Kyle Lawson

Kyle Lawson Email and Phone Number

VP Data Management @ Nicolet National Bank
De Pere, WI, US
Kyle Lawson's Location
De Pere, Wisconsin, United States, United States
Kyle Lawson's Contact Details

Kyle Lawson work email

Kyle Lawson personal email

About Kyle Lawson

Experienced in the banking industry focused on finance and data strategy. Skilled in Financial Strategy, Development of Budget and Forecasting Models, Product Analysis, Marketing Analytics, Personnel Development, Alteryx, and Tableau data visualization.

Kyle Lawson's Current Company Details
Nicolet National Bank

Nicolet National Bank

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VP Data Management
De Pere, WI, US
Website:
nicoletbank.com
Employees:
729
Kyle Lawson Work Experience Details
  • Nicolet National Bank
    Vp Data Management
    Nicolet National Bank
    De Pere, Wi, Us
  • Nicolet National Bank
    Finance & Data Analytics Officer
    Nicolet National Bank Sep 2018 - Present
    Green Bay, Wi, Us
  • Nicolet National Bank
    Senior Financial Analyst
    Nicolet National Bank Sep 2016 - Sep 2018
    Green Bay, Wi, Us
    “The modeling and risk analysis performed by the Finance department is among the most comprehensive and thorough we’ve seen for a bank of this size. An excellent display managing balance sheet risk during a volatile rate environment.” -OCC- Oversight of the Finance Department and management of staff.- Built in-house budgeting and forecasting model from the ground up using a driver based system.- Lead interest rate risk, fair value, and what-if scenario modeling.- Manage bank’s liquidity and procurement of brokered funding as necessary.- Investment and bond accounting.- Strategic planning through Asset Liability Committee (ALCO) and Loan/Deposit Rate Committee.- Drive team think outside of the box to enhance, automate, innovate.- Leader of strategic direction relating to margin, marketing analytics, and data management.
  • Community First Credit Union - Appleton Wisconsin
    Financial Analyst
    Community First Credit Union - Appleton Wisconsin Aug 2015 - Sep 2016
    Neenah, Wi, Us
    - Plan and execute all interest rate risk and liquidity stress testing.- Implemented a new budgeting process with additional seasonality, trend, and peer comparison analytics.- Implemented long term rolling forecasts with analysis from line leaders.- Performed ALM modeling.- Wrote weekly deep dive article from proactive analysis.- Automated numerous report generation process. Process improvements led to increased time spent analyzing results.- Led new innovation initiative. Recruited an innovation team with the goal to empower all employees to find new ways to innovate any part of the Credit Union. The team reviewed submissions and prioritized for quick and impactful wins.
  • Cuna Mutual Group
    Trustage Marketing Analyst
    Cuna Mutual Group Sep 2014 - Aug 2015
    Madison, Wi, Us
    - Optimize monthly campaign selections (at the 5% IRR threshold) ensuring profitable customers are being mailed.- Work directly with modeling and actuary teams to update model scoring and rate changes.- Write SAS and SQL queries identifying patterns in response rate based on selection depths and model variables.- Analysis performed monthly on campaign and test performance to leadership groups.- Forecast for all life and term insurance products.- Responsible for managing monthly direct mail campaigns for life and term products totaling to $5.5 million in new annualized premium per month.- Performed multivariate testing and analysis across all life and term products.
  • Summit Credit Union
    Market Analyst
    Summit Credit Union Dec 2013 - Sep 2014
    Madison, Wisconsin, Us
    - Analyze patterns of service adoption over time, focusing on new member growth.- Research on member spending habits to increase credit card balances through new member acquisition.- Maintain consumer relationship management system to produce targeted mailing lists based on product need, demographics, age, and geographic location.- Created a ROI calculator for the Marketing department.- Worked with website team to analyze website traffic creating a heat map on webpages showing effectiveness of banner campaigns. Developed metrics to determine what types of calls to action were most effective amongst web member base.- Performed propensity modeling suggesting a “next likely product” per member for front line staff increasing referral efficiency.- Lead front line recognition reporting.
  • Summit Credit Union
    Financial Analyst
    Summit Credit Union Mar 2010 - Dec 2013
    Madison, Wisconsin, Us
    - Developed an in-house loan analytic package to satisfy auditors and replacing the outsourced loan analytic package, saving the Credit Union $35,000 annually.- Produced monthly organizational, branch financial statements, and key performance reports.- Developed custom analytic reports to present to senior management and the board.- Owned budgeting and forecasting for 24 branches, along with long-term trend and seasonality analytics.- Published monthly video blog throughout the credit union to quickly and effectively educate the credit union’s key financial performance.- Proactively reached out to other departments creating efficiencies and value to their everyday tasks.

Kyle Lawson Skills

Financial Analysis Loans Microsoft Excel Budgets Financial Reporting Video Editing Video Production Marketing Analytics Marketing Strategy Brand Development Product Analysis Planning Budgeting And Forecasting

Kyle Lawson Education Details

  • University Of Wisconsin-Whitewater
    University Of Wisconsin-Whitewater
    Finance

Frequently Asked Questions about Kyle Lawson

What company does Kyle Lawson work for?

Kyle Lawson works for Nicolet National Bank

What is Kyle Lawson's role at the current company?

Kyle Lawson's current role is VP Data Management.

What is Kyle Lawson's email address?

Kyle Lawson's email address is la****@****ail.com

What schools did Kyle Lawson attend?

Kyle Lawson attended University Of Wisconsin-Whitewater.

What are some of Kyle Lawson's interests?

Kyle Lawson has interest in Financial Trend Analysis, Marketing Analysis, Video Production, Video Editing, Report Development, Brand Development.

What skills is Kyle Lawson known for?

Kyle Lawson has skills like Financial Analysis, Loans, Microsoft Excel, Budgets, Financial Reporting, Video Editing, Video Production, Marketing Analytics, Marketing Strategy, Brand Development, Product Analysis, Planning Budgeting And Forecasting.

Who are Kyle Lawson's colleagues?

Kyle Lawson's colleagues are Karlene Carey, Allie Paulson, Jennifer Maruszczak, Alejandro Wolf, Kendalyn Craanen, Aap, Wendy Hanson, Lisa Baeseman.

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