Kyle Lelli

Kyle Lelli Email and Phone Number

Executive Director of Business Development and Partnerships @ Hearst Magazines
New York, NY, US
Kyle Lelli's Location
New York City Metropolitan Area, United States, United States
Kyle Lelli's Contact Details
About Kyle Lelli

A strategic and entrepreneurial digital marketing leader with a proven track record of delivering high-impact growth and revenue results across media, eCommerce, technology, and SaaS industries. With over a decade of experience specializing in growth marketing, go-to-market (GTM) strategy, audience development, and content strategy, I excel at the intersection of strategy and execution.Throughout my career, I have successfully built and scaled brands as a player-coach, leading teams and working hands-on to achieve our goals. I thrive on fostering innovation, building collaborative teams, and creating impactful strategies that resonate with audiences.I bring empathy and passion to my work, believing that the best results come from a team connected to the mission and each other. I am dedicated to bringing big ideas to life and executing alongside a team to drive measurable impact.Key Achievements: Media & Publishing - At Complex Media, I led growth marketing and audience development efforts that increased unique visitors from 9M to 30M+, resulting in an eight-figure revenue growth and the initial sale of the business to Verizon/Hearst.eCommerce - At Trinity Insight, I directed SEO and conversion optimization strategies that generated over $XXM in annual eCommerce client revenues and maintained a 95% client retention rate.Tech Startups - As a founding member of The Tylt, I established growth strategy, product strategy, and brand positioning. We grew the audience from zero to over 1.5M followers, achieved annual revenue growth from $0 to over $X.XM in four years, and grew the team to 35 team members across product, engineering, data, editorial, social, marketing and sales.SaaS - Led marketing strategies for SaaS clients at Marketing All Day. Enhanced CRM systems, optimized conversion funnels, and developed content strategies achieving resulting in 100%+ traffic growth and 200%+ qualified leads growth for clients.Skills: SEO, SEM, Growth Marketing, Performance Marketing, Social Media Marketing, Email Marketing, Marketing Automation, Conversion Rate Optimization (CRO), User Experience (UX) Strategy, Content Strategy, Data Analysis, CRM Optimization, Lead Generation, Web Strategy, Project Management, Team Leadership & People Development

Kyle Lelli's Current Company Details
Hearst Magazines

Hearst Magazines

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Executive Director of Business Development and Partnerships
New York, NY, US
Kyle Lelli Work Experience Details
  • Hearst Magazines
    Executive Director Of Business Development And Partnerships
    Hearst Magazines
    New York, Ny, Us
    View
  • 83Rd + Thornhill
    Digital Consultant
    83Rd + Thornhill Jun 2024 - Present
    Consulting for several early-stage companies on GTM strategy, growth marketing, product strategy, content strategy.
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  • Marketing All Day
    Vp, Digital Marketing | Growth, Content, Crm, Cro, Seo | Gtm Strategy
    Marketing All Day May 2022 - Jun 2024
    Fairfield, New Jersey, Us
    Focused on driving marketing excellence in the B2B Human Capital Management industry through an analytical test-and-learn approach to product marketing and growth marketing. Combine creativity and data-driven hypotheses to drive inbound traffic, leads, and revenue for our roster of clients across the US.Additionally responsible for general management duties for the agency, ensuring client success, team growth, and revenue growth.
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  • Picticular
    Advisor | Growth Marketing, Product Strategy, Social, Content
    Picticular Oct 2020 - Feb 2023
    New York, Ny, Us
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  • Digital Trends
    Sr. Director Of Product Growth, Audience Development & Insights
    Digital Trends Mar 2021 - Apr 2022
    Portland, Or, Us
    Took on a new role within the org, combining audience development across all O&O properties, including the DigitalTrends.com flagship and all O&O verticalized properties.Focused foremost on organic audience growth and retention, the team achieved significant results, positioning Digital Trends as the largest independent innovation media company.Led a talented team of 5 focused on SEO, content marketing, analytics and insights across editorial, brand and commerce content.
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  • Digital Trends
    Director, Product Growth | Audience Development, Seo, Affiliate Revenue
    Digital Trends Nov 2020 - Mar 2021
    Portland, Or, Us
    Responsible for growing organic and owned audience and readership for a portfolio of 7 verticalized websites, focused on commerce-aligned product categories such as home and garden, pets, parenting and design.
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  • The Tylt
    General Manager | Growth, Product, Content, Revenue
    The Tylt Jul 2017 - Nov 2020
    New York, New York, Us
    Full P&L ownership, focused on growing and maturing the business, hiring and managing a cross-functional team of over 30 employees, growing the audience, brand marketing and further developing and refining the platform and media business. Over time, The Tylt grew audience grew from 0 to reaching >10M people each month, collecting over 150M votes each year from the proprietary platform we built, and growing the revenue to 7 figures annually.
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  • The Tylt
    Co-Founder, Head Of Growth
    The Tylt Apr 2016 - Jun 2017
    New York, New York, Us
    First hire, joining at the concept stage pre go-live. Responsible for GTM strategy, audience growth and engagement, developing the product and growing the team.
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  • Complex (Dba Complex Media, Inc.)
    Director, Audience Development, Growth & Analytics
    Complex (Dba Complex Media, Inc.) Jun 2014 - Mar 2016
    Los Angeles, Ca, Us
    Founded new team to support all Owned & Operated properties and Brand Content partnerships. Hired and led team of cross-functional marketers across SEO, email, media buying, conversion optimization, and analytics. Built bridges across Editorial, Product, Engineering, Sales, Video and Brand Content to create processes and ensure interconnectedness of audience acquisition, engagement and retention efforts.
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  • Complex (Dba Complex Media, Inc.)
    Sr. Manager, Search
    Complex (Dba Complex Media, Inc.) Nov 2013 - Jun 2014
    Los Angeles, Ca, Us
    Continued significant growth of company portfolio of Owned & Operated websites. Hired additional team member to support growth.
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  • Complex (Dba Complex Media, Inc.)
    Seo Manager
    Complex (Dba Complex Media, Inc.) Apr 2013 - Oct 2013
    Los Angeles, Ca, Us
    First SEO hire in company's history. Attained >300% growth in organic search by identifying and overcoming technical hurdles the site faced, as well as collaborating with the editorial team to inject more "search-focused" evergreen content into the editorial portfolio.
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  • Trinity Insight
    Seo Manager
    Trinity Insight Mar 2011 - Apr 2013
    Philadelphia, Pa, Us
    Responsible for client success for the full agency portfolio of SEO clients. These included David's Bridal, ShopNBC, The Knot, Main Line Health, among other regional and national brands. Hired and directly managed staff of 10. During tenure, client retention was over 90%.
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  • Trinity Insight
    Seo Associate
    Trinity Insight Mar 2010 - Mar 2011
    Philadelphia, Pa, Us
    Developed and implemented end-to-end SEO strategies and tactics for 2 of the company's largest clients - ShopNBC and David's Bridal. Maintained top-3 rankings for high-value terms, such as "wedding dresses," "bridesmaid dresses," and "invicta watches." Responsible for reporting and account management.
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Kyle Lelli Skills

Web Analytics Seo Social Media Marketing E Commerce Ppc Social Media Online Marketing Google Analytics Digital Marketing Online Advertising Organic Search Google Adwords Sem Email Marketing Marketing Google Webmaster Tools Marketing Strategy Conversion Optimization Keyword Research Link Building Omniture

Kyle Lelli Education Details

  • Fairleigh Dickinson University Silberman College Of Business
    Fairleigh Dickinson University Silberman College Of Business
    Marketing

Frequently Asked Questions about Kyle Lelli

What company does Kyle Lelli work for?

Kyle Lelli works for Hearst Magazines

What is Kyle Lelli's role at the current company?

Kyle Lelli's current role is Executive Director of Business Development and Partnerships.

What is Kyle Lelli's email address?

Kyle Lelli's email address is kl****@****nds.com

What is Kyle Lelli's direct phone number?

Kyle Lelli's direct phone number is +185649*****

What schools did Kyle Lelli attend?

Kyle Lelli attended Fairleigh Dickinson University Silberman College Of Business.

What skills is Kyle Lelli known for?

Kyle Lelli has skills like Web Analytics, Seo, Social Media Marketing, E Commerce, Ppc, Social Media, Online Marketing, Google Analytics, Digital Marketing, Online Advertising, Organic Search, Google Adwords.

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