Kyle Mason

Kyle Mason Email and Phone Number

Senior CX and Consulting Strategist @ Perficient
Atlanta, GA, US
Kyle Mason's Location
Atlanta, Georgia, United States, United States
Kyle Mason's Contact Details
About Kyle Mason

I lean on my 15+ years of diverse experience in marketing, product, and CX functions to enhance customer interactions while driving transformational growth through consumer, business and commercial verticals. I’ve built marketing programs from the ground floor as well as optimized initiatives on the maturity curve to client-centricity, through the lens of experience strategy, campaign strategies, product management, brand and media design, and digital acquisition. My greatest strength includes designing innovative and unique strategies that are personalized by specific audiences, including developing targeted marketing programs.I’ve implemented strategic concepts and programs across acquisition, user engagement, onboarding, retention, and nurturing, all across various client types (B2C | B2B | B2B2C | ABM). In addition to designing journey maps, creating segmentation, implementing user experience enhancements, and defining holistic measurement approaches, I've also integrated qualitative and quantitative research to uncover key insights, develop personas, foster empathy, and enable engaging designs. Key Benefits:* Forward-thinking visionary, pushing new conceptual ideas and innovative tests (methodology of agile movement plus fail fast and learn)* Communicates client needs effectively and simplistically; exceptional people skills w/ ability to influence decisioning

Kyle Mason's Current Company Details
Perficient

Perficient

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Senior CX and Consulting Strategist
Atlanta, GA, US
Website:
baylorhealth.com
Company phone:
844-279-3627
Kyle Mason Work Experience Details
  • Perficient
    Senior Cx And Consulting Strategist
    Perficient
    Atlanta, Ga, Us
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  • Baylor Scott & White Health
    Voice Of Customer / Cx Strategy, Research & Testing
    Baylor Scott & White Health Oct 2024 - Present
    Dallas, Texas, Us
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  • Perficient
    Senior Cx/Ux & Consulting Strategist
    Perficient Oct 2023 - Sep 2024
    St Louis, Mo 63141, Mo, Us
    Deliver expanded omni-channel experiences through consultative strategy by defining segmentation & target audiences, managing market research efforts, building comprehensive customer journeys, creating new product enhancements across UX/UI designs, and utilizing design thinking to create holistic, data-based marketing and product plans. Enhance client understanding by developing personas optimizing usability & interface experiences, enabling creation of engaging prototypes & designs, and implementing comprehensive test-and-learn strategies via design sprints tailored to specific touchpoints and channels.• Develop responsive design strategies to generate custom elements & portfolios mapped to user-centered needs, pointed to building practical solutions for in-market sprints• Serve as single point of entry for CX/UX vision, brand roadmap, product implementation, and market research (qual/quant)Clients: Caterpillar, Healthfirst, LyondellBasell, Knights of Columbus
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  • Invesco Us
    Associate Director, Client Journey Strategy & Engagement
    Invesco Us Sep 2020 - Sep 2023
    Atlanta, Ga, Us
    Strategized end-to-end client journey frameworks & user research design to drive growth by promoting advisory solutions for individual investors & advisors, focused on stock & retirement capabilities. Executed seamless multi-channel product & client journeys for acquisition, enrollment, onboarding, and servicing by utilizing journey mapping, segmentation, focus groups, user experience enhancements, and personalized interactions. Optimized data-driven roadmaps through research, usability testing, and holistic measurement approaches, integrating qualitative and quantitative research to uncover key insights. • Engineered innovative web experiences and features that accelerated digital implementations, resulting in 37% increase in user engagement, 22% improvement in session metrics, and remarkable 6X boost in overall digital conversion.• Led evolution of ETF loyalty program for individual investors by incorporating consumer research and incentive-and-redemption cross-sell to drive 28% increased retention mapped to strategic plan.• Implemented self-directed user web journeys focused on investment themes, designing heightened content relevance & product matching for digital sales growth, resulting in 4X increase in page engagement & 200% rise in AUM YoY.
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  • Huntington National Bank
    Vp, Customer Experience Strategy Manager, Consumer Business
    Huntington National Bank Apr 2019 - Aug 2020
    Columbus, Ohio, Us
    Orchestrated team of four CX professionals, driving creation of user-centric strategies and championing customer advocacy across all channels, resulting in enhanced products and services towards retail banking. Guided end-to-end project lifecycle, translating innovative ideas into actionable solutions, validating concepts, and ensuring CSAT success, through service design. Engineered customer-centric framework and leveraged design thinking principles to revolutionize interactions and deliver groundbreaking solutions. Cultivated collaborative environment to proactively identify trends, bridge gaps, and stay ahead of competition.• Facilitated implementation of 200 customer-centric and customer service strategies across Consumer portfolio, driving notable improvements in various crucial performance metrics (e.g., call center achieved unprecedented performance and satisfaction records, omni-channel acquisition lift of 16%).• Implemented impactful initiatives based on Voice of Customer insights, boosting overall satisfaction and associated KPIs by significant 7% points, focused on marketing and sales funnel.
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  • Huntington National Bank
    Avp, Digital Segment Strategy, Consumer Lending And Business Banking
    Huntington National Bank May 2018 - Mar 2019
    Columbus, Ohio, Us
    Transformed digital strategy and performance marketing (commercial & consumer banking) by shaping long-term vision, defining roadmaps, optimizing online customer experience, and driving revenue across sales, servicing platforms, and operations. Enhanced value creation and propelled portfolio growth by leveraging consumer analytics, insights and research within digital roadmap. Revamped customer journey and experiential touchpoints through digital feedback tools, advocacy surveys, and competitive benchmarking, resulting in substantial growth in engagement rates.• Crafted comprehensive multi-year digital strategy to effectively capture new revenue streams arising from online and mobile channels; successful implementation led to 34% improvement in digital usage among business customers.• Optimized AI technologies to drive business value, elevating communications capabilities in chat, video, and alerts, while streamlining payments, resulting in 42% efficiency gain of online reporting and dashboard functionalities.• Established and expanded online origination capabilities for multiple business segments by conducting thorough RFP analysis to determine potential impact; four new tools onboarded for business clients.
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  • Huntington National Bank
    Avp, Sr. Digital Product Manager, Digital Online And Mobile Sales
    Huntington National Bank Dec 2016 - May 2018
    Columbus, Ohio, Us
    Spearheaded origination and alignment of product strategy for customer-facing digital channels, including Huntington.com website, mobile application, and consumer servicing, to enhance overall customer experience. Catalyzed innovation and roadmap planning for consumer lending products, such as credit card, home lending, auto finance, and cross-sell initiatives, resulting in development of 28 new technology features and widgets to enhance customer experience.• Attained 11% increase in online lending origination conversion rate and enhanced customer satisfaction (CSAT) by 6%, resulting in notable growth.• Spearheaded comprehensive project to develop and deliver online and mobile origination services for consumer credit cards, positioning Huntington as top-tier bank ("Leader" among top 3 banks) in online origination space.
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  • Nationwide
    Consultant (Digital Marketing), Affinity Marketing
    Nationwide Dec 2012 - Dec 2016
    Us
    Crafted and executed comprehensive digital strategies, overseeing implementation of test plans, and coordinating execution of campaigns across various digital channels such as email, social media, search, paid media, mobile, and landing pages. Revamped digital go-to-market programs to enhance consumer journeys, leveraging strategic vision, member research groups, and user experience insights to develop innovative programs. Orchestrated seamless integration of desktop, tablet, and mobile platforms, ensuring exceptional user experience across all digital touchpoints.• Formulated overarching plan for Affinity's digital advertising, encompassing strategic considerations, growth potential, and scalability opportunities for 31 MM member base ($3.3 MM budget), utilizing 1st party data across 12 distinct segments.• Directed launch of eight new paid media initiatives, incorporating five distinct tactics designed to enhance business presence within enterprise segment.• Enriched marketing team's capabilities by providing strong foundation to explore paid media avenues, resulting in significant outreach of over 430M impressions.• Achieved 45% reduction in primary cost-per-policy through effective optimization strategies, such as reallocating media.
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  • Nationwide
    Channel Marketing Regional Specialist, Distribution Marketing
    Nationwide Sep 2011 - Dec 2012
    Us
    Spearheaded marketing programs through strategic planning, event management, sponsorships, & digital marketing; directed national marketing campaigns through social media overhaul, Digital Promotions, lead generation software.
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  • Nationwide
    Channel Marketing Specialist (Company-Owned Agencies)
    Nationwide Jul 2010 - Aug 2011
    Us
    Led national-and-regional marketing programs through strategic planning, event management, and digital solutions, aimed at acquiring new customers through in-house insurance agencies.
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  • Nationwide
    Sponsorship Brand Ambassador (Sports Marketing)
    Nationwide Sep 2008 - Jul 2010
    Us
    Managed primary sponsorships and marketing programs - PGA Tour, NASCAR, Ohio State Athletics, Columbus Blue Jackets; generated sales opportunities for agents through on-site activation both regionally and nationally.
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  • Sports Illustrated
    Sports Journalist
    Sports Illustrated Mar 2005 - Oct 2007
    New York, Ny, Us
    Journalist for all Ohio State Athletics, driving 17% lift in online memberships and content in Yr1.
    View
  • Scout Media Network
    Sports Reporter/Journalist
    Scout Media Network Apr 2007 - Sep 2007
    Us
    Reporter for Washington Nationals’ baseball farm system + MLB Baseball Draft, generating 202 new subscriptions while retaining 96% of member subscriptions.
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  • The Ohio State University
    Baseball Radio Broadcaster
    The Ohio State University Feb 2004 - Jun 2004
    Columbus, Ohio, Us
    Five month placement covering the Ohio State baseball program via radio, internet and on-campus television.
    View

Kyle Mason Skills

Marketing Digital Marketing Marketing Communications Leadership Social Media Advertising Marketing Strategy Strategy Management Brand Management Email Marketing Creative Direction Event Planning Sponsorship Facebook Event Management Social Media Marketing Content Management Cross Functional Team Leadership Project Management Budgets Business Networking Hospitality Strategic Planning Integrated Marketing Market Planning Direct Marketing Public Relations Competitive Analysis Digital Strategy Marketing Management User Experience Interactive Marketing Seo Online Marketing Brand Development Strategic Communications Strategic Partnerships Digital Media

Kyle Mason Education Details

  • The Ohio State University
    The Ohio State University
    General Business
  • Capital University
    Capital University
    And Related Support Services

Frequently Asked Questions about Kyle Mason

What company does Kyle Mason work for?

Kyle Mason works for Perficient

What is Kyle Mason's role at the current company?

Kyle Mason's current role is Senior CX and Consulting Strategist.

What is Kyle Mason's email address?

Kyle Mason's email address is ma****@****ail.com

What is Kyle Mason's direct phone number?

Kyle Mason's direct phone number is +120922*****

What schools did Kyle Mason attend?

Kyle Mason attended The Ohio State University, Capital University.

What are some of Kyle Mason's interests?

Kyle Mason has interest in Education.

What skills is Kyle Mason known for?

Kyle Mason has skills like Marketing, Digital Marketing, Marketing Communications, Leadership, Social Media, Advertising, Marketing Strategy, Strategy, Management, Brand Management, Email Marketing, Creative Direction.

Who are Kyle Mason's colleagues?

Kyle Mason's colleagues are Shelley Wortham, Jennifer M. Sparrow, Susan Scott, Cornelia Cunningham, Amy Herbers, Jessica Figueroa, Icela Cardenas.

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