business Exchange Program, International Business, French Culture

Studied International Business courses & Intensive French classes at one of France's 'Grande Ecoles'.

Certificate In New Media Communications & Design, Digital Communication And Media/Multimedia

New Media Communications & Design