Kyle Lacy work email
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Kyle Lacy personal email
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Kyle Lacy phone numbers
Hey, I’m Kyle. I’ve spent the last 17 years building, scaling, failing, and winning in high-growth software. I’m currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, I had the pleasure of building a company called Lessonly. We employed over 230 people and changed the lives of many more after our acquisition. I’ve also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. But most importantly, I’m the father to two wonderful boys, an energetic dog, and one too many books on World War II.PAST ROLESSVP of Marketing at Seismic I serve the marketing team at Seismic, the global leader in enablement software. The team comprises amazing designers, growth marketers, customer marketers, field marketers and inbound/outbound sales reps. I apply the lessons learned while working at a venture capital firm, an IPO, and two acquisitions to drive growth at Seismic.Published AuthorI'm the author of three books: Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012). The following titles have been published in five languages and seven countries. Marketing and Digital Trends SpeakerI've spent the last eight years traveling the world speaking at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management. OtherI've also been recognized as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.
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Chief Marketing OfficerDoceboIndianapolis, In, Us -
Chief Marketing OfficerJellyfish Nov 2022 - PresentBoston, Massachusetts, UsI'm pleased to serve the marketing team at Jellyfish. We help engineering leaders translate and maximize the business impact of their teams. Think of us as a system of record for product & engineering teams. We are the engineering management platform of the future. -
Executive ProducerRevenue Diaries Oct 2024 - PresentRevenue Diaries is a newsletter and podcast where unfiltered conversations and thoughts from revenue leaders meet my unhinged thoughts on marketing, head trash, parenting, and life. -
Strategic AdvisorParamark.Com Dec 2023 - PresentSan Mateo, Ca, UsExcited to join as an advisor to Paramark. Marketing measurement and forecasting for fast-growing businesses - Get unprecedented visibility over your marketing ROI using statistics and machine learning. More accurate, more complete, and simpler than touch-based attribution.It's what we need. :) -
Strategic AdvisorNavattic Nov 2022 - PresentNew York, Ny, Us -
Strategic AdvisorPostal.Io Nov 2020 - PresentSan Luis Obispo, Ca, UsBrand and marketing advisor. Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process. The system can easily integrate with existing CRM systems, Sales and Marketing Automation Platforms, or can be used independently.Postal.io is a venture-backed startup, led by a nationally recognized founding team with multiple successful $mm exits. We are based in beautiful San Luis Obispo within walking/biking distance to restaurants, SLO airport, wineries, and athletic clubs. People are our #1 priority and we're focused on taking care of our employees, customers, and partners -
Board MemberTimetoreply Oct 2023 - PresentLeatherhead, Surrey, ZaThis is my first board seat for a company that sells directly to sales and customer service teams. More below: Timetoreply is a solution that tracks email response times and email analytics. Businesses that respond fastest to potential customer inquiries get the business. Businesses that respond fastest to existing customer queries and interactions keep the business. Timetoreply ensures that our customers know precisely how their teams respond to clients at all times with granular data-driven metrics. Our global customers use Timetoreply across their sales, account management, customer care, key accounts, client services, and SLA teams. -
Board MemberClimb For The Cure Jun 2023 - PresentClimb for the Cure is a timed MTB/Gravel Race to the top of Mt. Spokane. The purpose of the race is to raise money and awareness about the life-changing work being conducted at Dana-Farber Cancer Institute. -
Strategic AdvisorDemandwell Apr 2021 - May 2024Indianapolis, Indiana, UsHelping my friends build an amazing software company. Organic search is the single most important channel for growing your business, but the tech and tactics in the space are over two decades old. They are redefining the space to drive real results. -
Executive Board MemberFast Company Executive Board Apr 2022 - Apr 2024Writing about the intersection of science, brand and demand generation. Sharing my strong opinion that marketer should always have a seat at the table. -
Svp Of MarketingSeismic Oct 2021 - Aug 2022San Diego, Ca, UsI was very lucky to be asked to move into the executive team at Seismic after the acquisition of Lessonly. I serve the Corporate Marketing team whose focus spans brand, creative, web, inbound demand, campaigns, events. I’m even luckier to support our marketing teams in APAC and EMEA (UK,GER,FR). -
Indianapolis Chapter Head, PavilionPavilion Feb 2018 - Jan 2022New York, Ny, UsThe Revenue Collective is a private community of the best sales and marketing leaders. Our Membership comes from the best and fastest growing companies in the world. Membership is invitation-only and reserved for senior commercial executives with a demonstrated track record. -
Chief Marketing OfficerLessonly Oct 2019 - Oct 2021Indianapolis, Indiana, UsI have the pleasure of serving a team responsible for sharing the Lessonly story with the world and sourcing 70-80% of net new revenue. Some highlights from this amazing team: - 20x revenue growth (70% sourced by marketing)- Introduced an agile marketing framework with 2-week sprints- Growing marketing team from 8 to over 70- Moved inbound and outbound sales development (SDR & BDR teams) under marketing, doubled team, launched commercial/enterprise/expansion teams - Relaunched a completely new website and refreshed brand in 6 weeks (all in-house)- Launched customer community called LlamaNation with over 250 companies and over 500 members- Built analyst relationship model - Launched ecommerce brand OllieLlama.co to support sales process and customer relationship development -
Chief Mario OfficerLessonly Feb 2021 - May 2021Indianapolis, Indiana, UsYou want to meet the first ever Chief Mario Officer? Come to our Skills Summit on May 18th - https://www.lessonly.com/skills-summit/ -
Vice President Of MarketingLessonly Feb 2017 - Oct 2019Indianapolis, Indiana, UsThe team is tasked with leading all things marketing and outbound sales for Lessonly. This includes (not limited to) overall brand strategy, events, content marketing, marketing/sales ops, sales enablement, outbound sales, product marketing and thought-leadership.2018- Launched our first user conference in April 2018. 385 total registrations and 315 attendees. As part of the conference, we also introduced Do Better Work. DBW is our methodology for better training and the foundation of our messaging and product development. - Overhauled entire website and brand identity in six weeks. Completely un-gating all content and focusing primarily on demo request- Launched "Golden Llama" culture campaign (we've mailed over 1000 golden llamas since January 2018). The original campaign was so successful that we decided to build the golden llama into our campaign journeys. - We spent 6 months building a process around monthly product launches which has led to successful launches starting in April 2018. - Moved the SDR team under marketing in August 2018 which led to a doubling a meeting counts across outbound SMB and Upmarket2017- Directly sourced 40% of total net new ARR through Inbound channels over 2017 (70% of $ coming from organic)- Influenced 100% of closed-won business using field marketing events, trade shows, direct mail and advertising.- Completely overhauled internal project management process and moved the team to agile methodology. Moved entire team to Trello, complete daily stand-ups and quarterly sprints.- Launched new personas and further defined ICP -
Executive AdvisorOpenview Venture Partners Feb 2017 - Mar 2019Boston, Ma, UsOpenView is a venture capital firm tailored-made for expansion stage software companies. If you built a software company from scratch. Solved a problem customers had. They started buying. Now you’re thinking how do we scale? That’s exactly what OpenView does – they invest in and grow companies like yours. -
Vice President Of MarketingOpenview Venture Partners Feb 2016 - Feb 2017Boston, Ma, UsLeading marketing and portfolio support for OpenView, a venture capital firm focused on expansion stage software companies. This consists of all things marketing and strategic leadership. I managed a team of 4 tasked with:- Rebranding effort of entire firm including messaging and visual identity. - Consulting our portfolio companies on thought leadership, content marketing strategy and messaging- Redesigned and launched new website for openviewpartners.com and labs.openviewpartners.com - Complete overhaul of organic content strategy for firm- Redesigned content strategy which grew overall traffic of properties to over 1.5M visits and +2M pageviews- Weekly content production on topics including sales enablement, marketing strategy, lead nurturing, software pricing, customer success, leadership and demand generation- Managed events for firm marketing and portfolio leadership- Event marketing and management -
Head Of Marketing StrategyOpenview Venture Partners Jan 2015 - Feb 2016Boston, Ma, UsLeading marketing strategy for OpenView, a venture capital firm based in Boston, which consists of all things marketing and strategic leadership. The team is tasked with :- Telling the OpenView story to the outside world- Consulting our portfolio companies on marketing strategy - Weekly content production on topics including sales enablement, marketing strategy, lead nurturing, software pricing, customer success, leadership and demand generation- Managing two web properties (openviewpartners.com and labs.openviewpartners.com)- Developing brand strategy and direction for the firm- Doubling email subscriber list from 50,000 to 100,000 in one year- Event marketing and management- All other digital properties -
Director, Global Content MarketingSalesforce Apr 2014 - Jan 2015San Francisco, California, UsContinued working at Salesforce after their acquisition of ExactTarget. 50% of my time was spent managing the global content marketing and video teams for the Salesforce Marketing Cloud. The other 50% was spent at conferences presenting on technology trends and consumer behavior. The content team was responsible for the production of lead generation content which includes benchmark reports, marketing research and thought-leadership for seven countries.- Our content generated millions of dollars of pipeline for the sales team- Managed blogs in seven countries contributing to search and lead generation for global offices- 40% Q/Q traffic growth for our global blog networks (2014)- 20% Q/Q growth in lead generation (2014)- 30% Q/Q growth in sales pipe generation (2014) Thought-Leadership- Presented at 42 events in 2013 (including London, Hamburg, Munich, Stockholm, and Toronto)- Presented at 45 events in 2014 (including Paris, Copenhagen, Melbourne, Sydney and Tokyo)- All decks can be found at www.slideshare.com/kylelacy -
Senior Manager, Content MarketingExacttarget Jan 2012 - Apr 2014Indianapolis, In, UsIPO and $2.6B acquisition by SalesforceWith the help of Jeff Rohrs and Joel Book, we built the content marketing team from scratch at ExactTarget. This team eventually grew to 12 people which produced millions of dollars in marketing qualified opportunities in with top of the funnel content and blogs in 5 countries before we were acquired by Salesforce. We were tasked with producing content (ebooks, white papers, blog posts, video) that was inspirational to the ExactTarget prospect and customer community. I spent most of my time on the road as a marketing evangelist for ExactTarget at conferences, employee events and other speaking engagements. I presented 32 times in 2012 after joining the team in January 2012. -
Book Author - Social Crm For DummiesWiley Feb 2012 - Oct 2012Hoboken, Nj, UsI wrote a book for Wiley. We thought Social CRM was going to be a thing. It wasn't. -
Book Author - Branding YourselfPearson Dec 2011 - Mar 2012London, GbI wrote a book for Pearson. It's about personal branding. How to use social media to invent or re-invent yourself. -
Principal & Co-FounderMindframe Nov 2010 - Jan 2012Brandwag was rebranded to MindFrame in 2010. Small agency started to assist nonprofits with digital marketing, social media, database marketing, call center solutions, and donor support,
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Book Author - Twitter Marketing For DummiesWiley Dec 2010 - Mar 2011Hoboken, Nj, UsI wrote a book for Wiley. It's about a website called Twitter. -
Co-FounderBrandswag Jan 2007 - Nov 2010Indianapolis, In, UsI started Brandwag with a friend of mine to focus on small graphic design projects which eventually led to consulting work in digital marketing and social media. Brandswag went on to help over 300 companies with their digital marketing, branding and social media strategy before transitioning to MindFrame in late 2010. -
Graphic DesignerRoundpeg Mar 2007 - Jun 2008San Francisco, Ca, UsWorked with small business to design logos, brochures, and other print deliverables.
Kyle Lacy Education Details
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Anderson UniversityMarketing
Frequently Asked Questions about Kyle Lacy
What company does Kyle Lacy work for?
Kyle Lacy works for Docebo
What is Kyle Lacy's role at the current company?
Kyle Lacy's current role is Chief Marketing Officer.
What is Kyle Lacy's email address?
Kyle Lacy's email address is ky****@****nly.com
What is Kyle Lacy's direct phone number?
Kyle Lacy's direct phone number is +176561*****
What schools did Kyle Lacy attend?
Kyle Lacy attended Anderson University.
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