Kyle L.

Kyle L. Email and Phone Number

Director of Digital Strategy @ Baltimore Public Media
United States
Kyle L.'s Location
United States, United States
Kyle L.'s Contact Details
About Kyle L.

Media Strategy/Marketing Specialist with experience in Broadcast, Print and Digital.Developed and implemented 3 phase strategic plan to grow site traffic, monetize and attach vertical channels to NPR affiliate website in Baltimore, WYPR.org. Worked with local development firm to transition our content to customized Content Management System built in Drupal.Launched mobile app with Public Media Apps, raised social media presence, and multimedia efforts at WYPR.org. Assisted in acquiring grant support for featured original programming on WYPR.org. Executive Producer of web only content.Proficient with several different Content Management Systems and publishing platforms including WordPress, Drupal, Squarespace, and customized versions.Specialties: Omnichannel expert, UX, RD, Business Development, Project Management, and Strategic Planning. Cross departmental interaction and ability to execute projects in for profit and non-profit organizations. WordPress, Drupal and customized CMS interface experience. Grant seeking and Development experience. Securing underwriting support from corporate community and foundations. CRM (Salesforce) and multiple CMS expertise. Email Platforms including MailChimp and Salesforce Marketing Suite, and Emma.

Kyle L.'s Current Company Details
Baltimore Public Media

Baltimore Public Media

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Director of Digital Strategy
United States
Kyle L. Work Experience Details
  • Baltimore Public Media
    Director Of Digital Strategy
    Baltimore Public Media
    United States
    View
  • Ferocious Digital
    Digital Marketing Manager
    Ferocious Digital Feb 2022 - Present
    Westport, Connecticut, Us
    Digital Team Leader, Trainer, Marketing Specialist. Helping clients and team members understand and successfully use digital solutionsFerocious was once again recognized as a 2022 Google Premier Partner (Amongst the top 3% of all Google Partners nationwide)Solutions include Website Development and Hyper Local Marketing/SEM/SEO/Lead Gen/B&A Campaigns/OTT and CTV + more
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  • Connoisseur Media
    Digital Manager
    Connoisseur Media Feb 2022 - Present
    Westport, Connecticut, Us
    View
  • Wypr 88.1 Fm-Public Radio In Maryland
    Director Of Digital Strategy
    Wypr 88.1 Fm-Public Radio In Maryland 2006 - Present
    Baltimore, Maryland, Us
    Department Director and Executive Producer of Content. Responsible for site content, design and department strategy. Assisted in development of site architecture. Fully planned and managed the implementation of a new Drupal based CMS on the website. Oversaw the transition between two different Content Management Systems. Internally trained users on the new systems and maintain the daily flow of news/information to site. Manage Social Media efforts and partnerships at WYPR.org. Launched mobile app and working through responsive design initiative. Participated in pilot programs with NPR on digital products. Assisted in launching RD for newsroom site of WYPR.org. Responsible for revenue generation at WYPR.org.
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  • Baltimore Public Media
    Head Of Digital
    Baltimore Public Media Nov 2006 - Feb 2022
    View
  • Kl Consulting
    Sole Proprietor
    Kl Consulting 2004 - 2006
    • Sole Proprietor of consulting company that specialized in online marketing strategy in key categories Automotive, Real Estate and Non-Profit• Assisted in developing marketing strategy for local agents with Keller Williams Real Estate• Assumed the Baltimore sales territory for AutoTrader.com. Worked with area automobile dealers in moving their inventory to the online space at AutoTrader. Territory revenue in excess of $750,000/yearly.• Consulted WYPR 88.1 FM as they began to raise the profile of their website. Initially charged with monetizing the online space. Transitioned into a full time position.
  • Baltimoresun.Com
    Digital Media Specialist
    Baltimoresun.Com 2000 - 2004
    Baltimore, Maryland, Us
    Initially worked as a National Automotive and Education account specialist. Later managed the National Retail, Telecommunications, Interactive, Education, and Healthcare categories. Worked with existing clients and developed new accounts. Built multi-media packages that would include print on interactive.
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  • Baltimoresun.Com
    Account Executive
    Baltimoresun.Com 1995 - 2000
    Baltimore, Maryland, Us
    Print sales in the market's largest daily newspaper. Sold all divisions from local retail to national.
    View

Kyle L. Skills

Website Development Social Media Strategic Partnerships Web Content Management Online Marketing Brand Development Digital Strategy Content Management Media Relations Mobile Marketing Web Design Blogging Digital Media Web Analytics Publishing Digital Marketing Advertising Integrated Marketing Strategic Planning Seo Strategy New Media Online Advertising Marketing New Business Development Social Networking Cms Wordpress Social Media Marketing Email Marketing Non Profits Business Strategy Marketing Communications Marketing Strategy Adobe Creative Suite Copywriting Newspapers Multimedia

Kyle L. Education Details

  • Notre Dame Of Maryland University
    Notre Dame Of Maryland University
    Communications
  • Montgomery College
    Montgomery College
    Radio And Television
  • Notre Dame Of Maryland University
    Notre Dame Of Maryland University
    Bachelor Of Arts - Ba

Frequently Asked Questions about Kyle L.

What company does Kyle L. work for?

Kyle L. works for Baltimore Public Media

What is Kyle L.'s role at the current company?

Kyle L.'s current role is Director of Digital Strategy.

What is Kyle L.'s email address?

Kyle L.'s email address is kl****@****ypr.org

What is Kyle L.'s direct phone number?

Kyle L.'s direct phone number is +144385*****

What schools did Kyle L. attend?

Kyle L. attended Notre Dame Of Maryland University, Montgomery College, Notre Dame Of Maryland University.

What are some of Kyle L.'s interests?

Kyle L. has interest in Skiing, Politics, Social Media, Watching My Kids Grow, Environment, Reading, Skills Training, Science And Technology, New Media.

What skills is Kyle L. known for?

Kyle L. has skills like Website Development, Social Media, Strategic Partnerships, Web Content Management, Online Marketing, Brand Development, Digital Strategy, Content Management, Media Relations, Mobile Marketing, Web Design, Blogging.

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