Managed client and creative/media agency relationships for 50 brands/organizations; leveraged insights gained through client relationships to shape, pitch, and lead custom advertising recommendations which included podcasts, branded content, underwritten journalism, experiential/live event programming, and programmatic display/video solutions▸ Built $3.3MM+ advertising revenue pipeline via strategic outreach, consultative selling, and effective negotiation▸ Exceeded Q4 revenue goal by 5%, managing day to day in Salesforce as well as weekly forecasting meetings▸ Guided a dedicated account manager through campaign execution, performance analyses, and iterative reporting

Led relationships with agency’s largest and most prestigious clients like Norfolk Southern Corporation, a Fortune 500 freight rail company, as well as Long & Foster Real Estate – Christie’s International▸ Doubled key account revenue $4MM+ in FY2018▸ Managed media budgets up to $10MM▸ Oversaw award-winning brand sponsorships with partners including Washington Nationals, CNN, and The New York Times▸ Managed internal creative process and guided client through TV, online video, and print shoots▸ Partnered with strategy team to develop benchmark research, evaluating lift in awareness and trust▸ Recruited and managed 24 junior team members over five years

▸ Managed branded content sponsorship with CNN at 2016 Democratic and Republican National Conventions, including 360° video activation▸ Guided programmatic digital campaign that drove 90MM impressions in a single quarter for Norfolk Southern▸ Developed and implemented an integrated branding campaign for Children’s National Health System that aligned the entire organization, contributing to a 39% increase in awareness among target audiences

▸ Coordinated comprehensive, multi-platform campaign for Johns Hopkins Medicine that drove an average of 12% more physician referrals over the lifecycle of the campaign while reducing the cost per lead by 79%▸ Served as primary contact for all day-to-day activities of accounts

▸ Delivered 17% revenue boost for tier-3 automotive client targeting Gen Y and Millennial buyers ▸ Directed research and coordinated logistics for three new business pitches, all exceeding $2MM in revenue

▸ Brokered and serviced a $3MM book of business between 172 independent agents and 26 carriers▸ Spearheaded prospecting strategy, closing over $700K in premiums within first two quarters▸ Led company’s expansion into Pennsylvania by introducing key partners

▸ Generated $200K in consortium pricing rebates and 32% cost savings through spending analyses for Private Equity clients▸ Managed vendor outreach to streamline partner RFPs