• Created data-driven, customer-focused strategies with senior leaders across six business units responsible for $1B in revenue • Established go-to-market strategy for new venture including business case, territory opportunity analysis, and M&A target evaluations to scale $6M business to $322M addressable opportunity• Built scalable and projectable market sizing model leveraging bottom-up methodologies and GDP data resulting in opportunity gap identification for $420M business unit•… Show more • Created data-driven, customer-focused strategies with senior leaders across six business units responsible for $1B in revenue • Established go-to-market strategy for new venture including business case, territory opportunity analysis, and M&A target evaluations to scale $6M business to $322M addressable opportunity• Built scalable and projectable market sizing model leveraging bottom-up methodologies and GDP data resulting in opportunity gap identification for $420M business unit• Developed actionable insights for business stakeholders and investors through internal modeling, primary/secondary VoC sampling, and by leveraging secondary macro-data and research reports• Managed “New Technology Viability” project for Corp-Tech resulting in projections for current and future market value for vertical product line extension• Directed series of post-reorganization initiatives including NPS deployment, global business unit KPI development/tracking, and establishing a best practices framework for strategy deployment Show less

• Developed a 10-year company reorganization strategy to position Itasca to effectively operate in a software marketplace and increase revenues by 131% over 4 years• Spearheaded digital marketing strategy to reposition Itasca’s online presence to increase sales growth • Created 7-year product development roadmap with Software Manager to address long-term geotechnical industry needs• Collaborated with software development team to develop new pricing structure to increase software… Show more • Developed a 10-year company reorganization strategy to position Itasca to effectively operate in a software marketplace and increase revenues by 131% over 4 years• Spearheaded digital marketing strategy to reposition Itasca’s online presence to increase sales growth • Created 7-year product development roadmap with Software Manager to address long-term geotechnical industry needs• Collaborated with software development team to develop new pricing structure to increase software revenues by 9% within 2 years• Presented strategic recommendations and secured commitment from Itasca International BOD• Negotiated strategic sales partnerships expanding the reach of Itasca’s software platform • Ongoing internal-consulting with the organization Show less

Strategic Management and Marketing FocusConsultant - Carlson Consulting Enterprise• Collaborated with four-person consulting team to produce three novel business growth recommendations and identify 20+ business optimization imperatives for local manufacturers’ rep • Developed implementation roadmaps enabling a pivot to e-commerce and software development

• Started online sales business with initial $500 investment which accrued $78K in first year sales• Developed partnerships and negotiated pricing with 20+ vendors across Southern MN territory securing a reliable channel for inventory procurement• Utilized analytics and adaptive pricing models to facilitate ideal ROI on all competitively priced inventory • Maintained a 5-star Amazon customer rating over the course of 5.4k sales while maintaining 4.5k unique inventory listings

• Analyzed market research data to create a 12-month go-to-market strategy for a complex IP platform technology resulting in a marketable offering • Collaborated with scientists and engineers to develop a marketing strategy for the highly technical IP narrowing the organization’s scope and allowing for attainable sales and marketing goals • Created and managed multiple projects independently establishing infrastructure for new intellectual property firm • Championed cross-functional… Show more • Analyzed market research data to create a 12-month go-to-market strategy for a complex IP platform technology resulting in a marketable offering • Collaborated with scientists and engineers to develop a marketing strategy for the highly technical IP narrowing the organization’s scope and allowing for attainable sales and marketing goals • Created and managed multiple projects independently establishing infrastructure for new intellectual property firm • Championed cross-functional presales hand-off strategy to facilitate effective relationship management • Negotiated partnership for organization including initial research funding and a profit-sharing option with an international vacuum technology company with $12M in annual sales Show less

• Oversaw the setup of multiple new retail locations, including building layout, billing software, hiring, and inventory management facilitating successful openings of multiple locations• Negotiated contracts with vendors to ensure inventory offerings remained competitive• Outsold tenured in-market retail competitors by over 90% in total volume and KPI metrics

• Exceeded aggressive YoY sales goals by 60% in three different locations• Screened, trained, and mentored 20+ sales associates• Awarded for highest growth in company, YoY in Granite City for October 2010• Recognized at Verizon’s annual “Rockstar” sales competition for superior salesmenship