Kyle Lacy Email & Phone Number

Indianapolis, In, Us

Boston, Massachusetts, Us

I'm pleased to serve the marketing team at Jellyfish. We help engineering leaders translate and maximize the business impact of their teams. Think of us as a system of record for product & engineering teams. We are the engineering management platform of the future.

Revenue Diaries is a newsletter and podcast where unfiltered conversations and thoughts from revenue leaders meet my unhinged thoughts on marketing, head trash, parenting, and life.

San Mateo, Ca, Us

Excited to join as an advisor to Paramark. Marketing measurement and forecasting for fast-growing businesses - Get unprecedented visibility over your marketing ROI using statistics and machine learning. More accurate, more complete, and simpler than touch-based attribution.It's what we need. :)

New York, Ny, Us

San Luis Obispo, Ca, Us

Brand and marketing advisor. Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process. The system can easily integrate with existing CRM systems, Sales and Marketing Automation Platforms, or can be used independently.Postal.io is a venture-backed startup, led by a nationally recognized founding team with multiple successful $mm exits. We are based in beautiful San Luis Obispo within walking/biking distance to restaurants, SLO airport, wineries, and athletic clubs. People are our #1 priority and we're focused on taking care of our employees, customers, and partners

Leatherhead, Surrey, Za

This is my first board seat for a company that sells directly to sales and customer service teams. More below: Timetoreply is a solution that tracks email response times and email analytics. Businesses that respond fastest to potential customer inquiries get the business. Businesses that respond fastest to existing customer queries and interactions keep the business. Timetoreply ensures that our customers know precisely how their teams respond to clients at all times with granular data-driven metrics. Our global customers use Timetoreply across their sales, account management, customer care, key accounts, client services, and SLA teams.

Climb for the Cure is a timed MTB/Gravel Race to the top of Mt. Spokane. The purpose of the race is to raise money and awareness about the life-changing work being conducted at Dana-Farber Cancer Institute.

Indianapolis, Indiana, Us

Helping my friends build an amazing software company. Organic search is the single most important channel for growing your business, but the tech and tactics in the space are over two decades old. They are redefining the space to drive real results.

Writing about the intersection of science, brand and demand generation. Sharing my strong opinion that marketer should always have a seat at the table.

San Diego, Ca, Us

I was very lucky to be asked to move into the executive team at Seismic after the acquisition of Lessonly. I serve the Corporate Marketing team whose focus spans brand, creative, web, inbound demand, campaigns, events. I’m even luckier to support our marketing teams in APAC and EMEA (UK,GER,FR).

New York, Ny, Us

The Revenue Collective is a private community of the best sales and marketing leaders. Our Membership comes from the best and fastest growing companies in the world. Membership is invitation-only and reserved for senior commercial executives with a demonstrated track record.

Indianapolis, Indiana, Us

I have the pleasure of serving a team responsible for sharing the Lessonly story with the world and sourcing 70-80% of net new revenue. Some highlights from this amazing team: - 20x revenue growth (70% sourced by marketing)- Introduced an agile marketing framework with 2-week sprints- Growing marketing team from 8 to over 70- Moved inbound and outbound sales development (SDR & BDR teams) under marketing, doubled team, launched commercial/enterprise/expansion teams - Relaunched a completely new website and refreshed brand in 6 weeks (all in-house)- Launched customer community called LlamaNation with over 250 companies and over 500 members- Built analyst relationship model - Launched ecommerce brand OllieLlama.co to support sales process and customer relationship development

Indianapolis, Indiana, Us

You want to meet the first ever Chief Mario Officer? Come to our Skills Summit on May 18th - https://www.lessonly.com/skills-summit/

Indianapolis, Indiana, Us

The team is tasked with leading all things marketing and outbound sales for Lessonly. This includes (not limited to) overall brand strategy, events, content marketing, marketing/sales ops, sales enablement, outbound sales, product marketing and thought-leadership.2018- Launched our first user conference in April 2018. 385 total registrations and 315 attendees. As part of the conference, we also introduced Do Better Work. DBW is our methodology for better training and the foundation of our messaging and product development. - Overhauled entire website and brand identity in six weeks. Completely un-gating all content and focusing primarily on demo request- Launched "Golden Llama" culture campaign (we've mailed over 1000 golden llamas since January 2018). The original campaign was so successful that we decided to build the golden llama into our campaign journeys. - We spent 6 months building a process around monthly product launches which has led to successful launches starting in April 2018. - Moved the SDR team under marketing in August 2018 which led to a doubling a meeting counts across outbound SMB and Upmarket2017- Directly sourced 40% of total net new ARR through Inbound channels over 2017 (70% of $ coming from organic)- Influenced 100% of closed-won business using field marketing events, trade shows, direct mail and advertising.- Completely overhauled internal project management process and moved the team to agile methodology. Moved entire team to Trello, complete daily stand-ups and quarterly sprints.- Launched new personas and further defined ICP

Boston, Ma, Us

OpenView is a venture capital firm tailored-made for expansion stage software companies. If you built a software company from scratch. Solved a problem customers had. They started buying. Now you’re thinking how do we scale? That’s exactly what OpenView does – they invest in and grow companies like yours.

Boston, Ma, Us

Leading marketing and portfolio support for OpenView, a venture capital firm focused on expansion stage software companies. This consists of all things marketing and strategic leadership. I managed a team of 4 tasked with:- Rebranding effort of entire firm including messaging and visual identity. - Consulting our portfolio companies on thought leadership, content marketing strategy and messaging- Redesigned and launched new website for openviewpartners.com and labs.openviewpartners.com - Complete overhaul of organic content strategy for firm- Redesigned content strategy which grew overall traffic of properties to over 1.5M visits and +2M pageviews- Weekly content production on topics including sales enablement, marketing strategy, lead nurturing, software pricing, customer success, leadership and demand generation- Managed events for firm marketing and portfolio leadership- Event marketing and management

Boston, Ma, Us

Leading marketing strategy for OpenView, a venture capital firm based in Boston, which consists of all things marketing and strategic leadership. The team is tasked with :- Telling the OpenView story to the outside world- Consulting our portfolio companies on marketing strategy - Weekly content production on topics including sales enablement, marketing strategy, lead nurturing, software pricing, customer success, leadership and demand generation- Managing two web properties (openviewpartners.com and labs.openviewpartners.com)- Developing brand strategy and direction for the firm- Doubling email subscriber list from 50,000 to 100,000 in one year- Event marketing and management- All other digital properties

San Francisco, California, Us

Continued working at Salesforce after their acquisition of ExactTarget. 50% of my time was spent managing the global content marketing and video teams for the Salesforce Marketing Cloud. The other 50% was spent at conferences presenting on technology trends and consumer behavior. The content team was responsible for the production of lead generation content which includes benchmark reports, marketing research and thought-leadership for seven countries.- Our content generated millions of dollars of pipeline for the sales team- Managed blogs in seven countries contributing to search and lead generation for global offices- 40% Q/Q traffic growth for our global blog networks (2014)- 20% Q/Q growth in lead generation (2014)- 30% Q/Q growth in sales pipe generation (2014) Thought-Leadership- Presented at 42 events in 2013 (including London, Hamburg, Munich, Stockholm, and Toronto)- Presented at 45 events in 2014 (including Paris, Copenhagen, Melbourne, Sydney and Tokyo)- All decks can be found at www.slideshare.com/kylelacy

Indianapolis, In, Us

IPO and $2.6B acquisition by SalesforceWith the help of Jeff Rohrs and Joel Book, we built the content marketing team from scratch at ExactTarget. This team eventually grew to 12 people which produced millions of dollars in marketing qualified opportunities in with top of the funnel content and blogs in 5 countries before we were acquired by Salesforce. We were tasked with producing content (ebooks, white papers, blog posts, video) that was inspirational to the ExactTarget prospect and customer community. I spent most of my time on the road as a marketing evangelist for ExactTarget at conferences, employee events and other speaking engagements. I presented 32 times in 2012 after joining the team in January 2012.

Hoboken, Nj, Us

I wrote a book for Wiley. We thought Social CRM was going to be a thing. It wasn't.

London, Gb

I wrote a book for Pearson. It's about personal branding. How to use social media to invent or re-invent yourself.

Brandwag was rebranded to MindFrame in 2010. Small agency started to assist nonprofits with digital marketing, social media, database marketing, call center solutions, and donor support,

Hoboken, Nj, Us

I wrote a book for Wiley. It's about a website called Twitter.

Indianapolis, In, Us

I started Brandwag with a friend of mine to focus on small graphic design projects which eventually led to consulting work in digital marketing and social media. Brandswag went on to help over 300 companies with their digital marketing, branding and social media strategy before transitioning to MindFrame in late 2010.

San Francisco, Ca, Us

Worked with small business to design logos, brochures, and other print deliverables.