Current and past clients include Slate Digital, Kazrog, KIT Plugins, Black Salt Audio, Joey Sturgis Tones, Steven Slate Drums, Slate Media Technology, Silen Audio, and more.

• Redesigned/rebranded website from top to bottom—increased conversion rate by 15%• Led global launch of Avalon VT-747SP—resulting in over a quarter million in sales in the first 60 days• Managed roughly $10k/monthly in Meta ad spend—averaging 3.5x ROAS annually• Oversaw e-mail marketing and promotional funnels—grew total revenue 2x in the first year• Wrote copy for all buyer touch points—web, landing page, email, ads, and social

Led global marketing strategy and hybrid marketing team through early-stage product launches, including Blackbird N105, Blackbird Mo-Q, Core Compressor, and Core EQ.• Rebuilt brand perception and spiked sales 300% in the first 90 days• Sourced top industry mega-influencers and Grammy-winning producers for marketing collateral, testimonials, and organic + paid content• Increased email sales 350% and stabilized customer retention• Managed/co-created two website builds from the ground up• Managed remote marketing team of three• Managed paid ads and social media calendar• Wrote copy for all points of conversion funnel

Led global marketing strategy and marketing/multimedia team through one of the company's most impactful periods of growth, culminating in the launch of the industry-shaping All Access Pass.• Grew membership base 17% year-over-year = $2.5 million annually• Drove a net profit of $1 million on a single one-month promo using entirely non-paid methods• Managed $75k monthly Facebook Ads budget and averaged a 3.5x ROAS• Directed website redesign and UX optimization, which spiked sales 7% in the first 30 days• Led global marketing strategy for all subsidiary brands — Slate Digital, Slate Media Technology, and Steven Slate Drums• Managed internal multimedia and marketing teams of 5+ members per team• Oversaw vendor marketing collabs and budget for major holiday promos• Governed artist and influencer relations strategy and budget• Implemented affiliate marketing programs that grew revenue 5%• Wrote copy for all points of conversion funnel — web, landing page, email, ads, and social